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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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Agencies are quietly backing away from DEI initiatives
As the Trump administration continues to target DEI efforts across the country, at least two major advertising holding companies have quietly dialed back some of their DEI pledges.In recent months, both WPP and IPG have removed language on their websites emphasizing diversity, according to website captures from the Wayback Machine…
Advertisers are still knocking on Netflix’s door, co-CEO says
Global economic turbulence has thrown advertisers a curveball, and there are widespread expectations of a spending slowdown on the horizon. But not at Netflix—yet.“We aren’t currently seeing any signs of softness from our direct interactions with buyers,” co-CEO Greg Peters told investors Thursday during the company’s quarterly earnings call. “Actually,…
Google’s ad-tech business is an illegal monopoly, judge rules
Google’s days of playing Monopoly could be coming to an end.On Thursday, a federal judge ruled that Google’s control over multiple facets of the online advertising industry are illegal, a blow for Google in the landmark trial that began last fall and put the internet giant’s ad tech under the…
Why L.L.Bean is importing Japanese Americana
As tensions rise over tariffs, one American brand is making its international imports a focal point.L.L.Bean’s Japan Collection, which features streetwear-style products designed exclusively for the Japanese market, was first released in 2023, but US shoppers could only access its items through travel or proxy services. That is until last…
YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called…
Coworking with Audrey Melofchik
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Audrey Melofchik is global chief brand experience officer at VML. She’s spent more than three decades in the industry, and has previously served as CEO of Wunderman Thompson NA, president of…
Takeaways from Marketing Brew’s Sports Marketing Playbook
If we did a push-up every time someone said “engagement” at Marketing Brew’s The Sports Marketing Playbook: Mastering Fan Engagement and Experiences event in New York on Tuesday, we wouldn’t have any arm strength left to type this story.At the event, marketers from brands and organizations including Apple, ESPN, the…
Meghan Markle is on ShopMy. Is everyone next?
Even the Duchess of Sussex isn’t above a link in bio.Earlier this month, Meghan Markle joined affiliate marketing platform ShopMy and shared commissionable links for everything ranging from a Reformation button-down to a Uniqlo trench coat.Meghan is certainly not the first public figure looking to make a buck off a…
How Pat McGrath and Candy Crush pulled off a jewelry treasure hunt
Who needs Willy Wonka’s golden ticket when Pat McGrath is offering a diamond ring?To announce the beauty brand’s latest lip- and nail-product collaboration, this time with mobile gaming giant Candy Crush Saga, Pat McGrath sent PR boxes to influencers including Alex Consani and Tefi Pessoa, promising new lipsticks and a…
After Paul vs. Tyson, more marketers are paying attention to boxing
Boxing ended 2025 with a knockout.Not literally—the November fight between Jake Paul and Mike Tyson didn’t have quite that much action—but the viewership packed a punch for Netflix, with 65 million concurrent streams at the event’s peak, and more than 1.4 billion impressions on Netflix’s social channels, according to the…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
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Startups face numerous challenges on their journey to success, and failing to overcome any one…