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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Why C4 is teaming up with basketball
C4 is seeing triple.This week, the energy-drink brand expanded its sponsorship slate into basketball, announcing multiyear deals with three NBA teams: the Boston Celtics, New York Knicks, and Miami Heat.The deals, which include sponsorship assets like LED and courtside signage, digital ads, retail displays, and hospitality opportunities, came out of…
How Citi CMO Alex Craddock is working to ‘redefine’ sports sponsorships
If you look closely at Aston Martin’s F1 cars, you’ll notice the Citi logo. But it doesn’t take an eagle eye to notice the financial institution’s name on the Queens skyline.From the 2009 opening of Citi Field, the home of the New York Mets, to more recent sponsorship deals like…
Netflix, clearing 300 million subscribers, plans another price hike
Fresh off of record-breaking subscription growth, Netflix is raising its prices—again.The streamer, which reported a record 302 million subscribers worldwide during its Q424 earnings call on Tuesday, will increase the price of its ad-supported tier from $6.99/month to $7.99/month. The streamer’s ad-free memberships will also see price increases beginning at…
The business of tradwives—and why brands keep working with them
On social media, it’s relatively easy to find breadwinners cosplaying as homemakers.Call it the rise of the “tradwife” on social media, where women have, in recent years, grown huge followings posting content showing themselves participating in “traditional” gender roles, like making food from scratch or raising a gaggle of kids.Where…
AI agents are beginning to infiltrate the advertising world
AI agents, which have been characterized as the next big thing in AI, have arrived on Madison Avenue.At least two new startups, Adaly and Anthrologic, are pitching personalized AI tools for advertisers in the name of productivity, and through them, companies like Anthropologie are turning to the tech which claims…
Supreme Court upholds TikTok ban law
TikTok is on the clock—and it seems that the party will, in fact, stop.After years of bipartisan efforts to ban the short-form video platform in the United States, the Supreme Court today ruled unanimously in favor of a federal law requiring China-based ByteDance to divest its ownership of the social…
Tubi will stream the Super Bowl for free
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The big game just got a little bigger, at least in terms of where viewers can see…
RedNote leans into app store ads as TikTok users look for alternative platforms
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Creators and users mourning the expected end of TikTok are flocking to RedNote—and it looks like the…
FAST channels continue catching on—and fast
In a bygone era, kids could access children’s educational programming like Mister Rogers’ Neighborhood, Sesame Street, Reading Rainbow, or Arthur through their local PBS affiliate on linear TV. But as kids (and the adults in their lives) largely turn to streaming, PBS has been hard at work trying to reach…
The Trade Desk buys ad-tech intelligence firm Sincera
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The Trade Desk, one of the largest demand-side platforms not named Google, has acquired the ad-tech data…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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