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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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The story behind that Bon Iver canned salmon
For artists like Ariana Grande or Lady Gaga, brand collabs tied to album releases are to be expected. That hasn’t been the case for indie band Bon Iver—until now.For SABLE, fABLE, the latest album from Bon Iver that was released this month, frontman Justin Vernon hosted a basketball tournament, did…
When tariffs hit, how do luxury brands convince consumers to spend even more?
Some Chinese manufacturers on TikTok may have just started using Trump’s tariffs as an excuse to peddle $2 wholesale “Louis Vuitton” bags. But Jhara Valentini has been prepping her luxury clients on how to market during a trade war since last August.Valentini is the founder and president of Valentini Media…
Coworking with Michael Della Penna
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Michael Della Penna is chief strategy officer at InMarket, a marketing and measurement company. He was previously chief revenue and growth officer at the consumer insights company Cuebiq. He’s spent more…
Foot Locker teams with Flau’jae Johnson in Gen Z marketing push
Gen Z is taking their sneakers out of the box.For some sneakerheads, kicks are collectors items, and the value drops as soon as they touch the ground. But Foot Locker’s latest campaign is rooted in the knowledge that for some Gen Zers, sneakers are most valuable as part of an…
Agencies are quietly backing away from DEI initiatives
As the Trump administration continues to target DEI efforts across the country, at least two major advertising holding companies have quietly dialed back some of their DEI pledges.In recent months, both WPP and IPG have removed language on their websites emphasizing diversity, according to website captures from the Wayback Machine…
Advertisers are still knocking on Netflix’s door, co-CEO says
Global economic turbulence has thrown advertisers a curveball, and there are widespread expectations of a spending slowdown on the horizon. But not at Netflix—yet.“We aren’t currently seeing any signs of softness from our direct interactions with buyers,” co-CEO Greg Peters told investors Thursday during the company’s quarterly earnings call. “Actually,…
Google’s ad-tech business is an illegal monopoly, judge rules
Google’s days of playing Monopoly could be coming to an end.On Thursday, a federal judge ruled that Google’s control over multiple facets of the online advertising industry are illegal, a blow for Google in the landmark trial that began last fall and put the internet giant’s ad tech under the…
Why L.L.Bean is importing Japanese Americana
As tensions rise over tariffs, one American brand is making its international imports a focal point.L.L.Bean’s Japan Collection, which features streetwear-style products designed exclusively for the Japanese market, was first released in 2023, but US shoppers could only access its items through travel or proxy services. That is until last…
YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called…
Coworking with Audrey Melofchik
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Audrey Melofchik is global chief brand experience officer at VML. She’s spent more than three decades in the industry, and has previously served as CEO of Wunderman Thompson NA, president of…
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