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Apple Blocks US Users From Downloading ByteDance’s Chinese Apps
“Pursuant to the Protecting Americans from Foreign Adversary Controlled Applications Act, apps developed by ByteDance Ltd. and its subsidiaries—including TikTok, CapCut, Lemon8, and others—will no longer be available for download or updates on the App Store for users in the United States starting January 19, 2025,” the archived webpage reads.As of Thursday, ByteDance apps like TikTok, CapCut (a video editor…
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In a tougher market, the auto industry may need to change EV marketing messages
Actors Timothée Chalamet and Larsen Thompson are stranded on the side of a highway with a broken-down motorcycle in EV startup Lucid’s 2025 “Driven” ad campaign.They sneak into a nearby warehouse and abscond with Lucid’s…
ByteDance’s AI Ambitions Are Being Hampered by Compute Restraints and Copyright Concerns
Move over Sora 2, there’s a hot new AI video model in town.In early February, ByteDance unveiled Seedance 2.0, a major upgrade to its flagship video model, which had previously remained fairly obscure. Its powerful…
Inside Major League Soccer’s World Cup year marketing playbook
This year, Major League Soccer has a rare marketing opportunity. When the FIFA World Cup comes to North America over the summer, soccer fandom, which has been growing in the US for years, has the…
OpenAI Had Banned Military Use. The Pentagon Tested Its Models Through Microsoft Anyway
OpenAI CEO Sam Altman is still in the hot seat this week after his company signed a deal with the US military. OpenAI employees have criticized the move, which came after Anthropic’s roughly $200 million…
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Why a pet food company went all-in on the Olympics and Paralympics
Athletes are known for being meticulous about their health, whether that’s counting calories, tracking macros, or skipping spirits. Some are…
A Former Top Trump Official Is Going After Prediction Markets
Mick Mulvaney wants to be clear: He really likes gambling. “You're talking to the only former member of Congress who's…
How the NHL plans keep Olympic fans hooked through the Stanley Cup
It’s been one heck of a year for hockey fandom. Whether it’s longtime NHL fans, anyone glued to games during…
Iranian Ayatollah Khamenei’s Death Sparks Revolt Among Kalshi Customers
In the lead-up to the United States and Israel’s attack on Iran, prediction markets saw a frenzy of activity tied…
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NPR’s new brand campaign wants you to ask questions
Everyone has questions. Few get to spend their days seeking answers.That’s where National Public Radio comes in: The nonprofit news organization has answers people want.At least, that’s the conceit for NPR’s new brand campaign, “For your right to be curious,” by Mischief @ No Fixed Address. In the campaign, NPR’s…
The Data Centers Have Arrived at the Edge of the Arctic Circle
On the bank of the river that runs through the Swedish town of Borlänge, construction is underway on a sprawling new data center. The site previously housed a paper mill. When the developer, EcoDataCenter, broke ground in September, its CEO Peter Michelson declared, “The facility once produced paper, the raw…
Is ‘Bridgerton’ set to become the next ‘Stranger Things’?
This social season’s most swoon-worthy pairing? My dear reader, it simply must be Bridgerton and its roster of brand collaborations.Late last month, the hit Netflix and Shondaland-produced show dropped the second half of Season 4’s episodes, finishing the tale of Benedict Bridgerton’s journey to finding love with housemaid-turned-Cinderella Sophie Baek.…
Can humans and robots coexist in harmony? TD Bank thinks so
Sometimes 2026 feels like a dystopian nightmare. When tech leaders make remarks comparing the energy it takes to “train” a human compared to LLMs and Amazon reportedly has plans to use robots over 600,000 human hires, it’s hard not to feel like that nightmare is a reality.But the reality isn’t…
Trump Imposes New Tariffs to Sidestep Supreme Court Ruling
President Trump is adding a new 10 percent tariff on nearly all imports to the United States, following a Supreme Court ruling that overturned most of the levies imposed by the US government last year.In an executive order signed Friday evening, Trump outlined a few exceptions, including imports of critical…
Coworking with Amanda Bailey
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Amanda Bailey is chief client officer of VML. She’s also worked at IN Marketing and Saatchi & Saatchi X.How would you describe your job to someone who doesn’t work in marketing?…
Why Sierra the Supercomputer Had to Die
Supercomputers can be measured in several ways, but the vital statistic is their ability to perform floating-point operations per second, or flops. Flopping as fast as possible is what makes you successful. At her peak, Sierra could hit 94.64 petaflops—94.64 quadrillion floating-point operations—per second. El Capitan, at 1.809 exaflops, is…
How Good Good Golf is carving out its place in golf history
For much of its recent history, golf has had a reputation for being somewhat of an old man’s sport. That’s been changing in recent years, and as a result of the sport’s evolving image, some institutional golf brands have undertaken efforts to connect with newer and younger fans.Good Good Golf,…
Kalshi Suspended a California Politician and a YouTuber for Insider Trading
A former candidate in the 2026 race for governor of California and a popular YouTuber have been kicked off Kalshi’s platform for alleged violations related to insider trading, the popular prediction market revealed Wednesday.In a blog post detailing the cases, Kalshi’s head of enforcement, Robert DeNault, noted that the company’s…
David Protein isn’t afraid to defy category norms
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the first click. Read the report.If there’s one thing David Protein is going to do, it’s…
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AI Safety Meets the War Machine
When Anthropic last year became the first major AI company cleared by the US government…
Paramount set to acquire WBD after Netflix pulls out
That’s all, folks?It appears that Paramount Skydance is poised to acquire Warner Bros. Discovery, a…
Say Goodbye to the Undersea Cable That Made the Global Internet Possible
Sharks are innocent. Or at least they’re not eating the internet. As a family of…
‘Data is what we do’: Why Mastercard entered the commerce media race
For a few years, it seemed like every company that could create a retail media…
To build connection with its audience, MCoBeauty is taking escapism to a whole new level
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars…