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‘Sovereign AI’ Has Become a New Front in the US-China Tech War
OpenAI has announced a number of projects this year with foreign governments to help build out what it has called their “sovereign AI” systems. The company says the deals, some of which are being coordinated with the US government, are part of a broader push to give national leaders more control over a technology that could reshape their economies.Over the…
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Inside Intel’s Hail Mary to Reclaim Chip Dominance
After four years of construction, Intel said on Thursday that its Fab 52 semiconductor plant in Chandler, Arizona, is now turning out its first chips. The company also shared more details about the long-awaited CPUs…
How digital billboards changed the out-of-home game
There’s a pivotal scene in the first season of Better Call Saul that could, in the not-so distant future, be impossible.Bob Odenkirk’s titular Saul (who at this point in the series is still known as…
How China Is Hoping to Attract Tech Talent
Lauren Goode: What's an example of that?Louise Matsakis: So, for example, there were some Chinese influencers who were spreading these conspiracy theories that Indians were plotting to use the visa to immigrate to China en…
Ragebait is everywhere. Should marketers lean in?
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.It’s hard to make people happy. But in today’s…
Special Features
Sam Altman Says the GPT-5 Haters Got It All Wrong
OpenAI’s August launch of its GPT-5 large language model was somewhat of a disaster. There were glitches during the livestream,…
Why CeraVe partnered with the NBA
Anthony Davis deals with dandruff. Paige Bueckers is focused on keeping her scalp healthy. Athletes…They’re just like us.Unlike the rest…
Your Delivery Robot Is Here
Aarian Marshall: Hello.Michael Calore: Given today's topic, I'm curious to know what is the most unexpected thing you've both ordered…
How creator Jake Schroeder unlocked a comedy and audio niche tailor-made for brands
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with…
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OpenAI Wants ChatGPT to Be Your Future Operating System
OpenAI didn’t share details around any revenue-share agreements with Canva, Zillow, Spotify, and the other apps it highlighted today.The new SDK announcement signals a deeper commitment to working with established enterprises and app makers—and an emphasis on keeping users within ChatGPT itself. If the web and mobile eras of the…
Nielsen measurement accreditation faces uncertain future—again
Nielsen’s measurement accreditation woes aren’t over yet.The Media Rating Council (MRC), the independent governing body that reviews, audits, and accredits media measurement products, is reviewing Nielsen’s Big Data + Panel product, which combines household panel data measuring TV measurement with data from set-top boxes and connected TVs, according to an…
A pitch-side look at Verizon’s plans for its first World Cup
With about nine months to go until the 2026 FIFA World Cup, Verizon is powering up its marketing with the help of some soccer star power.For its first major event activation as an official FIFA sponsor, the telecom giant is providing exclusive experiences like pitch-side access to games for customers,…
A Journey Into the Heart of Labubu
The day after I failed to secure a Labubu from Pop Mart’s original store, I decide to console myself with a visit to Pop Land, the company’s 10-acre theme park in central Beijing—and perhaps the clearest sign that it intends to come for Disney’s lunch. (“Our art toys are like…
Coworking with Ben Geheb
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Ben Geheb is global chief experience officer at VML, where he has been for nearly 10 years. He was previously at the business consultancy Innosight, and he started his career as…
Trump Executive Order Will Hand TikTok Over to US Investors
On Thursday, US president Donald Trump signed an executive order to transfer ownership of TikTok’s US operation to a group of American investors, including Oracle cofounder Larry Ellison.“I had a very good talk with president Xi. We talked about TikTok. He gave us the go-ahead,” Trump said during a White…
The art of the celebrity ad deal
It was a summer of celebrity brand deals in the spotlight: KATSEYE x Gap, Gavin Casalegno x Dunkin’, and of course, Sydney Sweeney x American Eagle.They were buzzy, costly, and omnipresent. Though a celebrity-fronted campaign might be common, Keith Gelman, founder of entertainment marketing agency Talent Partnership Advisors, said that…
Marissa Mayer Is Dissolving Her Sunshine Startup Lab
Sunshine, the consumer AI startup founded by former Yahoo CEO Marissa Mayer in 2018, has seen brighter days.The small startup is shutting down, and its assets are being sold to a new entity incorporated by Mayer called Dazzle, according to an email viewed by WIRED. Mayer sent the email to…
How the National Park Service became a social media behemoth
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.This story is the fourth in a series exploring how brands craft standout social media strategies. If you’d like to chat about how your…
Exclusive: Mira Murati’s Stealth AI Lab Launches Its First Product
Thinking Machines Lab, a heavily funded startup cofounded by prominent researchers from OpenAI, has revealed its first product—a tool called Tinker that automates the creation of custom frontier AI models.“We believe will help empower researchers and developers to experiment with models and will make frontier capabilities much more accessible to…
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Inside the marketing behind consumers’ favorite food fad
Protein was once something that only athletes and gym aficionados paid much attention to. But…
Tightening budgets have some marketers opting for AI imagery
A brand puts out a new campaign with imagery that looks like it could be…
Louisiana Hands Meta a Tax Break and Power for Its Biggest Data Center
Louisiana planning authorities have voted to rush through approval for three natural gas turbines to…
When your fans love other sports, join along, Topgolf says
Football players love golf, but do golfers love football?At Topgolf, the high-tech indoor golf chain,…
Memecoins Are Coming to the Stock Market
Though REX and Osprey did not launch the dogecoin ETF under the new ruleset, instead…