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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Be Innovative, Not Just Creative — 2 Types of Innovation to Increase Your Profits
Innovation is the source of critical differentiation in competitive markets. Unfortunately, innovation has become a buzzword for something that looks more like creativity in practice — or worse, incremental improvements. This conflation has had an undeniable detrimental effect on companies and consumers alike.Creativity is the generation of new ideas. While…
Google to require AI disclosures on political ads
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Google is stepping up AI regulation ahead of next year’s presidential election in the US.Political ads will be required to disclose when they…
California bill would crack down on data brokers
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Data brokers are going to California with an aching in their hearts.The state, the first to adopt a comprehensive consumer privacy law that…
YouTube scraps some creator ad controls, builds out livestream ad capabilities
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.YouTube is shuttering certain ad controls for creators in November, the company announced this week.Creators will still be able to choose if they…
Capture Millennial and Gen Z Flexible Payments and Connected Shopping Experiences
This story originally appeared on Readwrite.comFast forward to 2029, and 72% of the global workforce will be dominated by Millennials and Gen Z, compared to 52% in 2019. With Millennials currently wielding an impressive $2.5 trillion USD in spending power and Gen Z representing an estimated $143 billion USD in…
When it comes to where ads show up, marketers and consumers have different preferences
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Marketers and the people they want to reach aren’t exactly seeing eye to eye when it comes to where ads show up, according…
Without celebrity promotions, streamers and movie studios are in for a tough fall
Ahead of the debut of Winning Time’s debut season in 2022, stars of the HBO series made sure there was no missing it. John C. Reilly, who plays former Los Angeles Lakers owner Jerry Buss in the show, made appearances on The Late Show with Stephen Colbert and Good Morning…
Social media trends: All about the public image
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers…
Kaseya’s unorthodox approach to finding job applicants: putting its name on the Miami Heat stadium
Kaseya is trying to hire 3,400 people in three years. Instead of just posting job openings on LinkedIn, the IT software company took things a step further: Buying the naming rights to the Miami Heat’s stadium.The stadium officially became known as Kaseya Center this summer after a stint as the…
Meta to shutter Facebook News in parts of Europe
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Meta is shuttering Facebook News in the UK, France, and Germany.In a post announcing the change, the company noted that it would phase…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…