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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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This Is the Biggest Customer Service Mistake You’re Making — And How To Fix It Fast
If you want to move from middle-of-the-road, ho-hum customer service to the kind of exceptional customer service exemplified by great customer service-oriented brands like Ritz-Carlton, you're only going to get there if you get serious about employee empowerment. There's simply no way around this.Once you've assembled your team, provided them…
Brands are still figuring out virtual influencers
In 2016, as people pored over references on Beyoncé’s Lemonade album, another mystery was at play: that of Lil Miquela.After her debut on Instagram that year, she went viral. Fascinated by her human-like appearance, many wondered whether she was a marketing stunt, a real person, or something else entirely.Finally, in…
Coworking with Kerry Bennett
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Kerry Bennett is marketing partner at Upfront Ventures, a VC firm based in LA that specializes in technology businesses.Favorite project you’ve worked on? Every year, our small but mighty team produces…
An ad agency exec has written a novel about AI
It seems like everyone’s a founder these days, but not all founders are writing novels in their spare time. PJ Pereira is.Pereira, founder and creative chairman of ad agency Pereira O’Dell, started studying AI about seven or eight years ago, he told us, with the intention of writing a book…
Be Innovative, Not Just Creative — 2 Types of Innovation to Increase Your Profits
Innovation is the source of critical differentiation in competitive markets. Unfortunately, innovation has become a buzzword for something that looks more like creativity in practice — or worse, incremental improvements. This conflation has had an undeniable detrimental effect on companies and consumers alike.Creativity is the generation of new ideas. While…
Google to require AI disclosures on political ads
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Google is stepping up AI regulation ahead of next year’s presidential election in the US.Political ads will be required to disclose when they…
California bill would crack down on data brokers
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Data brokers are going to California with an aching in their hearts.The state, the first to adopt a comprehensive consumer privacy law that…
YouTube scraps some creator ad controls, builds out livestream ad capabilities
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.YouTube is shuttering certain ad controls for creators in November, the company announced this week.Creators will still be able to choose if they…
Capture Millennial and Gen Z Flexible Payments and Connected Shopping Experiences
This story originally appeared on Readwrite.comFast forward to 2029, and 72% of the global workforce will be dominated by Millennials and Gen Z, compared to 52% in 2019. With Millennials currently wielding an impressive $2.5 trillion USD in spending power and Gen Z representing an estimated $143 billion USD in…
When it comes to where ads show up, marketers and consumers have different preferences
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Marketers and the people they want to reach aren’t exactly seeing eye to eye when it comes to where ads show up, according…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…