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Behind the scenes of Bush’s college football bowl…of beans
It’s College Football Playoff season, and the postseason bowl games have become a platform for some of the zaniest marketing…
Pinterest Users Are Tired of All the AI Slop
For five years, Caitlyn Jones has used Pinterest on a weekly basis to find recipes for her son. In September,…
The next big thing in fitness sponsorships: Hyrox
People do some pretty crazy things in the gym. But none feels quite as crazy as competing in a Hyrox…
Goodbye, Upside Down: Marketers are mourning the end of ‘Stranger Things’
As Stranger Things fans theorize about what will happen to their favorite characters and prepare to memorialize the long-running show,…
How Elon Musk Won His No Good, Very Bad Year
What a weird time to be Elon Musk.This year opened with the businessman turned political operator throwing what appeared, to…
NBCU plans expanded ad offerings ahead of ‘legendary’ winter sports lineup
While it’s hard to top NBCUniversal ad sales chief Mark Marshall’s pink-sequined entrance onstage at the company’s May upfronts presentation,…
WIRED Roundup: The 5 Tech and Politics Trends That Shaped 2025
Zoë Schiffer: Yeah, that was another executive order that came out. I think it was literally titled something around eliminating…
Simple sampling and being OK with haters: CMOs on 2025’s most overlooked marketing strategies
It’s safe to say that AI got plenty of hype in and out of the advertising industry this year—but there…
Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing…
AMD CEO Lisa Su Says Concerns About an AI Bubble Are Overblown
Earlier this year, WIRED said that AMD CEO Lisa Su was “out for Nvidia’s blood.” The American chipmaker is still…