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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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UConn women, Duke men are most marketable March Madness teams: report
The March Madness rankings have been released, and not just the No. 1 seeds.The University of Connecticut Huskies, a No. 2 seed in this year’s tournament, were the most marketable women’s team, according to the NIL platform Out2Win.The team scored 96 out of 100, according to Out2Win’s 2025 March Madness…
YouTube wants to make it easier for creators to work with brands
Ahead of YouTube’s annual Brandcast upfronts event later this spring, the video giant is touting new ways for creators to connect more directly with brands.Through a new feature called “creator-initiated video linking,” creators in YouTube’s partner program can now send requests to brands to partner on sponsored content videos they’ve…
NWSL kicks off its next era of marketing
After 9 million people watched the US Women’s National Soccer Team win a gold medal last year, and with NWSL viewership up almost 300% year over year, it’s probably safe to say people know how to tune into women’s soccer. But without icons like Alex Morgan and Kelley O’Hara playing…
How one sports-drink brand is powering up its March Madness campaign
Selection Sunday for March Madness isn’t for another couple of days, but some brands just couldn’t wait any longer to kick off their campaigns.Powerade, the official hydration partner of March Madness and official sports drink of the NCAA, rolled out its campaign in February. The central ad follows a fictional…
Newsletters continue to take off—and so do their ad tools
Two years after the New York Times wondered if we were “past peak newsletter,” the category continues to grow—and newsletter writers are getting more tools to bring eager advertisers on board.On Friday, Beehiiv, a newsletter platform for creators, introduced a new tool that will let its users manage relationships with…
Understanding bot clicks from data center IPs and their impact on email metrics
Non-human traffic or bot clicks from data center IPs are an industry wide issue for email marketers. They can wreak havoc on email campaign metrics. It’s frustrating to constantly have to wonder if you just ran an amazing email campaign or if it was just an influx of clicks from…
Advertisers upped women’s sports spend by triple digits in 2024
Everyone watches women’s sports, as the T-shirt says, and brands are following the eyeballs.In 2024, advertisers spent more than $244 million running TV campaigns against women’s sports, up 139% from 2023, according to a new report from TV measurement company EDO. Not only are brands spending more on those ads,…
How rideshare ads are revolutionizing the DOOH landscape
When T-Mobile spent about $600 million to acquire the digital out-of-home (DOOH) company Vistar Media in January, it locked down a network of more than 1.1 million digital screens in 30+ countries. A small but intriguing part of that count are the more than 130,000 screens situated in the backs…
Advertisers are flocking to NYC street-style accounts
For New Yorkers, fashion inspiration can be found on a walk through Central Park or a ride on the subway. For those outside the city, there are street-style social media accounts like Watching New York, NYC Looks, and OOTD showing the trends emerging in New York and beyond.“People like a…
Ulta Beauty’s new CMO on balancing cultural pizzazz with socially minded initiatives
Ulta Beauty began the year with a Golden Globes sponsorship. Then, it showed up at the Super Bowl. Now, the pop culture train is still chugging, and the brand is also keeping an eye trained on DEI initiatives and the effect of tariffs, all with a new marketer at the…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Startups face numerous challenges on their journey to success, and failing to overcome any one…