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Iranian Ayatollah Khamenei’s Death Sparks Revolt Among Kalshi Customers
In the lead-up to the United States and Israel’s attack on Iran, prediction markets saw a frenzy of activity tied to the conflict. Speculators rushed to guess when the first missile strikes would begin and who might be impacted, placing trades worth hundreds of millions of dollars in total. There are already big winners—and some big losers. This weekend, following…
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Is ‘Bridgerton’ set to become the next ‘Stranger Things’?
This social season’s most swoon-worthy pairing? My dear reader, it simply must be Bridgerton and its roster of brand collaborations.Late last month, the hit Netflix and Shondaland-produced show dropped the second half of Season 4’s…
Can humans and robots coexist in harmony? TD Bank thinks so
Sometimes 2026 feels like a dystopian nightmare. When tech leaders make remarks comparing the energy it takes to “train” a human compared to LLMs and Amazon reportedly has plans to use robots over 600,000 human…
Trump Imposes New Tariffs to Sidestep Supreme Court Ruling
President Trump is adding a new 10 percent tariff on nearly all imports to the United States, following a Supreme Court ruling that overturned most of the levies imposed by the US government last year.In…
Coworking with Amanda Bailey
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Amanda Bailey is chief client officer of VML. She’s also worked at IN Marketing and Saatchi…
Special Features
Paramount set to acquire WBD after Netflix pulls out
That’s all, folks?It appears that Paramount Skydance is poised to acquire Warner Bros. Discovery, a stunning turn of events after…
Say Goodbye to the Undersea Cable That Made the Global Internet Possible
Sharks are innocent. Or at least they’re not eating the internet. As a family of cartilaginous fish, sharks are collectively…
‘Data is what we do’: Why Mastercard entered the commerce media race
For a few years, it seemed like every company that could create a retail media network would—so much so that…
To build connection with its audience, MCoBeauty is taking escapism to a whole new level
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how…
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An FBI ‘Asset’ Helped Run a Dark Web Site That Sold Fentanyl-Laced Drugs for Years
“Lin cannot seriously dispute that the decision to allow opioid sales on Incognito was his own,” the prosecution's filing reads. “And, Lin made that decision knowing full well that encouraging opioids is tantamount to welcoming fentanyl poisonings.”Yet portions of the defense's memos related to Lin's sentencing point to several specific…
How Figs pivoted its Lindsey Vonn Winter Olympics campaign
When the marketers at Figs first started planning their Winter Olympics campaign, the story of alpine skiing legend Lindsey Vonn jumped out.The mission behind the scrubs and medical apparel brand, which is the official outfitter of Team USA’s medical staff, is about supporting healthcare professionals, CMO Bené Eaton told us,…
Supreme Court Rules Most of Donald Trump’s Tariffs Are Illegal
The US Supreme Court on Friday overturned most of President Donald Trump’s tariffs, which could lead to more than $175 billion in tariff refunds for American companies. In a 6-3 decision, the justices ruled that the International Emergency Economic Powers Act (IEEPA)—the law that the Trump administration used to justify…
All things AI with Dan Gardner
Dan Gardner is the co-founder of Code and Theory. He’s set to speak at Marketing Brew’s upcoming event, The Art and Science of AI in Marketing, on February 25.Ahead of the event, we caught up with him over email to hear how he and his teams use AI for social…
Mark Zuckerberg Tries to Play It Safe in Social Media Addiction Trial Testimony
Zuckerberg repeatedly fell back on accusing Lanier of "mischaracterizing" his previous statements. When it came to emails, Zuckerberg typically objected based on how old the message was or his lack of familiarity with the Meta employees involved. “I don’t think so, no,” he replied when directed to clarify whether he…
All things AI with Dipin Oberoi
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the first click. Read the report.Dipin Oberoi is a social listening expert who has had stints…
Inside the Rolling Layoffs at Jack Dorsey’s Block
After hundreds of workers were laid off in early February from Jack Dorsey’s Block, some of the people remaining at the company say the internal culture has devolved to a point where performance anxiety is running rampant, using generative AI is required, and overall morale is rapidly deteriorating. Block is…
Around half of consumers don’t mind AI-made ads: report
Remember that movie Her, where a man falls in love with an AI operating system voiced by Scarlett Johansson? Yeah, that movie was ahead of its time. Nearly half of Gen Z reported creating a meaningful relationship with AI, according to new research from WPP agency VML’s Intelligence unit.In 2026,…
Code Metal Raises $125 Million to Rewrite the Defense Industry’s Code With AI
Code Metal, a Boston-based startup that uses AI to write code and translate it into other programming languages, just closed a $125 million Series B funding round from new and existing investors. The news comes just a few months after the startup raised $36 million in series A financing led…
TNT Sports, Sephora partner on Unrivaled ‘glam room’ experience
Several days a week, the women of Unrivaled—the player-founded, 3-on-3 basketball league—sweat it out in intense competition on the court. As is the way of pro athletes, they manage to do it while looking totally put together, in part thanks to Unrivaled sponsor Sephora’s glam room at the league’s headquarters…
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Realism over romance: Why some brands weren’t lovey-dovey for Valentine’s Day
Romance isn’t dead, but for some of the brands marketing around Valentine’s Day this year,…
Zillow Has Gone Wild—for AI
This will not be a banner year for the real estate app Zillow. “We describe…
Behind the scenes of the Washington Spirit’s Trinity Rodman campaign
It wasn’t easy for the Washington Spirit to re-sign star forward Trinity Rodman heading into…
Jeffrey Epstein Advised an Elon Musk Associate on Taking Tesla Private
For Elon Musk, the US Justice Department’s release of 3 million additional files related to…
Budweiser clocks another Super Bowl ad win in recall report
In the days immediately following the Super Bowl, ad industry chatter is all about which…