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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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6 Key Tips to Improve the ROI of Your Google Ad Campaigns
An estimated 80% of all internet users see Google Ads on a daily basis. That's about 4.4 billion people. So, if you're not getting any leads or seeing a return on your Google Ads campaigns, it's not for a lack of reach — chances are, you're doing something wrong.There's a…
Social media trends: Low energy, high reward
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
How the brand behind Selena Gomez’s viral blanket seized the meme-nt
You might not be familiar with Laguna Beach Textile Company, but you’ve probably seen one of its blankets recently.Earlier this month, an Instagram story of Selena Gomez looking zen while wrapped in the brand’s Cabo Mexican blanket became a meme, creating an unexpected marketing opportunity as the image traveled across…
Parents are spending less on back-to-school shopping this year: report
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.It might seem like Memorial Day was just yesterday, but signs of the end of summer are already all around us: Labor Day…
2024 global ad spend will surpass $1 trillion: report
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Global ad spending is predicted to exceed $1 trillion in 2024, according to a report from marketing research firm WARC.Spend is expected to…
6 AI Tools to Make Building Business Relationships 10 Times Easier
Building strong business connections has always been a cornerstone of success. Creating meaningful relationships and nurturing professional bonds with a wide variety of people can unlock exciting opportunities and collaborations, driving growth, influence and impact. But as I keep telling my students, while human communication hasn't changed much in thousands…
CBS Sports 90% sold out of Super Bowl inventory
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Super Bowl 58 is shaping up to be a winner for CBS Sports.The network, which will air the game on Feb. 11, has…
How Aerie keeps its creators real in a world of filters
Before there was BeReal, there was #AerieREAL.Since 2014, the retailer has made unfiltered beauty its marketing mantra, beginning with a commitment to not airbrush models. In the last nine-plus years, Aerie has worked with a diverse set of brand ambassadors to promote body positivity as part of its #AerieREAL campaign,…
Drone aerial advertising startup gets green light from aviation authorities
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.There’s something new in the air for OOH advertisers.Drone aerial advertising company Sustainable Skylines received Federal Aviation Administration (FAA) approval in Miami, meaning…
“Not inventing, just embracing”: A Florida cannabis brand’s approach to experiential marketing
With 11 stores across Florida and two more to come by the end of the year, medical marijuana dispensary Sunburn Cannabis needs to promote its brand one way or another.But the state’s rules are “stringent,” according to founder and CEO Brady Cobb. Recreational marijuana isn’t legal in the state, and…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…