Marketing

Zoom looks to reshape its story with its biggest brand campaign yet

Marketing 6 Min Read

The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that

Wake up with our popular morning roundup of the day's top military and defense stories

Stay Updated

Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
- Advertisement -
Ad imageAd image

More Stories

Marketing 6 Min Read

Inside Clif Bar’s return to its running roots

For years, Clif Bars have featured instantly recognizable packaging showing rock climbers clinging precariously to overhangs. But the company has plenty of history with athletes who prefer to challenge themselves on solid ground.Founded in 1992, Clif Bar & Company has been involved in running since its inception, especially during its

Marketing 7 Min Read

Inside the making of Ramp’s viral livestream with Brian Baumgartner

Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.The staff at Dunder Mifflin Paper, the fictional company at the center of The Office, aren’t exactly known for being star employees. For the

Marketing 5 Min Read

How Cava is building brand love (and real love) on Instagram

Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.We found love in a hopeless slop-bowl place.Earlier this year, Andrew Downing, director of social media at Cava, tasked his team with coming up

Marketing 5 Min Read

Netflix reports ‘best ad-sales quarter ever’ despite earnings miss

Netflix may have had its “best ad-sales quarter ever,” but its Q3 was not entirely smooth sailing.The streamer missed Wall Street expectations, registering a lower-than-expected operating margin due to a dispute with Brazilian tax authorities, Spence Neumann, Netflix CFO, said Tuesday on the company’s earnings call.“It’s a unique tax,” Neumann

Marketing 6 Min Read

Creators prepare for takeoff as YouTube content comes to Delta planes

Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.For the chronically online, one of the most painful parts of flying might be disconnecting from content creators.Now, Delta passengers don’t need to.Through a

Marketing 3 Min Read

Why Huggies is promoting the FIFA World Cup exactly nine months out

Huggies has a message for those in the midst of family planning: Get busy right now.Why? Great question. If by some miracle a couple who heeds Huggies’s message and conceives right away, their subsequent parental leave should line up perfectly with the 2026 FIFA World Cup. And wouldn’t that be

Marketing 4 Min Read

Coworking with Michael Lamp

Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Michael Lamp is chief digital

Marketing 12 Min Read

Agencies are quietly quitting fossil-fuel contracts

With the federal government rolling back environmental protections, sustainability in 2025 may feel like it’s largely on the backburner. In the agency world, that may not be the case, according to new findings from Clean Creatives.Late last month, the activist group released its fifth annual F-List report, which documents the

Marketing 5 Min Read

How Oura’s new colorful chapter aims to connect with young people

Some say television’s audience reinvigorated when color came onto the scene. Oura is looking for a Pleasantville moment of its own.The wearable fitness tech company recently debuted the Oura Ring 4 Ceramic, which is available in four new colors and made from zirconia ceramic, a departure from the brand’s existing

Marketing 7 Min Read

How brands are maximizing Instagram’s broadcast channels

Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.Broadcast, but make it narrow.In 2023, Instagram unveiled broadcast channels, a feature for creators to “engage directly with their followers at scale” through what

Most Popular

Creative Ways Startups Can Earn Funding in Tough Economic Times

In a declining economy, startups face an uphill battle when it comes to securing funding.

I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think

With all of the recent news about artificial intelligence (AI), it got me thinking about

Ideas To Transform You From Good To Better To Best

A while back, I took a couple of my grandchildren on a tour of the

5 Crucial Challenges Startups Must Overcome

Startups face numerous challenges on their journey to success, and failing to overcome any one