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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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Overtime’s social media strategy is all about next-gen sports fans
This story is the tenth in a series about how marketers for sports teams and leagues around the world approach social media strategy.Druski, Tee Grizzley, Kai Cenat. Recognize any of these names?Those who do probably are Gen Z, which might mean they get sports news from the sports media company…
How movie theater marketing aims to keep inviting movie lovers back in 2025
Though Barbie made a billion dollars in 2023, and Inside Out 2 followed in its footsteps last year, movie theaters are still working to get moviegoers to visit at pre-pandemic levels.In the first four months of 2024, theater industry growth remained relatively flat at 1% YoY, according to data from…
Authenticity wins with multicultural gift-givers, per report
The holiday season is upon us, and, after a rocky handful of years thanks to the pandemic, there are signs that consumers are eager to celebrate like it’s 2019 again—including spending on gifts. That doesn’t necessarily mean everyone will automatically flock to your brand (even if you pull off a…
Social media trends: Burlington soup factory
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
Google search ads ran on sanctioned and pornographic websites, report finds
We’d wager a guess that the United States Army probably doesn’t want to advertise on an animated pornography website.But ads for the US Army and plenty of other advertisers appear to have run on websites like the one mentioned above, in the form of Google search ads, according to a…
Ad revenue is growing faster than expected, per analyst
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Trim the trees—the holiday season is going to be extra merry for Madison Avenue, at least according…
Coworking with Lex Josephs
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
Roku makes a play for mobile app ad dollars
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Roku is going after a piece of the mobile app marketing pie.The connected TV platform, which reported…
Coworking with Joyce Kim
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Joyce Kim is the chief marketing officer of Twilio. Prior to Twilio, she served in CMO roles at tech companies including Genesys, Arm, and Wrike, and she’s also held positions at…
A marketer-friendly explainer on what’s going on at OpenAI
While most of us spent the past weekend planning menus for our turkey feasts and bracing for awkward Thanksgiving weekend hometown encounters, one of the most buzzed-about Silicon Valley startups became embroiled in scandal we haven’t seen since Succession. Seemingly out of nowhere, OpenAI sacked CEO Sam Altman, who has…
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