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Amazon Workers Issue Warning About Company’s ‘All-Costs-Justified’ Approach to AI Development
Over 1,000 Amazon employees have anonymously signed an open letter warning that the company’s allegedly “all-costs-justified, warp-speed approach to AI development” could cause “staggering damage to democracy, to our jobs, and to the earth,” an internal advocacy group announced on Wednesday.Four members of Amazon Employees for Climate Justice tell WIRED that they began asking workers to sign the letter last…
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Europe Is Bending the Knee to the US on Tech Policy
Almost everything is on hiatus. The EU AI Act, Digital Services Act, and Digital Markets Act are all at risk. The European Commission is preparing to end the year with virtually no movement on its…
To promote “Bugonia,” Focus Features invited fans to step into the world of alien conspiracists
If alien activity has been of concern lately, good news! All suspicions of extraterrestrial life can be collected and discussed on a website made for that very purpose.Bugonia, the latest film from Oscar-nominated director Yorgos…
There Is Only One AI Company. Welcome to the Blob
It all began, as many things do, with Elon Musk. In the early 2010s he realized that AI was on a track to become perhaps the most powerful technology of all time. But he had…
How brands are aiming to build ‘algorithmic trust’ ahead of an AI agent-powered Black Friday
Whether you’ve got your eyes on the latest pair of Meta Ray-Ban shades, a cozy sweater from The Row, or a Ms. Rachel stuffed plushie, shopping may look a little different this holiday season.While consumers…
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Inside a Wild Bitcoin Heist: Five-Star Hotels, Cash-Stuffed Envelopes, and Vanishing Funds
As Kent Halliburton stood in a bathroom at the Rosewood Hotel in central Amsterdam, thousands of miles from home, running…
Why CarMax is switching up its messaging but sticking with sports
In the basketball marketing world, CarMax is something of a fixture. It’s been an official sponsor of the NBA and…
Inside the Multimillion-Dollar Plan to Make Mobile Voting Happen
Joe Kiniry, a security expert specializing in elections, was attending an annual conference on voting technology in Washington, DC, when…
Coworking with Sierra Ripoly
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Sierra…
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‘Odd Lots’ Cohost Joe Weisenthal Has Predictions About How the AI Bubble Will Burst
If you read any of WIRED’s recent AI edition, you know that lots of people are spending lots of time talking about how the technology is revolutionizing pretty much everything—from coding to writing to accounting. You’ve also probably heard by now, from us or somebody else, that we might very…
Netflix House invites fans to come in—and hopefully come back
Wanna come over and Netflix and chill? And also do a VR experience and solve an escape room and play mini-golf?That’s the question Netflix executives are hoping consumers will say yes to. Netflix House, the first of three planned immersive complexes based on its popular IP, opened its first set…
The Biggest AI Companies Met to Find a Better Path for Chatbot Companions
At Stanford, dozens of attendees participated in lengthy chats about the risks, as well as the benefits, of bot companions. “At the end of the day we actually see a lot of agreement,” says Sunny Liu, director of research programs at Stanford. She highlighted the group’s excitement for “ways we…
ESPN plans more NBA, NFL alt casts as it looks for more ways to innovate sports viewing
At the ESPN Edge Innovation Conference in New York last week, Disney unveiled a holiday surprise.Dunk the Halls, a holiday-themed animated NBA game alt cast that first premiered last year , will be returning this year on Christmas Day. Last year’s alt cast, which featured a game between the New…
The secret sauce behind Taco Bell’s sustained social engagement
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to move brands forward—making work that works.This story is the latest in a series exploring how…
Apple Pulls China’s Top Gay Dating Apps After Government Order
Apple has removed two of the most popular gay dating apps in China from the App Store after receiving an order from China’s main internet regulator and censorship authority, WIRED has learned. The move comes as reports of Blued and Finka disappearing from the iOS App Store and several Android…
Coworking with Justine Melman
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Justine Melman is CMO at Optimum Retailing, a retail management software company. She has held senior leadership roles at brands including BMO, Clearco, Postmedia, and Flybits.What’s your favorite project you’ve worked…
The Former Staffer Calling Out OpenAI’s Erotica Claims
When the history of AI is written, Steven Adler may just end up being its Paul Revere—or at least, one of them—when it comes to safety.Last month Adler, who spent four years in various safety roles at OpenAI, wrote a piece for The New York Times with a rather alarming…
Bot activity amplified unproven link between autism and Tylenol on X: report
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to move brands forward—making work that works.Tylenol may have a bot problem.In late September, President Trump…
OpenAI’s Open-Weight Models Are Coming to the US Military
When OpenAI unveiled its first open-weight models in years this August, it wasn’t just tech companies that were paying attention. The release also excited US military and defense contractors, which saw a chance to use them for highly secure operations.Initial results show that OpenAI’s tools lag behind competitors in desired…
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Why fan edits are movie marketing magic
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their…
How Teton Ridge is roping in new fans for rodeo and Western sports
Feeling the inexplicable urge to shout “yeehaw” or rock a pair of cowboy boots? You’re…
Tesla Shareholders Approve Elon Musk’s $1 Trillion Pay Package
On Thursday, Tesla shareholders approved an unprecedented $1 trillion pay package for CEO Elon Musk.…
The long game: Why Athletic Brewing is doubling down on endurance sponsorships
If a product is good enough for the athletes who compete in Ironman races—grueling, 140.6-mile…
Scam Ads Are Flooding Social Media. These Former Meta Staffers Have a Plan
When billionaire Dutch TV producer John de Mol sued Facebook in 2019 over its alleged…