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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Warner Bros. Discovery subscribers dip slightly in Q2
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Sometimes, a rebrand has consequences. In its Q2 earnings, Warner Bros. Discovery said its streaming business led to a loss of subscribers, about…
Social media trends: X lights axed, Bratz celeb collab, and we still like turtles
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
How to Create a Strong Personal Brand in Today’s Digital Age
In an era where anyone can command a global audience from the palm of their hand, personal branding has never been more crucial. As we navigate through the digital age, it's becoming increasingly apparent that personal branding is more than just a buzzword — it's a powerful driver of success.Personal…
Sephora announces program to boost underrepresented musical artists
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.The hottest new songs are now streaming via…Sephora’s social channels.This week, the beauty retailer introduced Sephora Sounds, a music collective of diverse and…
How I Bootstrapped to $100 Million Without VC Funding
Venture capital (VC) funding has plummeted in 2023 due to high interest rates and less enthusiasm from investors. Research shows that VC funding almost halved globally in the first six months of this year, ushering in what some have called a VC winter.Despite this, entrepreneurs shouldn't give up hope of…
Inside Rakuten’s sports marketing playbook
Rakuten has been something of a good luck charm for the Golden State Warriors…or maybe it’s the other way around.Since the cashback company became the official jersey badge partner of the NBA team in 2017, the Warriors have won two championships, although they already had five under their belt before…
YouTube adds new tools to shorts
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.YouTube Shorts announced new content creation tools this week.One of the main additions to the short-form video platform is a “Collab” feature, which…
Nike is the brand with the most Women’s World Cup endorsements: report
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.It’s not just fans waking up at odd hours to watch the Women’s World Cup.Marketers are likely just as interested in the tournament,…
How to Optimize On-Page SEO, Off-Page SEO and Technical SEO
On-page SEO, off-page SEO, and technical SEO are three of the many terms found in the never-ending and extensive world of SEO. However, they are each extremely important. Very similar, yet so different is one way to describe on-page SEO, off-page SEO and technical SEO. These terms are SEO specialists'…
3 Tips to Make Your Content Resonate in Uncertain Economic Times
You probably don't need me to tell you that right now is a tough time to break through to prospects. Buyers are less inclined to make purchases amid the uncertain economy, their teams have been streamlined, and they're being forced to work with tight budgets. But instead of seeing this…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…