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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Marketing budgets stagnate from 2024 to 2025: report
Sometimes no news is good news.According to Gartner’s annual CMO Spend Survey, the average marketing budget represents 7.7% of total company revenue in 2025, which is the exact same share as last year.This year’s flatline comes after two years of declines in marketing budgets as a percentage of company revenue,…
Why a razor brand sponsored a pro volleyball championship
Some sports sponsorships just make sense, like Reese’s and Angel Reese or Rao’s and Tommy DeVito. Add Bic Soleil and the Pro Volleyball Federation (PVF) to that list.The razor brand served as the title sponsor of the PVF’s championship tournament, formally called the 2025 Bic Soleil Pro Volleyball Federation Championship,…
Should brands use AI in social media?
Duolingo is now “AI-first,” job postings are emphasizing AI competency as a desired skill, and it seems every company is hungry for AI-powered efficiency. The AI boom is officially in every business corner, and branded social media is no exception—but should it be?Much of social media content creation relies on…
Our biggest takeaways from this year’s upfronts
Live musical numbers, a Steve Aoki DJ set, and jokes about the nearly 50-year age gap between University of North Carolina at Chapel Hill head football coach Bill Belichick and his girlfriend Jordon Hudson. The 2025 upfronts season really had it all.This year, there was also plenty of uncertainty. With…
The Onion has opened a creative agency
A year after changing ownership hands, America’s Finest News Source has opened America’s Finest Creative Agency.As of today, The Onion is offering copywriting and creative strategy services to brands under its new agency moniker. That includes help with everything from stunt marketing to email copy to social-first vertical video.“We are…
WNBA advises ‘viewer discretion’ in 2025 season campaign
When the 29th season of the WNBA tips off on Friday, it’ll come with a warning.The league’s latest brand campaign, slated to run throughout the 2025 season, is a riff on the classic “viewer discretion advised” message used on content like movies and shows rated for mature audiences.The first spot…
Airbnb adds additional booking options, taking aim at the hotel experience
Airbnb is going out of home—but not in its advertising.The company known for its short-term home rentals is adding two new(ish) bespoke travel services, it announced at its Summer Release event on Tuesday. Fittingly called Experiences and Services, the additional offerings will allow travelers to book entertainment activities hosted by…
Coworking with Brandon Mikolaski
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.How would you describe your job to someone who doesn't work in marketing? I feel like Tom Hanks in Big sometimes. This is the job I imagined advertising would be like…
How Netflix blew up the TV industry—and shaped a new one
Netflix’s shows and movies feature young rising stars like Jenna Ortega and Sadie Sink, but the company itself is older than your favorite Gen Z pop singer (yes, we googled it—Tyla is 23).The streaming juggernaut, which is 27 years old, first opened its doors ahead of the turn of the…
Sports, trailers, and Jimmy Kimmel: Inside Disney’s upfront playbook
Disney’s 2025 upfront presentation started with a bang.The House of Mouse kicked off its 80-minute presentation to advertisers Tuesday evening with a performance from the Brooklyn United Drumline. Drum Major Mickey Mouse himself even made an appearance, and he was hardly the only recognizable face to take the stage at…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…