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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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A pitch-side look at Verizon’s plans for its first World Cup
With about nine months to go until the 2026 FIFA World Cup, Verizon is powering up its marketing with the help of some soccer star power.For its first major event activation as an official FIFA sponsor, the telecom giant is providing exclusive experiences like pitch-side access to games for customers,…
Coworking with Ben Geheb
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Ben Geheb is global chief experience officer at VML, where he has been for nearly 10 years. He was previously at the business consultancy Innosight, and he started his career as…
The art of the celebrity ad deal
It was a summer of celebrity brand deals in the spotlight: KATSEYE x Gap, Gavin Casalegno x Dunkin’, and of course, Sydney Sweeney x American Eagle.They were buzzy, costly, and omnipresent. Though a celebrity-fronted campaign might be common, Keith Gelman, founder of entertainment marketing agency Talent Partnership Advisors, said that…
How the National Park Service became a social media behemoth
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.This story is the fourth in a series exploring how brands craft standout social media strategies. If you’d like to chat about how your…
Inside the marketing behind consumers’ favorite food fad
Protein was once something that only athletes and gym aficionados paid much attention to. But in 2025, tracking protein intake feels like something just about everyone is doing, and in many cases actively looking to increase—to the extent that it’s driving a cottage-cheese resurgence.As interest in protein consumption, especially among…
Tightening budgets have some marketers opting for AI imagery
A brand puts out a new campaign with imagery that looks like it could be AI-generated, eagle-eyed observers point out that said campaign is likely AI-generated, backlash ensues, the brand (sometimes) makes a vague statement of acknowledgement, and everyone moves on. Rinse and repeat.That cycle has come for big-name brands…
When your fans love other sports, join along, Topgolf says
Football players love golf, but do golfers love football?At Topgolf, the high-tech indoor golf chain, it seems they do. The brand surveyed its customers and found that more than 80% of them are football fans, according to VP of Brand Marketing Katie Van.That’s why Topgolf’s latest campaign is about football,…
10 college football players for marketers to watch
American football has among the largest rosters in sports, and with hundreds of college football teams across the country, the number of athletes for brands to sponsor is big enough to make anyone’s head spin.In the NIL era, marketers have an opportunity to predict the next sports star before they…
What happened during the first day of Google’s ad-tech antitrust trial remedy phase
The remedy phase of United States v. Google LLC kicked off in a federal courthouse in Alexandria, Virginia, on Monday. In its opening statement, the US Department of Justice’s team called Google’s proposed remedy a “Band-Aid on a seriously severed limb.”Google and the DOJ are back in court to make…
At this year’s Ryder Cup, golf looks cooler than ever
For many people, golf used to be that thing your dad would do way too early on a weekend morning with his shirt tucked into a very unfashionable pair of khakis. But Dad might just run into Justin Timberlake and Travis Kelce or LeBron and Bronny James the next time…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…