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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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DoorDash was the fastest growing brand of the year: report
Americans, it seems, have been desperate for delivery this year.According to Morning Consult’s annual Fastest Growing Brands 2025 report, DoorDash has seen the biggest jump in purchasing consideration among US adults so far this year, of about 5,000 brands tracked by the company. The WNBA sat atop the list last…
Meta has reportedly been raking in billions from scammy ads
Meta has been raking in the cash from scammy ads, according to new reporting from Reuters.Last year, the tech company internally projected that it expected to make 10.1% of its overall annual revenue, or about $16 billion, from ads promoting scams and banned goods, ranging from illegal gambling, banned medical…
‘A safe bet’: Brands are digging into their ad archives for creative inspiration
Everything old is new again—or, maybe, made new again.In recent brand campaigns from brands including Columbia Sportswear, Gushers, Pringles, Tootsie Roll, and Acuvue, marketers have dug back into the brand archives, sometimes even tapping into existing fandoms around past campaigns, to both reimagine the work for today’s audiences and lean…
Energy drink brands left the gym for the NYC marathon
Energy drinks are often spotted in the hands—or gym bags—of the most muscular-looking guys around. But it’s not only gymfluencers in need of a pick-me-up, and energy drink brands Celsius and C4 Energy are making efforts to connect with a broader range of fitness and health communities.At the New York…
Coworking with Sophie O’Rourke
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their terms, in their tone, and on their time.Using insights from its own success on social media, Caliber simplifies social to move brands forward—making work that works.Each week, we spotlight Marketing Brew readers in our Coworking…
Hennessy’s LeBron James ad sparked controversy—and record engagement
Last month, LeBron James posted a video of himself taking a seat across from an interviewer with the caption, “the decision of all decisions.”It was a callback to 2010, when the current Los Angeles Lakers star told the world he was joining the Miami Heat, and the post sparked widespread…
How a former F1 marketer is building fandom for Formula E
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of the profiles here.Growing up on a farm in Surrey, a county in southeast England, Ellie Norman spent a lot of time around tractors. They’re about as different from a racecar…
Inside ‘On Brand’ with the show’s very first winner
Bianca Fernandez, a former pre-law student turned digital marketer, never thought she’d be on a reality TV show—let alone win one.Fernandez is the inaugural champion of On Brand with Jimmy Fallon, a competition reality series on NBC that pits 10 contestants against each other to pitch creative campaigns to national…
Coworking with Lisa Hurst
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Lisa Hurst is chief client officer of Amp (Advantage Marketing Partners). She was previously at Upshot, which is now a part of Amp, for more than 20 years.How would you describe…
United is capitalizing on the growing link between fashion and football
The tunnels of major sports venues have come to be known as fashion runways. For its latest campaign, United Airlines is turning tarmacs into very literal runways for athletes.United, which serves as the official airline for eight NFL teams, caught wind of the growing crossover between fashion and football, including…
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