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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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How Doritos ceded Super Bowl control to its fans—again
Why create your own Super Bowl ad when you can have your fans do it for you?For its 25th appearance in the big game, Doritos revived its Crash the Super Bowl contest, challenging fans to create their own 30-second ads to represent the brand on the big stage. The contest…
Celebrity-backed non-alcoholic drink brands are on the rise
Tom Holland probably isn’t toasting his recent engagement with champagne. Instead, the actor’s non-alcoholic brew brand, Bero, seems to be a likelier choice—and if we somehow get invited to the royal wedding, we’ll be sure to investigate how he and Zendaya are stocking the bar.Holland is one of the most…
How SailGP’s CMO is leveling up the racing league
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of the profiles here.Growing up near Dublin Bay on the east coast of Ireland, Leah Davis was used to the sight of sailboats, but she never found herself at the helm.Nowadays,…
Meta’s pullback on fact-checking puts brand safety back in the spotlight
Brand safety is dead. Long live brand safety.Earlier this month, Meta announced that it was ending its fact-checking program and lifting content restrictions on certain topics, all in the name of “discourse.” The company will instead rely on so-called Community Notes, similar to a feature on Elon Musk-owned X.More controversially,…
Apple TV+ and MLS announce ‘Sunday Night Soccer’ and more ahead of season
Ahead of the kickoff of the 2025 Major League Soccer season on February 22, MLS and Apple TV+, the home of MLS Season Pass, are expanding their offerings and giving fans more ways to watch.As MLS Season Pass heads into its third year on Apple TV+, the streamer and the…
Super Bowl advertisers that passed the recall test: report
Most people can’t remember what they had for breakfast yesterday, never mind the brands that advertised in the Super Bowl almost a year ago. But for marketers spending big bucks on the big game, lasting brand awareness is a major goal.“As a CMO, you’re spending so much money on these…
Big brands continue DE&I pullback, caving to right-wing pressure
Target, which nearly a decade ago became the first big retailer to support transgender people using restrooms and fitting rooms of their choice in its stores, is now one of the latest companies to drop its DE&I programs.On Friday, just a few days before the start of Black History Month,…
Behind crypto exchange OKX’s winning bet on McLaren
Partnerships are forged in fire, or so the saying goes, and for the McLaren Formula 1 team and the cryptocurrency exchange OKX, the beginning of their years-long partnership came about during some less-than-ideal conditions.The year was 2022, and at the time, crypto was crashing, and McLaren was solidly middle of…
TikTok is back for now. What happens next?
In what has become a never-ending saga, the clock app is back after a somewhat messy weekend. But for how long?On Monday, President Trump signed an executive order aimed at delaying implementation of the federal TikTok ban, which was upheld by the Supreme Court last week and went into effect…
Social media ads and AI are top of mind for marketers this year: report
Whatever happens to TikTok, marketers are planning to keep spending big on social media.That’s according to a new report from omnichannel ad platform Mediaocean, which has since 2021 been surveying marketers about consumer and tech trends for a series of biannual reports on outlooks for the industry. The seventh and…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…