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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Marketers have pulled back on growth strategies, report says
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Growth marketing is shrinking.That’s one of the takeaways from digital agency Dept’s third annual report on the topic, which found a 40% decline…
How to Get the Free Oscar Mayer Hot Dog Straw
In the words of hip-hop icon Drake, "If you are reading this, it's too late."A year after a Yankees fan inspired shock and awe (and gag reflexes) by using a hollowed-out hot dog as a straw for his ballpark beer, Oscar Mayer is swinging for the fences by offering free…
How Pepsi turned the NFL’s decision to allow players to wear No. 0 into a marketing opportunity
This NFL season, fans will be seeing something new on the players’ jerseys, and it’s not sponsor patches (yet). It’s the number zero.The league’s owners voted in March to allow players (outside of linemen) to wear No. 0, a move that seems to have sparked at least some excitement among…
Behind the scenes of “petfluencing”
Animals are no strangers to advertising. Budweiser has its Clydesdales, Aflac has its duck, and Geico has its gecko, who is very online.Of course, the little lizard isn’t the only animal with a social presence. Pets have been popular on Instagram since its early days, Mae Karwowski, who founded influencer…
A 5-Step Guide to Effectively Use LinkedIn to Find Sales Leads
Entrepreneurs are always on the hunt for effective lead-generation methods and ways to foster meaningful business relationships. One platform consistently rises to the challenge: LinkedIn. With its vast network of over 750 million professionals around the globe, LinkedIn has transformed networking for the digital era, providing an ecosystem that fosters…
Elon Musk said X will scrap its block feature
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.X is x-ing out its block feature.Elon Musk tweeted about the change on Friday in response to the Tesla Owners Silicon Valley account,…
As vacationers flock to the Hamptons each summer, so do brands
At the Palm Tree Music Festival in Westhampton this summer, brands lined up to capture the attention of concertgoers who had shelled out at least $299 to watch artists like Calvin Harris and Kygo. Helicopter charter company Blade flew concertgoers to the event from New York City. Tequila brand Don…
Coworking with Alice Milligan
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Alice Milligan is CMO at Morgan Stanley. She’s previously held leadership roles at companies including E-Trade, Citi, and Coach.Favorite project you’ve worked on? Without a doubt, my favorite recent project has…
The Secret to An Extraordinary Website? It Starts With the Team Behind It
Remember when a "webmaster" comprised an entire website team? In the early days of the internet, these folks — who typically took on everything from web development to design to IT and technical maintenance — truly held the keys to the company's digital presence. Of course, websites were simpler then…
Trends that brands should keep tabs on for the rest of the year
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Inclusive exclusivity. Distorted reality. Pop nihilism.No, you didn’t hit your head. Those are just a few of the trends that Horizon Media predicts…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…