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YouTube wants to make it easier for creators to work with brands
Ahead of YouTube’s annual Brandcast upfronts event later this spring, the video giant is touting new ways for creators to connect more directly with brands.Through a new feature called “creator-initiated video linking,” creators in YouTube’s partner program can now send requests to brands to partner on sponsored content videos they’ve made in an effort to streamline partnerships ads. Brands working…
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How one sports-drink brand is powering up its March Madness campaign
Selection Sunday for March Madness isn’t for another couple of days, but some brands just couldn’t wait any longer to kick off their campaigns.Powerade, the official hydration partner of March Madness and official sports drink of the NCAA, rolled out its campaign in February. The central ad follows a fictional…
Newsletters continue to take off—and so do their ad tools
Two years after the New York Times wondered if we were “past peak newsletter,” the category continues to grow—and newsletter writers are getting more tools to bring eager advertisers on board.On Friday, Beehiiv, a newsletter platform for creators, introduced a new tool that will let its users manage relationships with…
Understanding bot clicks from data center IPs and their impact on email metrics
Non-human traffic or bot clicks from data center IPs are an industry wide issue for email marketers. They can wreak havoc on email campaign metrics. It’s frustrating to constantly have to wonder if you just ran an amazing email campaign or if it was just an influx of clicks from…
Advertisers upped women’s sports spend by triple digits in 2024
Everyone watches women’s sports, as the T-shirt says, and brands are following the eyeballs.In 2024, advertisers spent more than $244 million running TV campaigns against women’s sports, up 139% from 2023, according to a new report from TV measurement company EDO. Not only are brands spending more on those ads,…
How rideshare ads are revolutionizing the DOOH landscape
When T-Mobile spent about $600 million to acquire the digital out-of-home (DOOH) company Vistar Media in January, it locked down a network of more than 1.1 million digital screens in 30+ countries. A small but intriguing part of that count are the more than 130,000 screens situated in the backs…
Advertisers are flocking to NYC street-style accounts
For New Yorkers, fashion inspiration can be found on a walk through Central Park or a ride on the subway. For those outside the city, there are street-style social media accounts like Watching New York, NYC Looks, and OOTD showing the trends emerging in New York and beyond.“People like a…
Ulta Beauty’s new CMO on balancing cultural pizzazz with socially minded initiatives
Ulta Beauty began the year with a Golden Globes sponsorship. Then, it showed up at the Super Bowl. Now, the pop culture train is still chugging, and the brand is also keeping an eye trained on DEI initiatives and the effect of tariffs, all with a new marketer at the…
Coworking with Rob Wilk
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Rob Wilk is the chief revenue officer of Yahoo. He’s spent nearly three decades in advertising and media and has worked at companies including Snap, Microsoft, and Foursquare.Favorite project you've worked…
Apple TV+ hits refining records with ‘Severance’ Season 2
Praise Kier: Apple TV+’s hit series Severance is bringing in record viewership for the streamer.The sci-fi dystopian thriller is officially Apple TV+’s most-watched show in history after its sophomore season debuted in January. That’s more viewership than all three seasons of the Apple TV+ sports comedy Ted Lasso, which was…
Advertisers expect ad spend slowdown amid tariff uncertainty
The possibility of a trade war with China, Mexico, and Canada could cause advertisers to slash budgets and rein in spending, analysts and industry executives told Marketing Brew.This week, the Trump administration’s 25% tariffs on goods from Mexico and Canada briefly went into effect, along with an additional 10% tariff…
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