Marketing

YouTube’s cross-platform takeover is putting pressure on creators

Marketing 17 Min Read

When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on

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Marketing 2 Min Read

Chipotle reports double-digit revenue growth in Q2

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Chipotle posted strong revenue growth during Q2.The company saw 13.6% year over year growth, and in-restaurant sales jumped 15.8%. Comparable in-store restaurant sales

Marketing 3 Min Read

Social media trends: X, salmon-bowl weddings, and Jockle

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers

Marketing 2 Min Read

Coca-Cola touts Minute Maid rebrand, Cannes Lions wins in Q2 earnings

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Coca-Cola Company experienced growth in Q2 despite price hikes that have led some consumers to switch to private labels.The company’s organic revenue grew

Marketing 3 Min Read

Microsoft’s Xandr gets out of political ads

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Xandr, the ad-tech platform acquired by Microsoft in 2021, is getting out of political advertising later this year.The company has updated its political

Marketing 8 Min Read

Is Your Brand Protected With a Federal Trademark? Here’s How to Get Started

A brand is the mental or emotional image of your business or product that automatically appears when someone sees your company's name, slogan or logo. It's your business's personality or reputation, and it's critical that an owner holistically and methodically builds and reinforces the right brand. A key component of

Marketing 6 Min Read

What Sophia Bush looks for in a brand partner

To ink a deal with actor and activist Sophia Bush, brands must tick all the right boxes.“It’s an exhaustive list,” she told us. “I drive my team crazy. I say no to a lot of things that they do not want me to say no to.”The One Tree Hill and

Marketing 2 Min Read

Google exec says YouTube growth shows “stabilization” of ad market

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Google made a lot of money, like it always does. The company posted revenue of $74.6 billion, growing 7% YoY in Q2, beating

Marketing 2 Min Read

Microsoft reports record profits amid generative AI push

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Microsoft reported record revenue and profits in its last quarter, but as the company looks to cash in on generative AI, executives warned

Marketing 3 Min Read

Snap gets ghosted by advertisers for the second quarter in a row

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.For Snap, this quarter’s second quarter earnings were the good, the bad, and the ghosted (by advertisers, it seems).While revenue increased 8% from

Marketing 8 Min Read

How Threads is Transforming Social Media as We Know It

Social media platforms have revolutionized how we communicate, connect and share information. From Twitter to Facebook, Instagram to Snapchat, these platforms have become an integral part of our daily lives.While they have undoubtedly brought people together, they have also given rise to new challenges, such as information overload, echo chambers

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