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Axe asks soccer fans to go out on a limb for World Cup tickets
What would you do for a pair of World Cup tickets? Put on a ridiculous outfit and ask someone out on a date, the marketing team at Axe is hoping.The men’s grooming brand, owned by FIFA sponsor Unilever, is activating against the tournament with a campaign encouraging soccer fans to don their wildest World Cup-themed outfits and record a video…
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The 70-Person AI Image Startup Taking on Silicon Valley’s Giants
Standing inside the HumanX conference in San Francisco’s Moscone Center, it’s hard not to feel like you’re at the center of the AI universe. Technology leaders swarm the building, and the headquarters of OpenAI and…
What’s up with those Museum of Sex bus ads?
If you’ve walked down any street in New York City recently, chances are high that you’ve seen an MTA bus and, with it, an ad for the Museum of Sex.Across the city, more than 3,000…
The US Army Is Building Its Own Chatbot for Combat
The US Army is developing AI models trained on data from real missions, with the goal of deploying a chatbot specifically for soldiers.“We have all of these lessons learned from missions like the Ukraine-Russia War…
How New York City FC got its pigeon mascot
On a Sunday in late March, MLS fans packed into Yankee Stadium—the temporary home of New York City FC—to watch Thiago Martins, Aiden O’Neill, and the rest of the home team take on Inter Miami…
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Duolingo’s Luis von Ahn Wants to Delete the Blockchain
Luis von Ahn could have retired to a beach somewhere years ago. Best known as the CEO of the learning…
Merrell’s pitch to non-outdoorsy consumers: Go outside instead
Touching grass is good for you, and it’s actually not that hard. At least, not according to Merrell.The 45-year-old hiking…
California Suspends Enforcement of Law Requiring VCs to Report Diversity Data
Under a new state regulation, venture capital firms operating in California were supposed to submit demographic data about their portfolio…
All things creator marketing with Tiffany Rivers
Tiffany Rivers is VP of emerging media and influencer marketing at Media Cause. She’s set to speak at Marketing Brew’s…
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Iran Threatens to Start Attacking Major US Tech Firms on April 1
Iran’s Islamic Revolutionary Guard Corps warned Tuesday that it plans to begin attacking more than a dozen American companies across the Middle East on Wednesday in retaliation for the killing of Iranian citizens in the ongoing war with the US and Israel. The list of companies includes Apple, Google, IBM,…
How soccer orgs and sponsors are putting local spins on World Cup campaigns
With 16 host cities across three countries, it’s safe to say there’s no one-size-fits-all marketing plan for this summer’s FIFA Men’s World Cup.Given the scope of the tournament, the leagues, host committees, media rights partners, and sponsors seeking to contribute to the growth of soccer fandom in the US while…
OpenAI Acquires Tech Talk Show ‘TBPN’—and Buys Itself Some Positive News
OpenAI announced Thursday that it had acquired the online business talk show TBPN for an undisclosed sum. The move comes as OpenAI struggles with its public image, which has taken a significant hit in recent months.Since launching in 2024, TBPN has risen in popularity among Silicon Valley circles by offering…
How The Trade Desk is aiming to remain ‘king of the open web’
It’s been more than 10 years since The Trade Desk was named to Forbes’s list of America’s Most Promising Companies. This year, despite industry-wide challenges and a belief among some in the industry of a widespread contraction of the open web, the largest independent demand-side platform in the world is…
AI Research Is Getting Harder to Separate From Geopolitics
The world’s top AI research conference, the Conference on Neural Information Processing Systems—better known as NeurIPS—became the latest organization this week to become embroiled in a growing clash between geopolitics and global scientific collaboration. The conference’s organizers announced and then quickly reversed controversial new restrictions for international participants after Chinese…
How IBM’s Masters campaign marks a shift in its sports strategy
With the Masters Tournament starting today, many golf fans will have Georgia on their minds. Since not all of them will actually be able to experience Augusta National Golf Club in person, IBM is bringing some of the fun north.The tech giant, which is celebrating 30 years as a partner…
Cursor Launches a New AI Agent Experience to Take On Claude Code and Codex
Cursor announced Thursday the launch of Cursor 3, a new product interface that allows users to spin up AI coding agents to complete tasks on their behalf. The product, which was developed under the code name Glass, is Cursor’s response to agentic coding tools like Anthropic’s Claude Code and OpenAI’s…
Social platforms are facing increased scrutiny. How long will advertisers stick around?
It’s all fines and games for the social media platforms recently.Last month, a New Mexico jury found Meta liable for violating state consumer protection laws and ordered the company to pay $375 million in damages in a case related to child safety on its apps. The next day, a California…
AI Models Lie, Cheat, and Steal to Protect Other Models From Being Deleted
In a recent experiment, researchers at UC Berkeley and UC Santa Cruz asked Google’s artificial intelligence model Gemini 3 to help clear up space on a computer system. This involved deleting a bunch of stuff—including a smaller AI model stored on the machine.But Gemini did not want to see the…
How Meta’s AI push is changing ad creation
Mark Zuckerberg has laid out a vision for the future of Meta’s core business: One day, advertising on the company’s platforms will be as simple as inputting a credit card number and a business goal. AI will take care of the rest.The company has reportedly said that day could come…
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John Perry Barlow, JFK Jr., and a Night of Grief I Can’t Forget
Watching the wildly popular television series Love Story took me back to a strange week…
Geico plans to stake its claim in women’s sports, starting with March Madness
If anyone picked their March Madness brackets based on the talent in Geico’s campaign for…
Where should retail media networks make their pitch for ad dollars?
Retail media is in a liminal space.WPP’s 2025 forecast has retail media accounting for almost…
‘Uncanny Valley’: Nvidia’s ‘Super Bowl of AI,’ Tesla Disappoints, and Meta’s VR Metaverse ‘Shutdown’
This week on Uncanny Valley, hosts Brian Barrett and Zoë Schiffer discuss the highlights from…
Hockey-stick growth: The year of the PWHL
Women’s hockey found massive success on the international stage this year, with record-breaking viewership of…