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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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After a rough few years, out-of-home advertising is back
As summer roadtrippers likely know, out-of-home advertising is alive and well—or at least alive. The “well” part is up for debate.Though OOH advertising is one of the oldest forms of marketing, it’s kept up with the times and has recovered from the massive downturn it experienced at the onset of…
Threads contends with user retention and complaints weeks after debut
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.This month, Pizza Hut referenced a NSFW meme on Threads. It was subsequently deleted by the chain, one of many brands trying to…
Design AI-Generated Images With This Lifetime Service for Only $39.99
Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Of the 33.2 million small businesses running in the U.S., 27.1 million of…
3 Key Insights From the ‘Barbie’ Movie’s Multicultural Marketing Playbook
Barbie, the iconic doll brand, will debut its highly anticipated movie on July 21. This groundbreaking movie not only promises much-needed nostalgia but will also serve as a catalyst for Barbie to further acquire the multicultural consumer. Over the years, Barbie has recognized the importance of embracing diversity and inclusion…
Social media trends: Livestreams, confusing website copy, and the creator apocalypse
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
Visa says at least half of its spend on US Soccer will continue to go toward women’s game
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Visa re-upped its sponsorship deal with the US Soccer Federation (USSF), continuing an agreement started in 2019 that guarantees at least 50% of…
Birdies’ co-founder on the brand’s first-ever sports sponsorship
For some brands (think Gatorade or FanDuel), sports marketing is a natural fit. For others, perhaps not so much.That was the case for women’s footwear brand Birdies, according to president and co-founder Marisa Sharkey. But when she and her team first heard about Angel City Football Club—one of the newest…
Netflix’s password crackdown worked
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Forbidding subscribers to share their roommate’s cousin’s former babysitter’s Netflix password is paying off—Netflix gained 5.9 million subscribers last quarter following its password…
How Clean Creatives made itself known at Cannes this year
All was quiet on the climate front this year at Cannes. Or was it?Compared to last year, which saw Greenpeace storming beaches and jumping on stages, this year’s festival may have appeared relatively calm. However, groups like Clean Creatives were on the ground, reminding people—and specifically Richard Edelman—about the harms…
‘Barbie’ Is Driving a Huge Surge in Vintage Car Buying
Auto Trader reports that they've seen a 120% spike in searches for people interested in buying a "Chevy convertible Corvette" since the May release of the Barbie trailer.This isn't super surprising. If you thought you had zero interest in seeing the Barbie movie when it was first announced, by this…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…