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YouTube wants to make it easier for creators to work with brands
Ahead of YouTube’s annual Brandcast upfronts event later this spring, the video giant is touting new ways for creators to connect more directly with brands.Through a new feature called “creator-initiated video linking,” creators in YouTube’s partner program can now send requests to brands to partner on sponsored content videos they’ve made in an effort to streamline partnerships ads. Brands working…
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ChatGPT vs. Traditional SEO: Which is Better?
With the rise of AI technology, ChatGPT has emerged as a game-changer in the world of SEO. While traditional SEO techniques have their benefits, ChatGPT offers a unique approach to search engine optimization that can help businesses achieve their goals faster.In this article, we'll explore the differences between ChatGPT and…
Why Your PR Is Doomed Without a Consistent Digital Strategy
As a head of a PR agency, I'm often reached out to by brands asking me to launch a full-scale digital PR campaign. Rather unexpectedly for them, sometimes I decline or suggest they push their plans back a bit.The reason is that I firmly believe PR won't make sense if…
Ads for blue-chip brands are being served on ‘unreliable’ AI-generated sites, report says
Ads for big brands are showing up on “low-quality AI-generated sites” and are primarily served by Google Ads, according to a new report from the publisher-rating tool Newsguard.In May and June 2023, ads from 141 brands appeared on 55 AI-generated websites, NewsGuard found. According to the report, analysts examined 217…
How Spikeball’s CEO plans to build the brand without paid advertising
Chris Ruder wanted Spikeball to be known as the beach game when he founded the company in 2008—so much so that he made it the product’s tagline.It turns out that playing on the beach isn’t necessarily representative of the game’s clientele. “When sales started coming in, I realized that most…
From Baltimore to Belize: How one agency markets destinations
Behind almost every vacation is an advertising agency.Okay, maybe not. But they don’t hurt—even the world’s biggest cities and nicest beaches rely on marketing from time to time. Development Counsellors International (DCI) is an agency that almost exclusively markets *jazz hands* destinations, working with destination marketing organizations (DMOs) to get…
Google charged advertisers for ads that didn’t meet its own standards, report finds
Not a great day to be the king.Google, the world’s largest advertising platform, charged advertisers for “premium” advertising but actually placed those ads on sites that didn’t meet Google’s “standards for monetization,” according to research the Wall Street Journal first reported on.Though Google manages all the ad inventory for YouTube,…
Amazon is recruiting small businesses to deliver packages across the US
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.By the end of 2023, Amazon may have teamed up with your favorite bodega.In its latest effort to speed up deliveries, the e-commerce…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…