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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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It’s not a brand. It’s a lifestyle
Want to be a brand for the rich and famous, or one that fits the average consumer’s lifestyle? Many brands are looking to be both.At a time when many people are scaling back on big purchases, yet aspirational content on social media continues to thrive, some more accessibly priced brands…
Nearly half of Netflix viewing is occurring on its ad-supported tier: Comscore
When Comscore first began looking into streaming in 2017, the subject was still new enough that the measurement company opted to name its first report on the topic the State of OTT. How the world has changed just eight years later.This year, consumer adoption of CTV streaming continued to grow…
MLB swings at international, young baseball fans during record World Series
MLB is having a record postseason, and not just because Game 3 of the World Series went on for 18 innings.Game 1 between the Toronto Blue Jays and the Los Angeles Dodgers averaged 32.6 million viewers in the US, Canada, and Japan, the largest combined audience from those countries since…
How Cadillac is riding the US F1 boom to drive fandom
Between Drive to Survive and this summer’s F1: The Movie starring Brad Pitt, there are a lot of new Formula 1 fans around the world. Some of them, particularly fans of the movie, which follows a fictional F1 team, might not yet be loyal to a team in real life.In…
Sephora has 1,000 creator storefronts. What does that mean for affiliate marketing?
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.When it comes to affiliate sales, Sephora is going straight to the source.Last month, the beauty retailer launched My Sephora Storefront, an affiliate program…
Coworking with Victoria Bachan
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Victoria Bachan is SVP, creators,…
Inside Clif Bar’s return to its running roots
For years, Clif Bars have featured instantly recognizable packaging showing rock climbers clinging precariously to overhangs. But the company has plenty of history with athletes who prefer to challenge themselves on solid ground.Founded in 1992, Clif Bar & Company has been involved in running since its inception, especially during its…
Inside the making of Ramp’s viral livestream with Brian Baumgartner
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.The staff at Dunder Mifflin Paper, the fictional company at the center of The Office, aren’t exactly known for being star employees. For the…
How Cava is building brand love (and real love) on Instagram
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.We found love in a hopeless slop-bowl place.Earlier this year, Andrew Downing, director of social media at Cava, tasked his team with coming up…
Netflix reports ‘best ad-sales quarter ever’ despite earnings miss
Netflix may have had its “best ad-sales quarter ever,” but its Q3 was not entirely smooth sailing.The streamer missed Wall Street expectations, registering a lower-than-expected operating margin due to a dispute with Brazilian tax authorities, Spence Neumann, Netflix CFO, said Tuesday on the company’s earnings call.“It’s a unique tax,” Neumann…
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