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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Walmart brings out-of-home to the aisle
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.This week, Walmart said it would begin playing ads at the self-checkout, on screens in the TV aisle, and over the store’s intercoms,…
How to Build a Go-to-Market Strategy That Prevents Risk
With rising customer acquisition costs and the added challenges of a fast-evolving digital landscape, today's entrepreneurs require, more than ever, a go-to-market strategy that prevents and mitigates risk. And sure, that may seem a straightforward-enough need, but how? What's the best way to develop a strategy that withstands forces like…
3 Business Lessons I Learned While Playing Video Games
I grew up playing video games. As I got older, I organized video game tournaments with my friends, sometimes paying twenty dollars with the winner or winners getting the pooled money. I can't tell you the number of times I died in a game, my virtual race car crashed, or…
X reinstates Ye, rolls out revenue-sharing program for creators
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.X, the platform formerly known as Twitter, has reinstated the account of Ye, the person formerly known as Kanye West.However, Ye “won’t be…
Uber’s ad network continues to grow
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.There’s money in them thar rideshares.Uber’s ad network gained approximately 55,000 advertisers this quarter, bringing its total to around 400,000. The “vast majority”…
Taco Bell sued for false advertising claims
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Taco Bell is facing a class-action lawsuit seeking at least $5 million for alleged false advertising.The lawsuit, filed by New York resident Frank…
The Super Bowl is getting an alternate broadcast on Nickelodeon, a first for the game
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.The Super Bowl is getting slimed.Next year’s Super Bowl, set to go down in Las Vegas on Feb. 11, will be broadcast on…
Creating Your Marketing Strategy? Make a Pot of Gumbo First
Recently, my in-laws came to visit. While they were here, my mother-in-law mentioned someone's gumbo she recently tried and how it was different from hers. They're from south Louisiana (like real Cajuns), so I should mention that in case you're wondering why I am writing about gumbo in the first…
The pivot to video is real
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Programmatic ad spend is growing, but it’s coming largely from one place: video.Yes, the pivot to video is happening. More than 96% of…
Adjusting work culture and recruitment practices may help agencies court young talent, report says
Ad agencies have a lot to contend with these days: A pitching process that many describe as broken, concerns over how AI might change their jobs, and competition from in-house teams, just to name a few. That’s not to mention broader workforce trends that can affect things like recruitment and…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…