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The US Army Is Building Its Own Chatbot for Combat
The US Army is developing AI models trained on data from real missions, with the goal of deploying a chatbot specifically for soldiers.“We have all of these lessons learned from missions like the Ukraine-Russia War and Operation Epic Fury,” says Alex Miller, the Army’s chief technology officer, in an interview with WIRED. “There is a huge amount of knowledge available.”Miller…
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Mondelēz taps soccer stars to get people snacking during World Cup
Sports and snacks go hand in hand, and Mondelēz International has a wealth of experience with both. For the World Cup this summer, the food and beverage giant is leveraging its portfolio of products and…
Sydney Sweeney is back for another American Eagle campaign
Syd’s back, tell a friend.On Wednesday, American Eagle unveiled its newest Sydney Sweeney campaign, continuing a top-dollar partnership from last summer that led to much conversation, controversy, and, ultimately, big results for the clothing brand.CMO…
Robotaxi Outage in China Leaves Passengers Stranded on Highways
An unknown technical problem caused a number of robotaxis owned by the Chinese tech giant Baidu to freeze on Tuesday in the middle of traffic, trapping some passengers in the vehicles for more than an…
Meet the newest ‘Running Point’ character: Jake from State Farm
Like a good neighbor, State Farm is there—“there” being the Netflix show Running Point.Today, the insurance company announced a collaboration with the streamer, which includes a co-branded ad featuring characters from Running Point, the basketball-centric…
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How soccer orgs and sponsors are putting local spins on World Cup campaigns
With 16 host cities across three countries, it’s safe to say there’s no one-size-fits-all marketing plan for this summer’s FIFA…
OpenAI Acquires Tech Talk Show ‘TBPN’—and Buys Itself Some Positive News
OpenAI announced Thursday that it had acquired the online business talk show TBPN for an undisclosed sum. The move comes…
How The Trade Desk is aiming to remain ‘king of the open web’
It’s been more than 10 years since The Trade Desk was named to Forbes’s list of America’s Most Promising Companies.…
AI Research Is Getting Harder to Separate From Geopolitics
The world’s top AI research conference, the Conference on Neural Information Processing Systems—better known as NeurIPS—became the latest organization this…
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How IBM’s Masters campaign marks a shift in its sports strategy
With the Masters Tournament starting today, many golf fans will have Georgia on their minds. Since not all of them will actually be able to experience Augusta National Golf Club in person, IBM is bringing some of the fun north.The tech giant, which is celebrating 30 years as a partner…
Cursor Launches a New AI Agent Experience to Take On Claude Code and Codex
Cursor announced Thursday the launch of Cursor 3, a new product interface that allows users to spin up AI coding agents to complete tasks on their behalf. The product, which was developed under the code name Glass, is Cursor’s response to agentic coding tools like Anthropic’s Claude Code and OpenAI’s…
Social platforms are facing increased scrutiny. How long will advertisers stick around?
It’s all fines and games for the social media platforms recently.Last month, a New Mexico jury found Meta liable for violating state consumer protection laws and ordered the company to pay $375 million in damages in a case related to child safety on its apps. The next day, a California…
AI Models Lie, Cheat, and Steal to Protect Other Models From Being Deleted
In a recent experiment, researchers at UC Berkeley and UC Santa Cruz asked Google’s artificial intelligence model Gemini 3 to help clear up space on a computer system. This involved deleting a bunch of stuff—including a smaller AI model stored on the machine.But Gemini did not want to see the…
How Meta’s AI push is changing ad creation
Mark Zuckerberg has laid out a vision for the future of Meta’s core business: One day, advertising on the company’s platforms will be as simple as inputting a credit card number and a business goal. AI will take care of the rest.The company has reportedly said that day could come…
John Perry Barlow, JFK Jr., and a Night of Grief I Can’t Forget
Watching the wildly popular television series Love Story took me back to a strange week in my past. One day in April 1994, I was working in a studio apartment that I used as an office. I split the cost with Cynthia Horner, a psychiatrist who’d recently moved out to…
Geico plans to stake its claim in women’s sports, starting with March Madness
If anyone picked their March Madness brackets based on the talent in Geico’s campaign for the tournament, they might find themselves in good shape: Both of the college stars featured in its work, UConn Huskies guard Azzi Fudd and Michigan Wolverines guard Trey McKenney, are headed to the Final Four.The…
Where should retail media networks make their pitch for ad dollars?
Retail media is in a liminal space.WPP’s 2025 forecast has retail media accounting for almost a fifth of total ad revenue by 2030, and the channel has outgrown retail, with financial and travel businesses getting into the space under the broader umbrella of commerce media. Still, the exponential growth seen…
‘Uncanny Valley’: Nvidia’s ‘Super Bowl of AI,’ Tesla Disappoints, and Meta’s VR Metaverse ‘Shutdown’
This week on Uncanny Valley, hosts Brian Barrett and Zoë Schiffer discuss the highlights from Nvidia’s annual developer conference, and why Tesla recently got in trouble with some of its most loyal fans online. Plus, Meta’s initial decision to shut down Horizon Worlds VR on the Quest headset signals the…
Hockey-stick growth: The year of the PWHL
Women’s hockey found massive success on the international stage this year, with record-breaking viewership of the overtime Olympic gold-medal game between Team USA and Team Canada.But until last weekend, the Professional Women’s Hockey League (PWHL) had never had a nationally televised game in the US.PWHL games air on regional sports…
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Kalshi Has Been Temporarily Banned in Nevada
Kalshi has been temporarily banned in Nevada, marking the latest escalation in the widening regulatory…
Tech companies are churning out agentic AI tools, but agencies are still scratching their heads
Super Bowl viewers who were able to peel their eyes away from the spectacle of…
‘A Rigged and Dangerous Product’: The Wildest Week for Prediction Markets Yet
Kalshi CEO Tarek Mansour posted a video on Wednesday of six men decked out in…
How Paramount+’s ‘Dutton Ranch’ came blazing to life at SXSW
Since 2023, Paramount+ has taken up residence at South by Southwest with The Lodge, an…
Livestream Replay: The War Machine
The defense tech industry has been supercharged under President Trump. Our panel of experts will…