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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Stanley taps GSD&M as dedicated TikTok agency
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.If you’re on TikTok, you’re probably familiar with Stanley, the drinkware brand whose tumblers have quickly become a must-have for the influencer set.The…
How ChatGPT Can Help Marketers in Creating Effective Digital PR Strategies
ChatGPT is a game-changer for marketers, particularly those working in digital PR. This innovative language model, created by OpenAI, has completely transformed the way I approach my work. As someone with years of experience in the industry, I can confidently say that ChatGPT is one of the most exciting developments…
All the Tools You Need to Master Digital Marketing in 2023
Digital marketing in 2023 is like navigating through uncharted waters. With global digital ad spending projected to reach $626 billion by year's end, cutting through the noise and making an impact is more crucial than ever.The catch? It's not about what you spend but how well you blend the art…
WPP lowers 2023 forecast as tech clients pinch pennies
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.WPP touted “resilient performance” in the Q2 earnings report it released on Friday, despite lowering its full-year forecast.The holding company’s organic revenue rose…
How (and why) pasta brand Banza makes swimwear
Tomato sauce purses, sandwich flip-flops, and now…a bucatini bikini.Despite food-inspired fashion being all the rage this summer, Nicole Landesman, VP of marketing at Banza—the chickpea-based food brand that created the “bucakini”—told Marketing Brew that its involvement in the trend is purely coincidental.“We’ve been doing this for a long time,” Landesman…
Clean Creatives is asking creators to pledge not to work with Big Oil
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.It began with Emma Chamberlain. Now Clean Creatives is taking on the rest of the influencer community.This week, the group released its Creator’s…
How the QR Code Will Transform Brand Experiences
Welcome to the new, new thing. Some say it's the new television or radio. Some say it is the new out-of-home experience. Others call it the new way to experience a brand.There is certainly no shortage of steroid-injected, turbo-charged descriptions for this amazing, revolutionary technology. So, just what is this…
After Bud Light boycott, AB InBev reports US revenue nosedive in Q2
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.AB InBev reported tanking US sales in its Q2 earnings report released on Thursday, after battling a months-long conservative boycott of Bud Light.The…
How soft is the ad market, really?
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.It’s the question everybody has—are advertisers spending or not? After a timid start to the year, it seems we’re finally getting an answer.If…
The 10 Commandments of Networking You Need to Know
They say, "It's all about people," and they are right. Opportunities that can change our lives or at least solve a current burning problem all come thanks to people. Networking is an art that holds immense power in our interconnected world. It is the key to building authentic connections that…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…