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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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How one college student is fighting for the rights of child influencers
From Grey and Mama to Food Baby to the LaBrants, there’s no shortage of content on the internet that documents kids trying foods, playing sports, and growing up.But family vlogging isn’t always wholesome. It can create risks for the children involved, including attention from stalkers and pedophiles, as well as…
2024 will see the highest political ad spend of all time: report
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.It seems there’s no escaping political ads, perhaps more so now than ever.The 2023–2024 election cycle is forecast to bring in $10.2 billion…
The most influential players in the NFL, ranked
Women in Cincinnati are drowning their sorrows over the rumored engagement of Bengals QB Joe Burrow with 9-cent “Sad Girl Shots” at a local bar. Marketers might follow suit if they can’t score a different kind of partnership with the NFL star.In addition to being No. 1 in our hearts,…
Awards season is in jeopardy—except at Soho House
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.It seems celebrities are swapping red carpets for gray.In light of the SAG-AFTRA and WGA strikes, actors aren’t doing any project promotions, causing…
Netflix to sell ‘Stranger Things’-themed ice cream at Walmart
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Stranger Things fans wanting to experience the Starcourt Mall for themselves may not be able to visit it in real life, but they…
Cresco Labs debuts first campaign on Spotify
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Cresco Labs, one of the largest cannabis companies in the US, is running a campaign on Spotify, marking a first for the brand.The…
This Is the Biggest Customer Service Mistake You’re Making — And How To Fix It Fast
If you want to move from middle-of-the-road, ho-hum customer service to the kind of exceptional customer service exemplified by great customer service-oriented brands like Ritz-Carlton, you're only going to get there if you get serious about employee empowerment. There's simply no way around this.Once you've assembled your team, provided them…
Brands are still figuring out virtual influencers
In 2016, as people pored over references on Beyoncé’s Lemonade album, another mystery was at play: that of Lil Miquela.After her debut on Instagram that year, she went viral. Fascinated by her human-like appearance, many wondered whether she was a marketing stunt, a real person, or something else entirely.Finally, in…
Coworking with Kerry Bennett
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Kerry Bennett is marketing partner at Upfront Ventures, a VC firm based in LA that specializes in technology businesses.Favorite project you’ve worked on? Every year, our small but mighty team produces…
An ad agency exec has written a novel about AI
It seems like everyone’s a founder these days, but not all founders are writing novels in their spare time. PJ Pereira is.Pereira, founder and creative chairman of ad agency Pereira O’Dell, started studying AI about seven or eight years ago, he told us, with the intention of writing a book…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…