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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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NBCU sells out of Super Bowl ad inventory ‘earlier than ever’
Advertisers still can’t get enough of football.NBCUniversal, which has the rights to next February’s Super Bowl, has entirely sold out ad inventory during the big game, it announced Wednesday, a day before the start of the NFL regular season.Beyond that, the media company said that 90% of its non-Super Bowl…
What Applebee’s learned after its first year as an official NFL sponsor
The NFL is back, and so are its many, many sponsors.Applebee’s, which became the official bar and grill of the league ahead of the 2024 season, is looking to start football season strong. To do it, the restaurant chain is relying on key lessons—and coaches—from its rookie year and aiming…
How NBCU’s Lindsay Vogelman focuses on marketing metrics that matter
Brands talk a lot about evolving marketing to keep up with the speed of culture, but how are they updating their measurement capabilities?For Lindsay Vogelman, NBCUniversal’s SVP of strategic partnerships and partner marketing, platform distribution and partnerships, measuring impact and navigating growth is central to her work helping to boost…
Why Mastercard went after McLaren F1 naming rights
When the Formula 1 team McLaren won its first Constructors’ Championship in more than 25 years last season, it was the only team on the grid without a naming rights sponsor. Halfway through the 2025 season, McLaren is firmly in the lead for the constructors’ again, but its naming rights…
Sydney Sweeney campaign was ‘worth every single dollar’
American Eagle CMO Craig Brommers has no regrets about those Sydney Sweeney ads.Despite customer backlash to the apparel brand’s “Sydney Sweeney Has Great Jeans” campaign, which largely centered on the use of language that some described as racially coded, Brommers told us that AE’s most expensive campaign to date was…
How Honda became one of the first naming-rights partners of the Olympics
Ed Beadle admits that the marketing team at American Honda Motor Co. Inc. is competitive.So when the VP of digital services and marketing and his team found out that the organizers of the LA28 Olympics and Paralympics were making venue naming rights available for the first time in Olympic history,…
How Chips Ahoy gamified the Upside Down
Cookies and demogorgons and augmented reality, oh my!Chips Ahoy recently partnered with Netflix’s Stranger Things for a limited-edition cookie collab that will be seen far beyond the grocery store shelf. The special chocolate- and strawberry-flavored cookie, inspired by the show’s red-and-black Upside Down underworld aesthetic, became available for purchase in…
How the rebrand became part of the culture wars
Rebrands aren’t just rebrands anymore. No, silly—they’re a moment for public discourse about where brands stand politically and an opportunity for onlookers to declare what design overhauls say about those stances.Consider the case of Cracker Barrel. Last week, the chain eatery known for its kitschy Southern aesthetic introduced a new…
How the streamers stacked up, midyear edition
Breakups are happening left and right.No, not the romantic kind: Several companies that operate streamers, e.g., NBCUniversal and Warner Bros. Discovery, are separating their linear and streaming assets.This year, streamers are navigating splits alongside tough macroeconomic conditions, and they continue to battle it out over live sports rights as they…
Coworking with Olga Denysiuk
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Olga Denysuik is brand marketing manager at Samsung. She has spent more than 15 years working in marketing and communications, working for agencies like WPP’s MediaCom, Havas, and Dentsu and on…
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