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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Birdies’ co-founder on the brand’s first-ever sports sponsorship
For some brands (think Gatorade or FanDuel), sports marketing is a natural fit. For others, perhaps not so much.That was the case for women’s footwear brand Birdies, according to president and co-founder Marisa Sharkey. But when she and her team first heard about Angel City Football Club—one of the newest…
Netflix’s password crackdown worked
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Forbidding subscribers to share their roommate’s cousin’s former babysitter’s Netflix password is paying off—Netflix gained 5.9 million subscribers last quarter following its password…
How Clean Creatives made itself known at Cannes this year
All was quiet on the climate front this year at Cannes. Or was it?Compared to last year, which saw Greenpeace storming beaches and jumping on stages, this year’s festival may have appeared relatively calm. However, groups like Clean Creatives were on the ground, reminding people—and specifically Richard Edelman—about the harms…
‘Barbie’ Is Driving a Huge Surge in Vintage Car Buying
Auto Trader reports that they've seen a 120% spike in searches for people interested in buying a "Chevy convertible Corvette" since the May release of the Barbie trailer.This isn't super surprising. If you thought you had zero interest in seeing the Barbie movie when it was first announced, by this…
How to Create the Ultimate Virtual Sales Event
In today's digital age, businesses are harnessing the power of virtual sales events to drive growth. I've personally generated over a million dollars in revenue through live virtual events I call challenges on Zoom, attesting to their effectiveness. These types of online gatherings, ranging from webinars to virtual trade shows,…
Omnicom touts revenue growth, AI investments in Q2 earnings
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Omnicom reported continued revenue growth in its Q2 earnings report released on Tuesday.The holding company’s organic revenue grew 3.4% YoY in the second…
Anheuser-Busch CEO Reveals Backlash’s Impact on Bud Light
It seems the backlash against Anheuser-Busch-owned Bud Light for its partnership with transgender influencer Dylan Mulvaney isn't as detrimental to the company's sales as some might believe.Anheuser-Busch InBev CEO Michel Doukeris addressed the controversy's impact on an earnings call, saying that although he didn't want to "minimize" it, the dip…
The Barbie brand was made for this moment
This summer, we’re all Barbie girls living in a Barbie world.Ahead of this Friday’s release of the Greta Gerwig-directed film Barbie, a marketing campaign about as large as the iconic doll’s ever-expanding wardrobe has painted the whole world hot pink. Barbie and her cohorts have been nearly inescapable: There have…
Pepper Lunch Team on Seizing Unique Opportunities for Global Growth
In the competitive global restaurant industry, having a unique concept that captivates both operators and consumers is no easy task. But Pepper Lunch has done it.Pepper Lunch North American CEO Troy Hooper is helping position the popular Japanese fast-casual restaurant brand to grow significantly in the US and Canada. Pepper…
How to Use Your Human Design to Effectively Market Your Business
One of the most effective ways to use human design in business is with your marketing. Designing your marketing strategy around your human design can result in gaining more traction, often quickly, attracting ideal clients easily and creating a consistent presence.The human design profile is one aspect that is used…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…