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To build connection with its audience, MCoBeauty is taking escapism to a whole new level
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the first click. Read the report.Why settle for prestige beauty products when the hunt for an easier-on-the-wallet dupe can be a thrill?That’s the premise powering MCoBeauty’s…
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Supreme Court Rules Most of Donald Trump’s Tariffs Are Illegal
The US Supreme Court on Friday overturned most of President Donald Trump’s tariffs, which could lead to more than $175 billion in tariff refunds for American companies. In a 6-3 decision, the justices ruled that…
All things AI with Dan Gardner
Dan Gardner is the co-founder of Code and Theory. He’s set to speak at Marketing Brew’s upcoming event, The Art and Science of AI in Marketing, on February 25.Ahead of the event, we caught up…
Mark Zuckerberg Tries to Play It Safe in Social Media Addiction Trial Testimony
Zuckerberg repeatedly fell back on accusing Lanier of "mischaracterizing" his previous statements. When it came to emails, Zuckerberg typically objected based on how old the message was or his lack of familiarity with the Meta…
All things AI with Dipin Oberoi
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the…
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Zillow Has Gone Wild—for AI
This will not be a banner year for the real estate app Zillow. “We describe the home market as bouncing…
Behind the scenes of the Washington Spirit’s Trinity Rodman campaign
It wasn’t easy for the Washington Spirit to re-sign star forward Trinity Rodman heading into this year’s NWSL season.Late last…
Jeffrey Epstein Advised an Elon Musk Associate on Taking Tesla Private
For Elon Musk, the US Justice Department’s release of 3 million additional files related to criminal investigations of Jeffrey Epstein…
Budweiser clocks another Super Bowl ad win in recall report
In the days immediately following the Super Bowl, ad industry chatter is all about which ads people loved—or hated—the most.…
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OpenAI’s President Gave Millions to Trump. He Says It’s for Humanity
OpenAI’s president and cofounder Greg Brockman doesn’t consider himself political, which is surprising, because he was one of President Trump’s biggest individual donors of 2025.Greg and his wife, Anna Brockman, gave $25 million to MAGA Inc—a super PAC that supports President Trump—in September of last year. The pair also gave…
Amid Super Bowl and Olympic season, some brands go all in on NBA All-Star
Some NBA fans may be less than thrilled with the league’s All-Star Game in recent years, but even though viewership has been trending downward, brand presence seems to be heading in the opposite direction.There will be more than 60 brands activating at this year’s All-Star Weekend at Intuit Dome in…
Cyclical events to boost 2026 ad spend, but recession, tariff concerns remain: IAB
The economy isn’t exactly humming along, but marketers in the US are set to keep spending.US marketers are expected to spend 9.5% more in 2026 than in 2025, according to projections from the Interactive Advertising Bureau (IAB). The growth, which is projected through polling domestic buy-side ad investment decision-makers primarily…
Meta Goes to Trial in a New Mexico Child Safety Case. Here’s What’s at Stake
Today, Meta went to trial in the state of New Mexico for allegedly failing to protect minors from sexual exploitation on its apps, including Facebook and Instagram. The state claims that Meta violated New Mexico’s Unfair Practices Act by implementing design features and algorithms that created dangerous conditions for users.…
Inside Vita Coco’s ‘super fluid,’ organic-first social strategy
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the first click. Read the report.Who wants to be a millionaire?In the last month, coconut-water brand…
Salesforce Workers Circulate Open Letter Urging CEO Marc Benioff to Denounce ICE
Employees at Salesforce are circulating an internal letter to chief executive Marc Benioff calling on him to denounce recent actions by US Immigration and Customs Enforcement, prohibit the use of Salesforce software by immigration agents, and back federal legislation that would significantly reform the agency.The letter specifically cites the “recent…
Getting in the game for a ‘bargain’: How brands hacked the Super Bowl
The Super Bowl is a high-stakes gamble for attention.For marketers, typical buy-in requires a media buy to the tune of at least $7 million, creative production costs, talent fees, and the faith that, in spite of the intense competition for 125 million viewers’ attention, your ad will stand out to…
More Than 800 Google Workers Urge Company to Cancel Any Contracts With ICE and CBP
More Than 880 employees and contractors working for Google signed a petition this week calling on the company to disclose and cancel any contracts it may have with US immigration authorities. In the letter unveiled on Friday, the workers said they are “vehemently opposed” to Google’s dealings with the Department…
Ford and Carhartt partner to support skilled trades
Two companies, similar stories: Carhartt was founded in Detroit in 1889. Fourteen years later, so was Ford. Carhartt has made apparel for Ford factory workers for over a century.Today, the two companies both call Dearborn, Michigan, home. They cater to similar segments of the workforce: Skilled trades workers make up…
OpenAI Abandons ‘io’ Branding for Its AI Hardware
OpenAI will not use the name “io” for its forthcoming line of AI hardware devices, according to a Monday court filing.The motion is part of a trademark infringement lawsuit filed last year by audio device startup iyO, which sued OpenAI after the ChatGPT maker acquired famed Apple designer Jony Ive’s…
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Creators showed up at this year’s Super Bowl ‘more than ever’
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars…
Budweiser won the Super Bowl
Budweiser made like the Seattle Seahawks on Super Bowl Sunday and decisively declared victory over…
‘Uncanny Valley’: Tech Elites in the Epstein Files, Musk’s Mega Merger, and a Crypto Scam Compound
Leah Feiger: Talking about him. Yeah. Absolutely.Brian Barrett: Yeah. It's just this web. It fills…
OpenAI’s CMO on the brand’s Super Bowl spot, the AI Bowl, and Anthropic’s ads
Each Super Bowl there are typically a few dominant themes. Some are questionable (ahem, Toilet…
How iPhones Made a Surprising Comeback in China
After a prolonged slump, Apple’s business is suddenly thriving again in China. The tech giant…