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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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9 Reasons You Should Have an Amazon Brand Storefront
With more than seven years of experience as an Amazon consultant, I've witnessed firsthand the transformative power of the Amazon Brand Storefront for countless businesses.According to Amazon, Brand Storefronts that were updated within the past 90 days saw 35% higher attributed sales and 21% more repeat visitors. In the fiercely…
Forget Google and Facebook. Use These Marketing Tips Instead.
Digital advertising, particularly paid marketing platforms, gained traction during the pandemic. More than half of U.S. marketing dollars were spent on digital platforms like Google and Facebook in 2021. These platforms can help you target specific consumers and track effectiveness while you focus on other aspects of the business.Despite the…
Duolingo touts significant Q2 growth
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Duolingo showed strong revenue growth in its Q2 earnings this week.The language-learning app reported $3.7 million in net income, up from a $15…
US soccer star Tobin Heath on her company’s new push into content
In the world of women’s soccer, 2019 was pivotal: It was the year the US Women’s National Team won its fourth World Cup title while in the middle of a legal dispute with its federation over equal pay, which was settled last year.It’s also the year four current and former…
Amazon is Rightsizing, But What Does That Mean for FBA Brands?
In 2021, Wall Street and private equity firms invested 12 billion dollars in startups consolidating popular brands sold on Amazon. These aggregators of brands seemed like they would be the next big thing. By 2022, that number had risen to 16 billion dollars in capital raised. It was a "cool"…
34 Years of Success: How Sandra’s Next Generation Continues to Impress
Sandra's Next Generation, a soul food restaurant in New Haven, Connecticut, is #56 on Yelp's 2023 Top 100 Places to Eat in the U.S. It's been a local staple for 34 years, with owner Sandra Pittman cooking in the same kitchen since 1989.Sandra and her husband Miguel have perfected their…
UGC is growing—but can it overtake traditional influencer marketing?
Influencer rates are rising, brands are seeking communities, and people—particularly Gen Z—are growing wary of influencers’ promoted products.In response, some marketers—particularly those in the CPG and retail space—are banking on user-generated content (UGC) to reach social audiences, encouraging people without huge followings to post about products in what may appear…
The travel ad spend rebound continues: report
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.It’s no secret that travel is back. And with it, travel advertising.After a serious pullback in 2020, travel advertisers are spending…a lot. So…
New York Times digital advertising revenue grows in Q2
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.The New York Times saw subscriber and revenue growth in Q2, another data point suggesting that the broader ad market could be stabilizing.Total…
5 Overlooked Hacks to Maximize Your LinkedIn Presence
In today's professional landscape, LinkedIn has become the go-to platform for networking, job hunting and personal branding. However, many professionals fail to leverage the potential of this powerful tool fully. In the last eight months alone, LinkedIn has enabled me to recruit and hire seven new professionals and generate over…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…