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AI’s Hacking Skills Are Approaching an ‘Inflection Point’
Vlad Ionescu and Ariel Herbert-Voss, cofounders of the cybersecurity startup RunSybil, were momentarily confused when their AI tool, Sybil, alerted them to a weakness in a customer’s systems last November.Sybil uses a mix of different AI models—as well as a few proprietary technical tricks—to scan computer systems for issues that hackers might exploit, like an unpatched server or a misconfigured…
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Why Are Grok and X Still Available in App Stores?
Elon Musk’s AI chatbot Grok is being used to flood X with thousands of sexualized images of adults and apparent minors wearing minimal clothing. Some of this content appears to not only violate X’s own…
‘We all hate ads’: How Liquid Death is keeping social marketers on their toes
Nothing’s being watered down here.Liquid Death, which began as a canned-water company in 2017, has amassed more than 14 million followers across TikTok and Instagram, which Dan Murphy, the brand’s SVP of marketing, attributes to…
Steve Jobs’ Early Apple Items Are Going Up for Auction—Along With His Bow Ties
Coincidentally, that original partnership agreement between Jobs, Wozniak, and Ronald Wayne, signed on April 1, 1976, is also up for bid this month at Christie’s. (Wayne got cold feet shortly after the signing and sold…
Why creators are taking the reins on event hosting
You’ve heard of celebrity meet and greets. Welcome to the era of the creator meet-and-greet.In the last year, creators across industries have taken it upon themselves to get out into the world and engage with…
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Google Gemini Is Taking Control of Humanoid Robots on Auto Factory Floors
For several decades, Boston Dynamics has pioneered the development of advanced robots, including humanoids and four-legged systems tested by the…
‘AI hasn’t changed the principles of marketing’: Through the hype, marketers vie for the human touch
At CES, what’s happening in the hotel suites above the conference is just as interesting as the panels happening below—perhaps…
Under the hood of the Williams F1 team’s 2026 rebrand
The F1 paddock is a colorful place—and we mean that literally. Ferrari is known for its iconic red. McLaren lives…
AI Labor Is Boring. AI Lust Is Big Business
I’m fully convinced a generative AI bubble will pop in the not-so-distant future. Not everything will be wiped out, but…
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Coworking with Steve Rotter
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Steve Rotter is CMO of DeepL, an AI-powered translation service. He has also served as CMO at the software companies FourKites, OutSystems, and Acrolinx.Favorite project you’ve worked on? By far, it’s…
Why Blue Wire Podcasts shifted from influencers to athletes
In sports podcast company Blue Wire’s younger years, TikTokers and other influencer podcast hosts were integral in building the network’s audience and advertiser base.Now, a few years later, with about 20 million monthly listeners and viewers across dozens of shows covering everything from Nascar to fantasy football to women’s boxing,…
The Dollar Is Facing an End to Its Dominance
2026 will be the year when US dollar dilution—the quiet erosion of its global dominance as countries trade and pay in alternatives—starts to build momentum. The more Washington uses the dollar as a weapon, the more the world builds ways to circumvent it.America’s share of global trade has fallen from…
Our Third Place, a networking group, is courting women in media and advertising
Katherine Naylor Pullman knows the advertising world. She’s had advertising roles at the fan engagement platform Cameo, Reese Witherspoon-founded production company Hello Sunshine, and at the now-defunct streaming platform Quibi, where she spent roughly two years each.But in her experience, companies didn’t always have the time or resources to invest…
Sports helps boost streamer sign-ups, but subscribers don’t always stick around: Report
Sports programming’s availability on subscription streaming platforms is leading to new sign-ups, but that doesn’t always translate to retention, according to new data shared in Antenna’s State of Subscriptions: Sports & Streaming report.During the NFL’s 2023 and 2024 seasons, Paramount+ saw an average of 117,000 daily sign-ups, a 41% higher…
Exclusive: Comscore rolls out expanded social reporting and streaming audio measurement
Comscore is wrapping up 2025 with a new set of capabilities: streaming audio measurement and expanded social reporting.The social reporting feature will include metrics from various Meta platforms, including Facebook, Instagram, and Facebook’s Audience Network, which will allow advertisers to see deduplicated reach across Meta’s platforms. The audio measurement tool,…
So Long, GPT-5. Hello, Qwen
On a drizzly and windswept afternoon this summer, I visited the headquarters of Rokid, a startup developing smart glasses in Hangzhou, China. As I chatted with engineers, their words were swiftly translated from Mandarin to English, and then transcribed onto a tiny translucent screen just above my right eye using…
Coworking with Michael Daum
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Michael Daum is SVP, CMO at Golden 1 Credit Union, a Sacramento-based financial institution. He’s also held senior marketing roles at USAA and at the Cleveland-based Key Bank.How would you describe…
Some of the most popular sports posts of 2025
In times of turbulence—like, uh, most of 2025—people search for escapes in their favorite pastimes, like watching sports, scrolling social media, or watching sports on social media.Maybe that’s why this year, the social pages of leagues, teams, and other sports organizations did numbers: One post from MLB saw almost 4…
In Cryptoland, Memecoin Fever Gives Way to a Stablecoin Boom
When US president Donald Trump launched his own meme cryptocurrency on January 17, days before his return to the White House, I was halfway up a Swiss alp, attending a crypto conference in the town of St. Moritz.Memecoins, which typically have no purpose beyond financial speculation, were having a moment.…
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Why Oakley is betting on girls’ flag football
Oakley has been a recognizable brand in the football world since the ’90s, when former…
Apple’s App Course Runs $20,000 a Student. Is It Really Worth It?
Two years ago, Lizmary Fernandez took a detour from studying to be an immigration attorney…
Behind the scenes of Bush’s college football bowl…of beans
It’s College Football Playoff season, and the postseason bowl games have become a platform for…
Pinterest Users Are Tired of All the AI Slop
For five years, Caitlyn Jones has used Pinterest on a weekly basis to find recipes…
The next big thing in fitness sponsorships: Hyrox
People do some pretty crazy things in the gym. But none feels quite as crazy…