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Meta Ramps Up Efforts to Disrupt Industrialized Scamming
With organized, industrial-scale scamming causing a multibillion-dollar crisis around the world, Meta announced new account protections on Wednesday aimed at flagging potentially suspicious activity to users as early in a scam interaction as possible. The company also shared details about a recent Thai law enforcement collaboration that resulted in 21 arrests and Meta disabling over 150,000 user accounts associated with…
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Is creator TV the next era of television?
TV has transformed before our eyes: A medium that was first dominated by networks and then cable companies has fast become streaming-centric. Could it now be time for the age of creator TV?According to the…
Iran Warns US Tech Firms Could Become Targets as War Expands
Major US technology companies have been named as potential targets as the war between Iran, Israel, and the United States begins to spill into the digital infrastructure that powers modern economies.Iranian state-linked media this week…
Want your brand to stand out? Consider breaking a world record
It’s generally frowned upon to create ad campaigns or fudge campaign numbers with the primary purpose of winning industry awards. What if taking home a prize became the ad itself?Consider the Guinness World Record, which…
Palantir Demos Show How the Military Could Use AI Chatbots to Generate War Plans
When the user asks “What enemy military unit is in the region?” the AIP Assistant guesses that it’s “likely an armor attack battalion based on the pattern of the equipment.” This prompts the analyst to…
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Nvidia Will Spend $26 Billion to Build Open-Weight AI Models, Filings Show
Nvidia will spend $26 billion over the next five years to build open source artificial intelligence models, according to a…
Creators were all over SXSW. What does that mean for the industry?
The line between creators and traditional Hollywood is so blurry these days that even those with perfect vision are squinting.At…
The Iran War Is Throwing Global Shipping Into Chaos
After years of chaos in the global supply chain, Ryan Petersen, CEO of the logistics company Flexport, felt 2026 might…
Coworking with Shane Norris
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Shane…
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Why Coca-Cola made March Madness a moment for BodyArmor
Powerade has been a sponsor of the NCAA for nearly every year since 2010. This year, though, that sponsorship, including the designation as the official sports drink of March Madness, is going to a sister brand instead.It’s a unique year in the world of sports, with both the Olympics and…
The War on Iran Puts Global Chip Supplies and AI Expansion at Risk
South Korean officials have warned that the US-Israel war with Iran could hit the global semiconductor supply chain if it disrupts the flow of critical industrial materials from the Middle East.South Korea’s semiconductor sector, led by giants like Samsung Electronics and SK Hynix, produces about two-thirds of the world’s memory…
How Togethxr helped change women’s sports in its first five years
Everyone knows the “Everyone Watches Women’s Sports” T-shirt.The original was introduced by media and e-commerce company Togethxr in December 2023, just in time for a revolutionary women’s March Madness. In 2024, “Everyone Watches Women’s Sports” merch brought in more than $6 million in revenue for Togethxr, and as of this…
Apple Blocks US Users From Downloading ByteDance’s Chinese Apps
“Pursuant to the Protecting Americans from Foreign Adversary Controlled Applications Act, apps developed by ByteDance Ltd. and its subsidiaries—including TikTok, CapCut, Lemon8, and others—will no longer be available for download or updates on the App Store for users in the United States starting January 19, 2025,” the archived webpage reads.As…
An AI avatar of Andy Cohen will start name-dropping brands on Peacock this summer
If your TikTok feed isn’t inundated with videos of Rob Rausch from the Traitors finale last month, there will soon be another place to see America’s favorite snake-catching overalls-wearer.Beginning this summer, Peacock is rolling out “Your Bravoverse,” a vertical video product featuring an AI avatar of Andy Cohen, host of…
Missile Attacks Are Overwhelming the Gulf. Delivery Drivers Are Still on the Roads
Uber’s delivery service, which is not operational in the region but reflects common payment schemes, pays for every pickup and drop-off as well as a per-mile rate, along with any tips given by customers. In some cities, drivers also get a per-minute rate. This means that refusing to take an…
In a tougher market, the auto industry may need to change EV marketing messages
Actors Timothée Chalamet and Larsen Thompson are stranded on the side of a highway with a broken-down motorcycle in EV startup Lucid’s 2025 “Driven” ad campaign.They sneak into a nearby warehouse and abscond with Lucid’s Gravity SUV in the action movie-style commercial that highlights the vehicle’s performance, technology, and range.“Holy…
ByteDance’s AI Ambitions Are Being Hampered by Compute Restraints and Copyright Concerns
Move over Sora 2, there’s a hot new AI video model in town.In early February, ByteDance unveiled Seedance 2.0, a major upgrade to its flagship video model, which had previously remained fairly obscure. Its powerful capabilities immediately shocked the AI ecosystem in China, even among audiences who had once been…
Inside Major League Soccer’s World Cup year marketing playbook
This year, Major League Soccer has a rare marketing opportunity. When the FIFA World Cup comes to North America over the summer, soccer fandom, which has been growing in the US for years, has the potential to hit peak levels.The league, which kicked off its 31st season last month, is…
OpenAI Had Banned Military Use. The Pentagon Tested Its Models Through Microsoft Anyway
OpenAI CEO Sam Altman is still in the hot seat this week after his company signed a deal with the US military. OpenAI employees have criticized the move, which came after Anthropic’s roughly $200 million contract with the Pentagon imploded, and asked Altman to release more information about the agreement.…
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Pulling back the curtain: Expert tips on sharing brand backstories
In 2023, fast-fashion company Shein invited a group of creators to tour its manufacturing facilities…
What AI Models for War Actually Look Like
Anthropic might have misgivings about giving the US military unfettered access to its AI models,…
ESPN never had one official brand identity—until now
Everyone knows the ESPN logo: Bright red color, slightly angled uppercase letters, and a horizontal…
Wall Street Has AI Psychosis
Before last week the name Alap Shah didn’t ring a bell for many people. The…
How marketers are using AI beyond buzzwords
It’s no secret that brands have grown their investment in AI and are now experimenting…