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Growing down: How Major League Baseball is looking to capture younger audiences this season
Spring has sprung, and so has the 2026 Major League Baseball season.For fans, watching this year’s opening game was a little different than usual. MLB has been shifting away from regional sports networks and toward modern media rights deals, a change that was on full display last night when Netflix exclusively aired the “Opening Night” matchup between the New York…
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Meta Ramps Up Efforts to Disrupt Industrialized Scamming
With organized, industrial-scale scamming causing a multibillion-dollar crisis around the world, Meta announced new account protections on Wednesday aimed at flagging potentially suspicious activity to users as early in a scam interaction as possible. The…
Coworking with Tara Corey
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Tara Corey is SVP of marketing at Optimizely, a software company that provides AI-powered digital experiences.…
Yann LeCun Raises $1 Billion to Build AI That Understands the Physical World
Advanced Machine Intelligence (AMI), a new Paris-based startup cofounded by Meta’s former chief AI scientist Yann LeCun, announced Monday it has raised more than $1 billion to develop AI world models.LeCun argues that most human…
Is creator TV the next era of television?
TV has transformed before our eyes: A medium that was first dominated by networks and then cable companies has fast become streaming-centric. Could it now be time for the age of creator TV?According to the…
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Why Hyundai locked up a jersey sponsorship with Boston Legacy FC early
Boston sports fandom is legendary, but it’s been almost a decade since women’s soccer fans in the city had a…
Google Is Not Ruling Out Ads in Gemini
Second is advertiser tools. If you’re a small business, you’re not thinking about all the queries people are going to…
NWSL kicks off 14th season with new marketing strategy
The NWSL season kicked off on Friday with two new teams and a new approach to marketing.The league’s fourth annual…
Nvidia Will Spend $26 Billion to Build Open-Weight AI Models, Filings Show
Nvidia will spend $26 billion over the next five years to build open source artificial intelligence models, according to a…
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Creators were all over SXSW. What does that mean for the industry?
The line between creators and traditional Hollywood is so blurry these days that even those with perfect vision are squinting.At SXSW this year, creator chat wasn’t hard to come by. Whether it was at the Creator Academy activation hosted by Sam’s Club (a major sponsor of the festival), on a…
The Iran War Is Throwing Global Shipping Into Chaos
After years of chaos in the global supply chain, Ryan Petersen, CEO of the logistics company Flexport, felt 2026 might offer some modicum of order. The pandemic was firmly in the rearview mirror. Red Sea shipping channels—which had been closed due to the Gaza crisis—were finally opening. The Supreme Court…
Coworking with Shane Norris
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Shane Norris is head of sales at Fyllo, a contextual targeting platform. He has also worked at M3, Roku, and Funny or Die.How would you describe your job to someone who…
Why Coca-Cola made March Madness a moment for BodyArmor
Powerade has been a sponsor of the NCAA for nearly every year since 2010. This year, though, that sponsorship, including the designation as the official sports drink of March Madness, is going to a sister brand instead.It’s a unique year in the world of sports, with both the Olympics and…
The War on Iran Puts Global Chip Supplies and AI Expansion at Risk
South Korean officials have warned that the US-Israel war with Iran could hit the global semiconductor supply chain if it disrupts the flow of critical industrial materials from the Middle East.South Korea’s semiconductor sector, led by giants like Samsung Electronics and SK Hynix, produces about two-thirds of the world’s memory…
How Togethxr helped change women’s sports in its first five years
Everyone knows the “Everyone Watches Women’s Sports” T-shirt.The original was introduced by media and e-commerce company Togethxr in December 2023, just in time for a revolutionary women’s March Madness. In 2024, “Everyone Watches Women’s Sports” merch brought in more than $6 million in revenue for Togethxr, and as of this…
Apple Blocks US Users From Downloading ByteDance’s Chinese Apps
“Pursuant to the Protecting Americans from Foreign Adversary Controlled Applications Act, apps developed by ByteDance Ltd. and its subsidiaries—including TikTok, CapCut, Lemon8, and others—will no longer be available for download or updates on the App Store for users in the United States starting January 19, 2025,” the archived webpage reads.As…
An AI avatar of Andy Cohen will start name-dropping brands on Peacock this summer
If your TikTok feed isn’t inundated with videos of Rob Rausch from the Traitors finale last month, there will soon be another place to see America’s favorite snake-catching overalls-wearer.Beginning this summer, Peacock is rolling out “Your Bravoverse,” a vertical video product featuring an AI avatar of Andy Cohen, host of…
Missile Attacks Are Overwhelming the Gulf. Delivery Drivers Are Still on the Roads
Uber’s delivery service, which is not operational in the region but reflects common payment schemes, pays for every pickup and drop-off as well as a per-mile rate, along with any tips given by customers. In some cities, drivers also get a per-minute rate. This means that refusing to take an…
In a tougher market, the auto industry may need to change EV marketing messages
Actors Timothée Chalamet and Larsen Thompson are stranded on the side of a highway with a broken-down motorcycle in EV startup Lucid’s 2025 “Driven” ad campaign.They sneak into a nearby warehouse and abscond with Lucid’s Gravity SUV in the action movie-style commercial that highlights the vehicle’s performance, technology, and range.“Holy…
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ByteDance’s AI Ambitions Are Being Hampered by Compute Restraints and Copyright Concerns
Move over Sora 2, there’s a hot new AI video model in town.In early February,…
Inside Major League Soccer’s World Cup year marketing playbook
This year, Major League Soccer has a rare marketing opportunity. When the FIFA World Cup…
OpenAI Had Banned Military Use. The Pentagon Tested Its Models Through Microsoft Anyway
OpenAI CEO Sam Altman is still in the hot seat this week after his company…
Pulling back the curtain: Expert tips on sharing brand backstories
In 2023, fast-fashion company Shein invited a group of creators to tour its manufacturing facilities…
What AI Models for War Actually Look Like
Anthropic might have misgivings about giving the US military unfettered access to its AI models,…