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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Paramount+ clears 61 million subscribers as streaming losses diminish
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.The notoriously costly and challenging streaming business is improving slightly at Paramount.Paramount+, the company’s subscription streamer, added a modest 700,000 new subscribers in…
Gen Z Is ‘Lazy’ Thanks to This One Thing, Says 23-Year-Old CEO
Luke Lintz, the 23-year-old co-founder and CEO of Puerto Rico-based public relations firm HighKey Enterprises, says he knows what hard work looks like because he's been working side gigs since he was in seventh grade.Over the course of middle and high school, Lintz babysat, worked at an organic food store,…
The 3D billboard is advertising’s shiny new toy
Two years ago, a massive 3D cat showed up on a billboard in Tokyo. People who walked by took photos of the cat as it meowed, napped, and licked its paws.“I think that was one of the biggest reasons that got popular in Tokyo,” Sungeun Jang, a staffer on out-of-home…
Coworking with Águeda Trujillo
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Águeda Trujillo is US…
The Power of Continuous Innovation and 3 Easy Ways to Implement It
It is no secret that brands and companies are always on the hunt to elevate their presence in a competitive realm. Even the most recognizable brands are finding new ways to adapt to the sway of their consumers' expectations to grow. However, some become too comfortable in a state of…
Stanley taps GSD&M as dedicated TikTok agency
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.If you’re on TikTok, you’re probably familiar with Stanley, the drinkware brand whose tumblers have quickly become a must-have for the influencer set.The…
How ChatGPT Can Help Marketers in Creating Effective Digital PR Strategies
ChatGPT is a game-changer for marketers, particularly those working in digital PR. This innovative language model, created by OpenAI, has completely transformed the way I approach my work. As someone with years of experience in the industry, I can confidently say that ChatGPT is one of the most exciting developments…
All the Tools You Need to Master Digital Marketing in 2023
Digital marketing in 2023 is like navigating through uncharted waters. With global digital ad spending projected to reach $626 billion by year's end, cutting through the noise and making an impact is more crucial than ever.The catch? It's not about what you spend but how well you blend the art…
WPP lowers 2023 forecast as tech clients pinch pennies
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.WPP touted “resilient performance” in the Q2 earnings report it released on Friday, despite lowering its full-year forecast.The holding company’s organic revenue rose…
How (and why) pasta brand Banza makes swimwear
Tomato sauce purses, sandwich flip-flops, and now…a bucatini bikini.Despite food-inspired fashion being all the rage this summer, Nicole Landesman, VP of marketing at Banza—the chickpea-based food brand that created the “bucakini”—told Marketing Brew that its involvement in the trend is purely coincidental.“We’ve been doing this for a long time,” Landesman…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…