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YouTube wants to make it easier for creators to work with brands
Ahead of YouTube’s annual Brandcast upfronts event later this spring, the video giant is touting new ways for creators to connect more directly with brands.Through a new feature called “creator-initiated video linking,” creators in YouTube’s partner program can now send requests to brands to partner on sponsored content videos they’ve made in an effort to streamline partnerships ads. Brands working…
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Cannes 2023: Spotify party, influencer sightings, and Pinterest tattoos
Day One of Cannes Lions 2023 is in the books—unless you’re one of the people who started partying over the weekend, to which I ask, when did you get here and how were you not jetlagged?So far, my Uber driver, my Airbnb host, and my barista have asked why so…
Advertisers are (still) spending billions on clickbait
Nearly a quarter of every dollar spent on programmatic advertising is going toward “suspect inventory,” according to the Association of National Advertisers (ANA) in a new report on (brace yourself) ad-tech supply chain transparency.The report found that 23% of the $88 billion spent on programmatic advertising is wasted, accounting for…
Coworking with Jef Moore
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Jef Moore is group creative director at marketing agency Mosaic North America.How would you describe your job to someone who doesn’t work in marketing? Trust that I’ve tried to explain this…
DSP says it can bid for low-emitting ad inventory
Adlook, a demand-side platform that has just opened to the US market, is seeing green.The company, which was incubated within the ad-tech group RTB House and is currently operating in France, the UK, and Latin America, has created a bidding tool that lets brands use carbon emissions data when optimizing…
Cannes 2023: AI and influencers take center stage
Day Two of Cannes was, in a word, windy. It took all my strength not to get choked by my press-badge lanyard.It’s true what they say: Even by day two, you really do start running into the same people consistently. That goes for famous people too. I’ve seen Paris Hilton…
TV ads lacked LGBTQ+ representation in 2022, report finds
Consumers are seeking more visible and meaningful representation of the LGBTQ+ community in advertisements, but advertisers are still falling short, according to a joint report from GLAAD and Kantar.The report, which reviewed and scored more than 400 national linear TV ads that the top 10 global advertisers ran in 2022,…
Coworking with Holland Martini
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Holland Martini is co-founder and chief insights officer at research firm GoodQues. Throughout her career, she’s worked at Grey Group and UM Worldwide.How would you describe your job to someone who…
Coworking with Maggie Malek
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Maggie Malek is North America president at Crispin Porter + Bogusky. She was previously CEO of MMI Agency, which recently combined with Crispin Porter + Bogusky.What’s your favorite ad campaign? I…
How Max brought the world of ‘Sex and the City’ to life
Nearly a year ago, the marketing team at Max began working on plans to promote the second season of And Just Like That…, the spinoff of the popular HBO series Sex and the City.And then they realized…there was an anniversary to celebrate first. The 25-year anniversary of the first episode…
Cannes 2023: More concerts, fewer wristbands
Day three is done and my wrists are stacked like it’s the 2004 rubber-wristband craze all over again. Whoever’s making this type specifically is cashing in:According to just about everyone I’ve spoken with, the craziness has peaked, and Thursday/Friday are when things start to wind down. People have transitioned from…
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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