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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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How Carvel created the first ice cream–dispensing billboard
If you thought billboards were just for looks, think again. They’re also for licks.Carvel recently installed an ice cream-dispensing billboard in the West Village in Manhattan, serving up more than 50 gallons of soft serve, or about 1,500 servings, over the course of a seven-hour activation in mid-June. It was,…
Should your brand open a coffee shop?
Café Dior in Chengdu. Carhartt Coffee in London. Santander Work Café in Brooklyn.Around the world, brands ranging from luxury fashion houses to workwear to banks are opening up coffee shops.The phenomenon of retailers hosting coffee shops isn’t exactly new, as anyone who’s ever been to a Starbucks inside of a…
Why Hilton stuck with McLaren for almost 20 years without a championship
Hilton liked McLaren before it was cool.The international hotel brand has been a sponsor of the Formula 1 team for two decades, sticking with them through thick and thin: Last year, McLaren won the Constructors’ Championship, the top honor for an F1 team, for the first time since 1998, and…
Brands continue to steer clear of heritage months. Pride was no exception
The days of the annual rainbow logo seem like a thing of the past.If corporate Pride was quiet last year, it was all but silent in 2025—with a few notable exceptions.This year, Pride organizers big and small struggled to gain corporate support, both online and off. Mastercard, Nissan, PepsiCo, Citi,…
Reddit is looking outside the US to build its sports communities
You’ve heard of NBA Twitter. Now, get ready for NFL Reddit.Like on many social media platforms, sports communities tend to gather on Reddit to discuss everything from memes to stats. The platform is home to more than 1,000 active sports communities generating 249 million monthly engagements, according to data Reddit…
Behind the scenes of Spotify’s partnership with FC Barcelona
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.FC Barcelona sits atop the La Liga rankings. And Spotify sits atop FC Barcelona—or at least on the team’s jerseys and facilities.For the past three seasons,…
Back to the (Spotify) beach
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.It’s Cannes Lions Day 3! Halfway through. Time flies when you’re drinking rosé by the bottle on the beach.I think I’m running on about eight hours…
How NBCU unscripted boss Rachel Smith is turning Peacock into a reality fan favorite
Shortly after Rachel Smith joined the cable network Bravo, she helped greenlight what has gone down in reality-TV history as one of the most popular shows of all time: The Real Housewives of Orange County.Flash forward to 2025, and the television executive is spearheading Peacock’s unscripted content slate as NBCUniversal…
Cannes 2025: Au revoir
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.Happy Friday, and long time, no see! It’s the last day of the festival, and we’ve still got a lot of ground to cover—much like anyone…
Sports fandom in the US is increasingly communal and round-the-clock: report
From memes of Tyrese Haliburton doing Reggie Miller’s famous choke celebration to a seemingly neverending stream of international soccer content leading up to the FIFA World Cup, sports are everywhere these days—even if you’re not on NBA Twitter.In fact, more than half (56%) of US adults watch sports in some…
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