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Inside the Rolling Layoffs at Jack Dorsey’s Block
After hundreds of workers were laid off in early February from Jack Dorsey’s Block, some of the people remaining at the company say the internal culture has devolved to a point where performance anxiety is running rampant, using generative AI is required, and overall morale is rapidly deteriorating. Block is the parent company behind the merchant payment processor Square and…
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TNT Sports, Sephora partner on Unrivaled ‘glam room’ experience
Several days a week, the women of Unrivaled—the player-founded, 3-on-3 basketball league—sweat it out in intense competition on the court. As is the way of pro athletes, they manage to do it while looking totally…
Realism over romance: Why some brands weren’t lovey-dovey for Valentine’s Day
Romance isn’t dead, but for some of the brands marketing around Valentine’s Day this year, it got something of a reality check.DoorDash created a “Bad Boyfriend Bootcamp” ad where low-effort partners were instructed on how…
Zillow Has Gone Wild—for AI
This will not be a banner year for the real estate app Zillow. “We describe the home market as bouncing along the bottom,” CEO Jeremy Wacksman said in our conversation this week. Last year was…
Behind the scenes of the Washington Spirit’s Trinity Rodman campaign
It wasn’t easy for the Washington Spirit to re-sign star forward Trinity Rodman heading into this year’s NWSL season.Late last year, Rodman’s contract negotiations led to a back-and-forth over league salary caps, which had previously…
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Meta Goes to Trial in a New Mexico Child Safety Case. Here’s What’s at Stake
Today, Meta went to trial in the state of New Mexico for allegedly failing to protect minors from sexual exploitation…
Inside Vita Coco’s ‘super fluid,’ organic-first social strategy
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how…
Salesforce Workers Circulate Open Letter Urging CEO Marc Benioff to Denounce ICE
Employees at Salesforce are circulating an internal letter to chief executive Marc Benioff calling on him to denounce recent actions…
Getting in the game for a ‘bargain’: How brands hacked the Super Bowl
The Super Bowl is a high-stakes gamble for attention.For marketers, typical buy-in requires a media buy to the tune of…
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More Than 800 Google Workers Urge Company to Cancel Any Contracts With ICE and CBP
More Than 880 employees and contractors working for Google signed a petition this week calling on the company to disclose and cancel any contracts it may have with US immigration authorities. In the letter unveiled on Friday, the workers said they are “vehemently opposed” to Google’s dealings with the Department…
Ford and Carhartt partner to support skilled trades
Two companies, similar stories: Carhartt was founded in Detroit in 1889. Fourteen years later, so was Ford. Carhartt has made apparel for Ford factory workers for over a century.Today, the two companies both call Dearborn, Michigan, home. They cater to similar segments of the workforce: Skilled trades workers make up…
OpenAI Abandons ‘io’ Branding for Its AI Hardware
OpenAI will not use the name “io” for its forthcoming line of AI hardware devices, according to a Monday court filing.The motion is part of a trademark infringement lawsuit filed last year by audio device startup iyO, which sued OpenAI after the ChatGPT maker acquired famed Apple designer Jony Ive’s…
Creators showed up at this year’s Super Bowl ‘more than ever’
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the first click. Read the report.There was no shortage of celebrity talent in this year’s Super…
Budweiser won the Super Bowl
Budweiser made like the Seattle Seahawks on Super Bowl Sunday and decisively declared victory over its rivals.The AB InBev beer brand scored a record 10th win on the USA Today Ad Meter, and its second in a row. Budweiser’s patriotic spot, called “American Icons,” celebrates the brand’s 150th anniversary with…
‘Uncanny Valley’: Tech Elites in the Epstein Files, Musk’s Mega Merger, and a Crypto Scam Compound
Leah Feiger: Talking about him. Yeah. Absolutely.Brian Barrett: Yeah. It's just this web. It fills out this web.Leah Feiger: Larry Page, Sergey Brin, Mark Zuckerberg, Eric Schmidt, these are the tech titans.Brian Barrett: Yeah. Up until as recently as 2019, I think some of these people were actively in touch.Leah…
OpenAI’s CMO on the brand’s Super Bowl spot, the AI Bowl, and Anthropic’s ads
Each Super Bowl there are typically a few dominant themes. Some are questionable (ahem, Toilet Bowl), while others are expected (the Beverage Bowl and, maybe, the Wellness Bowl).It’s no surprise that this year could also be called the AI Bowl, as companies like Google, Amazon (with spots for Alexa+ and…
How iPhones Made a Surprising Comeback in China
After a prolonged slump, Apple’s business is suddenly thriving again in China. The tech giant said in its latest earnings report last week that revenue from the country rose 38 percent year over year in the last quarter, primarily driven by surging demand for iPhones. The rebound came after Apple’s…
Double duty: How a filmmaking company made a Super Bowl ad while shooting a feature film
Film producer Andrew Panay is currently shooting Somedays, a feature film about an unusual friendship between a delivery driver and a teenage girl starring Billy Bob Thornton, Pamela Anderson, and Ariana Greenblatt. At the same time—and sometimes on the same set—he also hammered out the details for a Super Bowl…
Loyalty Is Dead in Silicon Valley
Since the middle of last year, there have been at least three major AI “acqui-hires” in Silicon Valley. Meta invested more than $14 billion in Scale AI and brought on its CEO, Alexandr Wang; Google spent a cool $2.4 billion to license Windsurf’s technology and fold its cofounders and research…
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This Super Bowl, the ads are in the toilet. Literally
During the Super Bowl, advertisers aim to leave a lasting impression with viewers. This year,…
Why the Cadillac F1 team is unveiling its race-car livery in a Super Bowl ad
Crossover Formula 1 and NFL fans, fasten your seatbelts.The Cadillac F1 team, which is set…
After Minneapolis, Tech CEOs Are Struggling to Stay Silent
It was November 12, 2016, four days after Donald Trump won his first presidential election.…
How Deloitte went from behind the scenes to front and center with McLaren
McLaren has been on a hot streak in Formula 1, winning back-to-back Constructor’ Championships and…
The Tech Elites in the Epstein Files
“I had very little correspondence with Epstein and declined repeated invitations to go to his…