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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Big brands continue DE&I pullback, caving to right-wing pressure
Target, which nearly a decade ago became the first big retailer to support transgender people using restrooms and fitting rooms of their choice in its stores, is now one of the latest companies to drop its DE&I programs.On Friday, just a few days before the start of Black History Month,…
Behind crypto exchange OKX’s winning bet on McLaren
Partnerships are forged in fire, or so the saying goes, and for the McLaren Formula 1 team and the cryptocurrency exchange OKX, the beginning of their years-long partnership came about during some less-than-ideal conditions.The year was 2022, and at the time, crypto was crashing, and McLaren was solidly middle of…
TikTok is back for now. What happens next?
In what has become a never-ending saga, the clock app is back after a somewhat messy weekend. But for how long?On Monday, President Trump signed an executive order aimed at delaying implementation of the federal TikTok ban, which was upheld by the Supreme Court last week and went into effect…
Social media ads and AI are top of mind for marketers this year: report
Whatever happens to TikTok, marketers are planning to keep spending big on social media.That’s according to a new report from omnichannel ad platform Mediaocean, which has since 2021 been surveying marketers about consumer and tech trends for a series of biannual reports on outlooks for the industry. The seventh and…
Why C4 is teaming up with basketball
C4 is seeing triple.This week, the energy-drink brand expanded its sponsorship slate into basketball, announcing multiyear deals with three NBA teams: the Boston Celtics, New York Knicks, and Miami Heat.The deals, which include sponsorship assets like LED and courtside signage, digital ads, retail displays, and hospitality opportunities, came out of…
How Citi CMO Alex Craddock is working to ‘redefine’ sports sponsorships
If you look closely at Aston Martin’s F1 cars, you’ll notice the Citi logo. But it doesn’t take an eagle eye to notice the financial institution’s name on the Queens skyline.From the 2009 opening of Citi Field, the home of the New York Mets, to more recent sponsorship deals like…
Netflix, clearing 300 million subscribers, plans another price hike
Fresh off of record-breaking subscription growth, Netflix is raising its prices—again.The streamer, which reported a record 302 million subscribers worldwide during its Q424 earnings call on Tuesday, will increase the price of its ad-supported tier from $6.99/month to $7.99/month. The streamer’s ad-free memberships will also see price increases beginning at…
The business of tradwives—and why brands keep working with them
On social media, it’s relatively easy to find breadwinners cosplaying as homemakers.Call it the rise of the “tradwife” on social media, where women have, in recent years, grown huge followings posting content showing themselves participating in “traditional” gender roles, like making food from scratch or raising a gaggle of kids.Where…
AI agents are beginning to infiltrate the advertising world
AI agents, which have been characterized as the next big thing in AI, have arrived on Madison Avenue.At least two new startups, Adaly and Anthrologic, are pitching personalized AI tools for advertisers in the name of productivity, and through them, companies like Anthropologie are turning to the tech which claims…
Supreme Court upholds TikTok ban law
TikTok is on the clock—and it seems that the party will, in fact, stop.After years of bipartisan efforts to ban the short-form video platform in the United States, the Supreme Court today ruled unanimously in favor of a federal law requiring China-based ByteDance to divest its ownership of the social…
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