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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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How advertisers are approaching ads on WhatsApp
WhatsApp once promised to have No Ads! No Games! No Gimmicks!” on its platform. Last month, the news that ads were in fact coming to WhatsApp, which parent company Meta announced at Cannes Lions, prompted plenty of questions about user privacy and concerns about how user data could be used…
Do agencies want to use new generative AI creative tools?
The venture-capital world seems to be betting big on generative AI creative tools, and it wants adland to buy in, too.A number of buzzy, AI-related startups have gotten financial backing from major VC firms. However, with an influx of tools that claim to make ad creation easier, some agencies are…
Brands were all-in on the Coldplay concert couple. Should they have been?
It was the kiss cam seen ’round the world—and on just about every brand account.When the former CEO and former head of HR at software company Astronomer were caught in an apparent moment of infidelity at a Coldplay concert in Massachusetts last week, it immediately set off a social media…
Barbie Dream Fest is the latest way the doll brand is coming to life
For all the little (and big) girls who dream of living in a Barbie world, fantasy is about to get one step closer to reality.Earlier this month, Mattel joined forces with the fan convention company Mischief Management to put on Barbie Dream Fest, dubbed “the ultimate Barbie fan event.” The…
Inside the reality-TV-star-to-influencer pipeline
Contestants on reality shows like Love Island and The Bachelor are supposed to be there to find love, so when drama emerges, they’re often asking: Is this person here for the right reasons?The better question might be: Have the right reasons evolved?For many reality show contestants, the biggest benefit of…
US internet ad market climbs to $258.6 billion: PwC
Everyone’s talking about that Coldplay jumbotron couple, but here’s something slightly more worthwhile to focus on.The internet ad market in the US grew 14.9% last year to $258.6 billion, significantly more than the 7.3% growth it saw in 2023, according to a new report from the consulting firm PwC.The report,…
How LinkedIn became a breakout platform for content creators
“LinkedInfluencer” isn’t an official term at LinkedIn HQ, but that could soon change.The Microsoft-owned networking platform created its first influencer program more than a decade ago, but, as video content has become more popular in recent years, its potential as a creator platform has only grown.In 2021, LinkedIn added a…
Coworking with Nada Arnot
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Nada Arnot is EVP of marketing at The Economist. She has also served in senior positions at the streaming service Britbox, AMC Networks, and Hearst.How would you describe your job to…
Why Cash App took Timothée Chalamet to the movies
Where to place an ad featuring movie star Timothée Chalamet? Why, at the movies, of course!The Dune and Wonka star beloved among Gen Z partnered with Cash App for a cinematic, two-minute-long ad spot that is playing in movie theaters across the country this summer. The ad, which also features…
Netflix execs say ad sales revenue is set to double this year
Fresh off of 120 Emmy nominations, Netflix beat analyst expectations and reported second-quarter revenue of $11.08 billion, up 16%.In the United States and Canada, revenue grew 15% year over year, the company reported in its quarterly earnings on Thursday, despite broader macroeconomic uncertainty. Netflix also upped its full-year revenue guidance…
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