Your #1 guide to start a business and grow it the right way…
BuckheadFunds
Search
Marketing
Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
Wake up with our popular morning roundup of the day's top military and defense stories
Stay Updated
Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
More Stories
Geico plans to stake its claim in women’s sports, starting with March Madness
If anyone picked their March Madness brackets based on the talent in Geico’s campaign for the tournament, they might find themselves in good shape: Both of the college stars featured in its work, UConn Huskies guard Azzi Fudd and Michigan Wolverines guard Trey McKenney, are headed to the Final Four.The…
Where should retail media networks make their pitch for ad dollars?
Retail media is in a liminal space.WPP’s 2025 forecast has retail media accounting for almost a fifth of total ad revenue by 2030, and the channel has outgrown retail, with financial and travel businesses getting into the space under the broader umbrella of commerce media. Still, the exponential growth seen…
Hockey-stick growth: The year of the PWHL
Women’s hockey found massive success on the international stage this year, with record-breaking viewership of the overtime Olympic gold-medal game between Team USA and Team Canada.But until last weekend, the Professional Women’s Hockey League (PWHL) had never had a nationally televised game in the US.PWHL games air on regional sports…
Tech companies are churning out agentic AI tools, but agencies are still scratching their heads
Super Bowl viewers who were able to peel their eyes away from the spectacle of a brunette Guy Fieri in the Bosch ad may have noticed a trend in the commercials this year. Not that one— a lot of them were from AI companies.With 125 million people tuning into the…
How Paramount+’s ‘Dutton Ranch’ came blazing to life at SXSW
Since 2023, Paramount+ has taken up residence at South by Southwest with The Lodge, an interactive, multilevel popup that shows off its latest titles. This year, one particular show got an extra special treatment.Dutton Ranch, a Taylor Sheridan-helmed Yellowstone spinoff that stars Kelly Reilly and Cole Hauser as Beth Dutton…
How InStyle is reaching the next gen with its original social series
This story is the latest in a series exploring how brands craft standout social media strategies. If you’d like to chat about how your brand is approaching social, Katie Hicks wants to hear about it. Reach out to her at [email protected] mouse in the office. A fish fillet in the…
Coworking with Grace Teng
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Grace Teng is partner and chief media officer at the ad agency Zambezi and its media agency, Scale by Zambezi. She has spent more than 20 years in politics and advertising.How…
How sportsbooks plan to turn bracket-mania into long-term betting interest
Nothing says March Madness like a bracket—the image is quite literally part of the official NCAA logo for the tournament.But with bracket busts all but inevitable, participation usually free, and picks just as likely made based on favorite mascots as team records, the event exists somewhat on the periphery of…
YouTube touts Gemini-infused creator tools suite at NewFronts
If there were three takeaways from YouTube’s 2026 NewFronts announcements this year, we’d boil it down to this: creators, creators, and creators. Which is not to be confused with last year’s YouTube NewFronts which were also about…creators.The Rise of the Creator may sound like a new Star War, but it’s…
NewFronts leaned into CTV performance offerings this year
While performance marketing is being souped up with generative AI, it’s suffering from a lack of robust measurement of CTV marketing spend, which only continues to grow.That can make proving performance marketing’s worth a challenge. Many companies at this year’s IAB NewFronts, like Comcast Advertising, DoubleVerify, and Future Today, touted…
Most Popular
Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…