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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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2024’s most overhyped marketing trends, according to CMOs
Marketing can be a lot like your TikTok feed: some trends are genius, and others make you scroll right away.As we look back on 2024, we asked CMOs and other top marketers what they believe to be the most overrated trends in marketing today. Whether it’s inauthentic celebrity endorsements or…
Get ready for consolidation in 2025, media investors say
In the New Year, the Lumascapes could get a little smaller.That’s because, if the tea leaves are correct, advertisers are heading into an era of consolidation, as (potentially!) lower interest rates, a (maybe!) stable economy, and a (perhaps!) more favorable regulatory landscape sets the stage for a blizzard of dealmaking.…
CMOs on the biggest challenges they anticipate in 2025
Marketing might be fun, but no one said it would be easy.In the new year, marketers are facing new technology, new consumer habits and preferences, and a constantly shifting landscape (like the fate of a TikTok ban that’s now in the hands of the Supreme Court).We asked marketers about the…
CMOs share their biggest priorities for 2025
January is all about intention-setting. And boy, do CMOs have some big goals for the new year.With potential pressures to marketing budgets, continued development of AI tools, and the never-ending pressure to win over new customers, CMOs and top marketers across categories have big plans for 2025.We asked several of…
Our favorite (and least favorite) brand collaborations of 2024
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It was the best of collabs, it was the worst of collabs.This year, the trend of pairing…
Some of the most popular sports posts of 2024
Not just anyone gets to vote on sports league MVPs, but there’s another kind of MVP that fans do get a say in: the most valuable posts.Marketing Brew emailed a dozen teams and leagues to ask which of their social media posts saw the most views and engagement in 2024,…
Overtime’s social media strategy is all about next-gen sports fans
This story is the tenth in a series about how marketers for sports teams and leagues around the world approach social media strategy.Druski, Tee Grizzley, Kai Cenat. Recognize any of these names?Those who do probably are Gen Z, which might mean they get sports news from the sports media company…
How movie theater marketing aims to keep inviting movie lovers back in 2025
Though Barbie made a billion dollars in 2023, and Inside Out 2 followed in its footsteps last year, movie theaters are still working to get moviegoers to visit at pre-pandemic levels.In the first four months of 2024, theater industry growth remained relatively flat at 1% YoY, according to data from…
Authenticity wins with multicultural gift-givers, per report
The holiday season is upon us, and, after a rocky handful of years thanks to the pandemic, there are signs that consumers are eager to celebrate like it’s 2019 again—including spending on gifts. That doesn’t necessarily mean everyone will automatically flock to your brand (even if you pull off a…
Social media trends: Burlington soup factory
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…