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How brands market accessories to build awareness and affinity
On his latest album, Justin Bieber kicks off a song about his wife, Hailey Bieber, referencing her “iPhone case” with…
What to Know About the Next Phase of Subscription Services
Do you remember the time when Netflix was a DVD rental service that delivered DVDs to your home? You would…
Don’t Run From Failure — Run Toward It. Here’s Why.
We're trained to avoid failure like it's a contagious disease.At school, failing wasn't just about getting a bad grade —…
Distillation Can Make AI Models Smaller and Cheaper
The original version of this story appeared in Quanta Magazine.The Chinese AI company DeepSeek released a chatbot earlier this year…
The Aging Population is Driving Demand for Quality In-Home Care Services
As a Home Helpers franchise owner, you'll provide trusted in-home care services that support seniors, individuals with disabilities, and those…
Disney says its committed to linear TV amid declines in ad revenue at A+E
Disney and Hearst are reportedly exploring a sale of A+E Global Media, a joint venture between the two companies that…
How Lavazza and the US Open Brewed the Perfect Marketing Campaign
It's no secret that sports partnerships can be a powerful tool for brands. But the ones that actually move the…
Want a Promotion? Start Saying This.
Not long ago, I was at a dinner event — the kind with monogrammed name cards, three forks and someone…
How Complex Pricing Destroys Customer Trust
A potential customer reaches out to your account or customer service team to inquire about your product or service. After…
Why mini products are everywhere
Everything is getting smaller—and no, we’re not just talking about shrinkflation.Mini products are becoming ubiquitous across brand categories. Take the…