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AI Research Is Getting Harder to Separate From Geopolitics
The world’s top AI research conference, the Conference on Neural Information Processing Systems—better known as NeurIPS—became the latest organization this week to become embroiled in a growing clash between geopolitics and global scientific collaboration. The conference’s organizers announced and then quickly reversed controversial new restrictions for international participants after Chinese AI researchers threatened to boycott the event.“This is a potential…
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Social platforms are facing increased scrutiny. How long will advertisers stick around?
It’s all fines and games for the social media platforms recently.Last month, a New Mexico jury found Meta liable for violating state consumer protection laws and ordered the company to pay $375 million in damages…
AI Models Lie, Cheat, and Steal to Protect Other Models From Being Deleted
In a recent experiment, researchers at UC Berkeley and UC Santa Cruz asked Google’s artificial intelligence model Gemini 3 to help clear up space on a computer system. This involved deleting a bunch of stuff—including…
How Meta’s AI push is changing ad creation
Mark Zuckerberg has laid out a vision for the future of Meta’s core business: One day, advertising on the company’s platforms will be as simple as inputting a credit card number and a business goal.…
John Perry Barlow, JFK Jr., and a Night of Grief I Can’t Forget
Watching the wildly popular television series Love Story took me back to a strange week in my past. One day in April 1994, I was working in a studio apartment that I used as an…
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Tech companies are churning out agentic AI tools, but agencies are still scratching their heads
Super Bowl viewers who were able to peel their eyes away from the spectacle of a brunette Guy Fieri in…
‘A Rigged and Dangerous Product’: The Wildest Week for Prediction Markets Yet
Kalshi CEO Tarek Mansour posted a video on Wednesday of six men decked out in business casual doing push-ups on…
How Paramount+’s ‘Dutton Ranch’ came blazing to life at SXSW
Since 2023, Paramount+ has taken up residence at South by Southwest with The Lodge, an interactive, multilevel popup that shows…
Livestream Replay: The War Machine
The defense tech industry has been supercharged under President Trump. Our panel of experts will help make sense of Big…
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How InStyle is reaching the next gen with its original social series
This story is the latest in a series exploring how brands craft standout social media strategies. If you’d like to chat about how your brand is approaching social, Katie Hicks wants to hear about it. Reach out to her at [email protected] mouse in the office. A fish fillet in the…
OpenAI Enters Its Focus Era by Killing Sora
OpenAI said Tuesday it would discontinue Sora, its AI video app, roughly six months after launch. The company also said it would shutter the Sora API that allowed developers and Hollywood studios to access the text-to-video model.The move shows how the ChatGPT-maker is trying to focus its efforts ahead of…
Coworking with Grace Teng
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Grace Teng is partner and chief media officer at the ad agency Zambezi and its media agency, Scale by Zambezi. She has spent more than 20 years in politics and advertising.How…
A New Game Turns the H-1B Visa System Into a Surreal Simulation
More than half of the nine developers who worked on the game have either obtained a US visa or tried and failed to do so. Most of them are from China, but the team also intentionally recruited talent from other countries in the hopes of incorporating more diverse immigrant perspectives.“Everybody…
How sportsbooks plan to turn bracket-mania into long-term betting interest
Nothing says March Madness like a bracket—the image is quite literally part of the official NCAA logo for the tournament.But with bracket busts all but inevitable, participation usually free, and picks just as likely made based on favorite mascots as team records, the event exists somewhat on the periphery of…
Google Shakes Up Its Browser Agent Team Amid OpenClaw Craze
Google is shaking up the team behind Project Mariner, its AI agent that can navigate the Chrome browser and complete tasks on a user’s behalf, WIRED has learned. In recent months, some Google Labs staffers who worked on the research prototype have moved on to higher-priority projects, according to two…
YouTube touts Gemini-infused creator tools suite at NewFronts
If there were three takeaways from YouTube’s 2026 NewFronts announcements this year, we’d boil it down to this: creators, creators, and creators. Which is not to be confused with last year’s YouTube NewFronts which were also about…creators.The Rise of the Creator may sound like a new Star War, but it’s…
OpenClaw Agents Can Be Guilt-Tripped Into Self-Sabotage
Last month, researchers at Northeastern University invited a bunch of OpenClaw agents to join their lab. The result? Complete chaos.The viral AI assistant has been widely heralded as a transformative technology—as well as a potential security risk. Experts note that tools like OpenClaw, which work by giving AI models liberal…
NewFronts leaned into CTV performance offerings this year
While performance marketing is being souped up with generative AI, it’s suffering from a lack of robust measurement of CTV marketing spend, which only continues to grow.That can make proving performance marketing’s worth a challenge. Many companies at this year’s IAB NewFronts, like Comcast Advertising, DoubleVerify, and Future Today, touted…
At Palantir’s Developer Conference, AI Is Built to Win Wars
It’s a chilly March morning in the undisclosed mid-Atlantic hotel hosting Palantir’s developer conference. The defense contractors, military officers, and corporate executives in attendance are unprepared for the weather; they’d assumed the previous day’s mid-70s temperatures would hold. A cold rain turns to steady snowfall, and Palantir passes out heavy…
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How Ancestry is using America’s 250th birthday as a ‘backdrop’ to tell lesser-known stories
American history is rife with stories of important figures. Some of those stories are legends,…
Growing down: How Major League Baseball is looking to capture younger audiences this season
Spring has sprung, and so has the 2026 Major League Baseball season.For fans, watching this…
Anthropic Sues Department of Defense Over Supply-Chain-Risk Designation
Anthropic filed a federal lawsuit against the US Department of Defense and other federal agencies…
How the Atlanta Braves are fostering fandom across six states
In New York, there are only about 10 miles separating Yankee Stadium in the Bronx…
Meta Ramps Up Efforts to Disrupt Industrialized Scamming
With organized, industrial-scale scamming causing a multibillion-dollar crisis around the world, Meta announced new account…