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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Uber’s ad network continues to grow
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.There’s money in them thar rideshares.Uber’s ad network gained approximately 55,000 advertisers this quarter, bringing its total to around 400,000. The “vast majority”…
Taco Bell sued for false advertising claims
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Taco Bell is facing a class-action lawsuit seeking at least $5 million for alleged false advertising.The lawsuit, filed by New York resident Frank…
The Super Bowl is getting an alternate broadcast on Nickelodeon, a first for the game
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.The Super Bowl is getting slimed.Next year’s Super Bowl, set to go down in Las Vegas on Feb. 11, will be broadcast on…
Creating Your Marketing Strategy? Make a Pot of Gumbo First
Recently, my in-laws came to visit. While they were here, my mother-in-law mentioned someone's gumbo she recently tried and how it was different from hers. They're from south Louisiana (like real Cajuns), so I should mention that in case you're wondering why I am writing about gumbo in the first…
The pivot to video is real
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Programmatic ad spend is growing, but it’s coming largely from one place: video.Yes, the pivot to video is happening. More than 96% of…
Adjusting work culture and recruitment practices may help agencies court young talent, report says
Ad agencies have a lot to contend with these days: A pitching process that many describe as broken, concerns over how AI might change their jobs, and competition from in-house teams, just to name a few. That’s not to mention broader workforce trends that can affect things like recruitment and…
As strikes halt Hollywood projects, the TV ad industry is on the line
Wondering what’s going to be on TV in a few months? So are advertisers.TV networks, whose scripted productions have come to a halt as nearly every actor and writer in Hollywood withholds their labor to advocate for things like better compensation and AI protections, have cobbled together fall TV schedules…
Coworking with Gita Rebbapragada
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.What’s your favorite ad…
For Sun Bum, marketing is a vibe
The chill vibe of the summer is around all year for Sun Bum, the sun-care brand recognizable for its yellow and wood-grain color palette and signature scent that the company keeps top secret (although it may or may not bring on a craving for banana Laffy Taffy).Though Sun Bum’s peak…
No grimacing at McDonald’s Q2 results
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Talk about Grim reaping. The benefits, that is.This quarter, McDonald’s saw an 11.7% increase in global comparable sales for the quarter and double-digit…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…