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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Tubi will stream the Super Bowl for free
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The big game just got a little bigger, at least in terms of where viewers can see…
RedNote leans into app store ads as TikTok users look for alternative platforms
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Creators and users mourning the expected end of TikTok are flocking to RedNote—and it looks like the…
FAST channels continue catching on—and fast
In a bygone era, kids could access children’s educational programming like Mister Rogers’ Neighborhood, Sesame Street, Reading Rainbow, or Arthur through their local PBS affiliate on linear TV. But as kids (and the adults in their lives) largely turn to streaming, PBS has been hard at work trying to reach…
The Trade Desk buys ad-tech intelligence firm Sincera
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The Trade Desk, one of the largest demand-side platforms not named Google, has acquired the ad-tech data…
Pop culture trends that shaped email marketing in 2024
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The beginning of the year might be the start of Hollywood’s awards season, but good cinema can…
Coworking with Jeaneen Andrews-Feldman
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
From Burger King to Chanel, brands can’t get enough of the Advent calendar trend
’Tis the season! Partridges are gathering in pear trees, true loves are gifting turtle doves, and brands are clamoring to help customers count down the days until Christmas—wait, that’s not how the song goes?Since around the turn of the 20th century, Advent calendars have been a popular holiday tradition to…
CMOs on 2024’s overlooked marketing trends
Not every marketing trend gets its 15 minutes of fame.While AI’s effects on marketing got plenty of hype in 2024, there are plenty of other tools and strategies that perhaps didn’t get the same amount of attention.That ends now. We asked several CMOs what they think are the most overlooked…
Why connecting with a teen audience is key for culturally relevant branding
Ask the teen in your life for their thoughts on your outfit, and you might get a response that has you questioning whether you have any sense of style at all—ouch.But brands can use that candor to help shape their cultural relevance, according to Rishi Malhotra, founder and CEO of…
Yahoo pitches curation and partnerships at CES
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Yahoo is jumping on the curation bandwagon.The digital media company will work with a host of partners…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…