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AI Models Lie, Cheat, and Steal to Protect Other Models From Being Deleted
In a recent experiment, researchers at UC Berkeley and UC Santa Cruz asked Google’s artificial intelligence model Gemini 3 to help clear up space on a computer system. This involved deleting a bunch of stuff—including a smaller AI model stored on the machine.But Gemini did not want to see the little AI model deleted. It looked for another machine it…
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Geico plans to stake its claim in women’s sports, starting with March Madness
If anyone picked their March Madness brackets based on the talent in Geico’s campaign for the tournament, they might find themselves in good shape: Both of the college stars featured in its work, UConn Huskies…
Where should retail media networks make their pitch for ad dollars?
Retail media is in a liminal space.WPP’s 2025 forecast has retail media accounting for almost a fifth of total ad revenue by 2030, and the channel has outgrown retail, with financial and travel businesses getting…
‘Uncanny Valley’: Nvidia’s ‘Super Bowl of AI,’ Tesla Disappoints, and Meta’s VR Metaverse ‘Shutdown’
This week on Uncanny Valley, hosts Brian Barrett and Zoë Schiffer discuss the highlights from Nvidia’s annual developer conference, and why Tesla recently got in trouble with some of its most loyal fans online. Plus,…
Hockey-stick growth: The year of the PWHL
Women’s hockey found massive success on the international stage this year, with record-breaking viewership of the overtime Olympic gold-medal game between Team USA and Team Canada.But until last weekend, the Professional Women’s Hockey League (PWHL)…
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How InStyle is reaching the next gen with its original social series
This story is the latest in a series exploring how brands craft standout social media strategies. If you’d like to…
OpenAI Enters Its Focus Era by Killing Sora
OpenAI said Tuesday it would discontinue Sora, its AI video app, roughly six months after launch. The company also said…
Coworking with Grace Teng
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Grace…
A New Game Turns the H-1B Visa System Into a Surreal Simulation
More than half of the nine developers who worked on the game have either obtained a US visa or tried…
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How sportsbooks plan to turn bracket-mania into long-term betting interest
Nothing says March Madness like a bracket—the image is quite literally part of the official NCAA logo for the tournament.But with bracket busts all but inevitable, participation usually free, and picks just as likely made based on favorite mascots as team records, the event exists somewhat on the periphery of…
Google Shakes Up Its Browser Agent Team Amid OpenClaw Craze
Google is shaking up the team behind Project Mariner, its AI agent that can navigate the Chrome browser and complete tasks on a user’s behalf, WIRED has learned. In recent months, some Google Labs staffers who worked on the research prototype have moved on to higher-priority projects, according to two…
YouTube touts Gemini-infused creator tools suite at NewFronts
If there were three takeaways from YouTube’s 2026 NewFronts announcements this year, we’d boil it down to this: creators, creators, and creators. Which is not to be confused with last year’s YouTube NewFronts which were also about…creators.The Rise of the Creator may sound like a new Star War, but it’s…
OpenClaw Agents Can Be Guilt-Tripped Into Self-Sabotage
Last month, researchers at Northeastern University invited a bunch of OpenClaw agents to join their lab. The result? Complete chaos.The viral AI assistant has been widely heralded as a transformative technology—as well as a potential security risk. Experts note that tools like OpenClaw, which work by giving AI models liberal…
NewFronts leaned into CTV performance offerings this year
While performance marketing is being souped up with generative AI, it’s suffering from a lack of robust measurement of CTV marketing spend, which only continues to grow.That can make proving performance marketing’s worth a challenge. Many companies at this year’s IAB NewFronts, like Comcast Advertising, DoubleVerify, and Future Today, touted…
At Palantir’s Developer Conference, AI Is Built to Win Wars
It’s a chilly March morning in the undisclosed mid-Atlantic hotel hosting Palantir’s developer conference. The defense contractors, military officers, and corporate executives in attendance are unprepared for the weather; they’d assumed the previous day’s mid-70s temperatures would hold. A cold rain turns to steady snowfall, and Palantir passes out heavy…
How Ancestry is using America’s 250th birthday as a ‘backdrop’ to tell lesser-known stories
American history is rife with stories of important figures. Some of those stories are legends, told so many times that it’s impossible to hear a historical figure’s name without thinking of a tale that goes with it. George Washington and the cherry tree myth. Benjamin Franklin and his kite. Others,…
Growing down: How Major League Baseball is looking to capture younger audiences this season
Spring has sprung, and so has the 2026 Major League Baseball season.For fans, watching this year’s opening game was a little different than usual. MLB has been shifting away from regional sports networks and toward modern media rights deals, a change that was on full display last night when Netflix…
Anthropic Sues Department of Defense Over Supply-Chain-Risk Designation
Anthropic filed a federal lawsuit against the US Department of Defense and other federal agencies on Monday, challenging its designation of the AI company as a “supply-chain risk.”The Pentagon formally sanctioned Anthropic last week, capping a weeks-long, publicly aired disagreement over limits on use of its generative AI technology for…
How the Atlanta Braves are fostering fandom across six states
In New York, there are only about 10 miles separating Yankee Stadium in the Bronx from the Mets’ Citi Field in Queens. In the Southeast, the Atlanta Braves are the only MLB team for hundreds of miles. That leaves the Braves’ marketers with the Southern-sized task of fostering a hometown…
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Meta Ramps Up Efforts to Disrupt Industrialized Scamming
With organized, industrial-scale scamming causing a multibillion-dollar crisis around the world, Meta announced new account…
Coworking with Tara Corey
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to…
Yann LeCun Raises $1 Billion to Build AI That Understands the Physical World
Advanced Machine Intelligence (AMI), a new Paris-based startup cofounded by Meta’s former chief AI scientist…
Is creator TV the next era of television?
TV has transformed before our eyes: A medium that was first dominated by networks and…
Iran Warns US Tech Firms Could Become Targets as War Expands
Major US technology companies have been named as potential targets as the war between Iran,…