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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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This year’s upfronts deals, broken down
This year’s drawn-out TV upfronts are nearly over.More than three months since the major media companies held their annual upfronts presentations and kicked off deal-making with advertisers buying TV and streaming ad inventory in advance, negotiations are officially wrapping up. And it’s been anything but business as usual. With economic…
Boost Your Franchise With This Innovative Marketing Solution
Franchising has become increasingly popular in 2023. There are a number of positive predictions, according to the 2023 Franchising Outlook Study, and forecasts show it will continue to grow. In fact, it will add more than a quarter-million jobs and another 15,000 new independent businesses this year. Franchising is an…
Move over, F1—there’s a new motor sport with a plan to grow its US audience
As Formula 1 becomes more popular in the US, another motor sport is trying to pick up steam: sailing.Co-founded in 2018 by billionaire and Oracle co-founder Larry Ellison, SailGP is an international sailing league that’s trying to put a fresh spin on an old sport. The league’s high-tech boats can…
DraftKings is dusting off its NFL playbook with a new ad and tagline
Just in time for the upcoming NFL season, DraftKings is betting on a familiar face and a new tagline to promote its sportsbook.The sports-betting company is airing a new ad starting Aug. 21 that stars Kevin Hart—who’s been a DraftKings pitchman before, including in its Super Bowl campaign—and retired NFL…
Social media trends: bombshells and Eurodance are back
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
3 Reasons to Have a Product-Driven Mindset in Your Company
Throughout my entrepreneurial journey, I had never assumed the role of a product founder. When I successfully sold my previous company, I realized our organizational structure was imbalanced. With a workforce of 85 individuals in marketing, we only had a two-person product team.It became glaringly evident that our company lacked…
Disney plans a streaming price increase—again
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Disney+ may be losing streaming subscribers, but it’s hoping to make more money on the customers who stick around.On Wednesday, the media giant—which…
Where the holding companies stand on in-office mandates
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Publicis recently asked its employees to come in three days a week, effective post-Labor Day.The holding company isn’t joking around: “Failure to meet…
Lyft courts marketers with new ad formats
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Lyft introduced a slate of new ad options on Thursday as part of an effort to diversify revenue and compete with the likes…
What media execs are saying about the strikes
In July, Disney CEO Bob Iger drew heat after he declared that the demands of striking writers and actors were “just not realistic.”On Wednesday, during a quarterly earnings call, his message sounded very different.“Nothing is more important to this company than its relationships with the creative community, and that includes…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…