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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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How Campari engineered Aperol’s rise in the US
When in Rome, the saying goes. And while the US isn’t exactly next to Italy, Campari is betting that US customers might just follow the same advice—at least when it comes to their drinking habits.Making happy hours in the US a little bit more European is a task that falls…
How brands can tap into the growing audience for women’s sports
If you build it, brands will come. At least, that’s the hope of many sports marketers—especially those focused on women’s sports.It’s been a big week month year for women’s leagues and teams. Case in point, just this past weekend, the New York Liberty and the Las Vegas Aces had the…
Netflix hikes prices in US, UK, and France as subscriber count climbs
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Netflix is just the latest streaming service to get more expensive.The streaming giant is raising prices for…
Live sports, holiday movies boost engagement on TV: report
Not all TV programming is equal, as most of us know from channel-surfing or scrolling to find something we want to watch on streaming. The same sentiment applies to advertisers.For the TV industry, this holiday season may represent a continuation of recent volatility according to EDO, between the impacts of…
How some food brands are rethinking customer retention
Unless you live under a rock, you’ve probably heard of the fast-food chain Wendy’s—and you’ve probably also munched on a Baconator or slurped down a Frosty.That doesn’t mean Wendy’s can rest on its laurels, according to Carl Loredo, Wendy’s global CMO.“The more dollars you have, the higher likelihood you can…
A conversation with the CMO of Saks
In a world of short tenures for CMOs and otherwise, Emily Essner is exceptionally brand loyal.Essner, CMO of Saks Fifth Avenue’s e-commerce arm, Saks, has been in the company’s family since 2011. She held corporate strategy roles at both Saks Fifth Avenue and its parent company, Hudson’s Bay, before switching…
Can AI make TV advertising faster and less expensive?
AI has been a hot topic in 2023, with tech titans racing to capitalize on interest in ChatGPT and roll out their own AI-powered platforms (we’re looking at you, Google Bard and Adobe Firefly).The TV business wants to get in on the excitement, too, and there’s at least one company…
How Mattel gave the Barbie brand a makeover
The summer of girlhood may be over, but gal-oween is right around the corner.Nearly three months after the release of the hit film “Barbie,” Halloween costumes from the movie are almost entirely sold out, Mattel EVP and chief brand officer Lisa McKnight said at Advertising Week New York.In a conversation…
Paris Olympics ad sales are ‘pacing ahead’ of past games
The Paris Olympics won’t kick off until summer 2024, but marketers are already staking their claim on the competition.NBCUniversal is sold out of all of the ad slots for the live airing and streaming of the Opening Ceremony, and only has a “handful” of units left in the prime-time re-airing…
TikTok rolls out Out of Phone to bring videos to bigger screens
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Addicted to watching TikTok videos? US consumers will soon be able to keep watching—even when their phones…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…