When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
In today's digital age, businesses are harnessing the power of virtual sales events to drive growth. I've personally generated over a million dollars in revenue through live virtual events I call challenges on Zoom, attesting to their effectiveness. These types of online gatherings, ranging from webinars to virtual trade shows,…
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Omnicom reported continued revenue growth in its Q2 earnings report released on Tuesday.The holding company’s organic revenue grew 3.4% YoY in the second…
It seems the backlash against Anheuser-Busch-owned Bud Light for its partnership with transgender influencer Dylan Mulvaney isn't as detrimental to the company's sales as some might believe.Anheuser-Busch InBev CEO Michel Doukeris addressed the controversy's impact on an earnings call, saying that although he didn't want to "minimize" it, the dip…
This summer, we’re all Barbie girls living in a Barbie world.Ahead of this Friday’s release of the Greta Gerwig-directed film Barbie, a marketing campaign about as large as the iconic doll’s ever-expanding wardrobe has painted the whole world hot pink. Barbie and her cohorts have been nearly inescapable: There have…
In the competitive global restaurant industry, having a unique concept that captivates both operators and consumers is no easy task. But Pepper Lunch has done it.Pepper Lunch North American CEO Troy Hooper is helping position the popular Japanese fast-casual restaurant brand to grow significantly in the US and Canada. Pepper…
One of the most effective ways to use human design in business is with your marketing. Designing your marketing strategy around your human design can result in gaining more traction, often quickly, attracting ideal clients easily and creating a consistent presence.The human design profile is one aspect that is used…
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Meta announced a series of changes to Facebook video features this week, in a move likely designed to help the platform better compete…
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.What was the last ad you saw? You might remember if you’re a marketer, but if not, it’s unlikely; most people only remember…
Entrepreneur asked Yelp to dig into its data, to reveal which ones America loved the most. Together we created America's Favorite Mom & Pop Shops, a list of 150 local, independently owned and operated businesses across 10 categories — including, yes, shopping.To see every category, as well as the methodology…
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Twitter’s ad revenue has plummeted 50%, Elon Musk tweeted over the weekend.In the tweet, a response to a user suggesting he should create…
In a declining economy, startups face an uphill battle when it comes to securing funding.…
With all of the recent news about artificial intelligence (AI), it got me thinking about…
A while back, I took a couple of my grandchildren on a tour of the…
Startups face numerous challenges on their journey to success, and failing to overcome any one…
Sign in to your account