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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Heard at Advertising Week 2023
Advertising Week New York: We came, we saw, we conquered survived.The four-day conference last week was chock-full of, well, everything, including panels and keynotes from brands like Mattel and Netflix and topics ranging from women’s sports to the importance of food delivery. And in addition to some extremely long lines,…
X to debut two new subscription tiers
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Changes at X continue: The platform plans to roll out new “premium” subscription tiers, Elon Musk said…
Advertising’s holding companies report Q3 earnings
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Last week, several major holding companies reported quarterly earnings, providing a sense of how the industry is…
Mobile phones are the most popular devices used to shop, report says
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.If you’re wondering what your friend with the privacy screen is doing on their phone, there’s a…
Coworking with Pamela Drucker Mann
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
How brands can engage with the next generation of sports fans
Gen Z has been accused of killing lots of things—side parts, malls, and hustle culture, to name a few—but sports isn’t one of them.Younger consumers are, however, engaging with sports and athletes differently than older fans, executives and athletes repeatedly said during Advertising Week New York.“I’ve seen emails recently around…
McDonald’s jingle, 20 years later
Everyone knows the McDonald’s jingle. Even people who think they don’t.On a 90-degree day at Brooklyn’s McCarren Park in early September, parkgoer Kash Livingston told us he wasn’t familiar with the jingle. But as soon as he heard “ba da ba ba ba,” he said, “I’m Lovin’ It.”In 2003, the…
7 main takeaways on influencer marketing from AWNY 2023
Creators—and the people who work with them—were in no short supply at this year’s Advertising Week New York, proving once again that the $29 billion industry is a marketing staple.In fact, influencer marketing has become so popular that many brands are featuring creators in emails, commercials, and in out-of-home ads.“I…
Shifts at Havas New York, VML, and more
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps the agency world’s biggest leadership changes, account wins and losses, reviews, acquisitions,…
Social media trends: Billionaire wants a dollar
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…