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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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A year out from the World Cup, sponsors are stepping up their game
Football has long been far more dominant in the US than fútbol.But with the FIFA Men’s World Cup coming to the states next year for the first time in more than three decades, soccer is generating more buzz than usual, and there’s no shortage of stakeholders—from FIFA sponsors to rights…
A mid-year appraisal of TV industry layoffs
In the last year, the streaming world has been in a pickle.Juggernaut TV media companies are struggling with their declining cable businesses, and some are trying to stem the damage by separating more profitable studio and streaming businesses from their cable properties.As the disruption and restructures remake the companies from…
Brandi Chastain on the evolution of the business of women’s soccer
When Brandi Chastain scored the winning goal of the World Cup for the 1999 US Women’s National Soccer Team during penalty kicks, she celebrated by taking off her jersey and falling to her knees. It didn’t take long before her celebration became an instantly recognizable moment in sports history.The USWNT…
Salomon’s push beyond winter sports
Sports equipment and apparel brand Salomon is largely known around the world for its winter sports gear, and for good reason. The company, which has been around since 1947, contributed to the invention of seven Olympic sports, including ski cross, boardercross, snowboard halfpipe, and freestyle skiing, according to Global Chief…
Why Tubi is beefing up its creator program
The creator-to-Hollywood pipeline is only getting stronger, and Tubi is carving out its segment.In June, the streamer introduced Tubi for Creators, a program that will bring six YouTube creators’ content to the free platform as part of a broader build-out of original- and creator-led programming.The initial cohort of creators includes…
How Instagram built (and potentially restricted) the link-in-bio industry
Prior to 2010, a “link in bio” would have referred to a brief history of the 16th president of the United States. Now, it’s a full-fledged industry.Affiliate marketing has been around for decades, and the influencer as we know it was largely built on the back of the 2000s blogging…
What marketers talked about at Tribeca Festival
Miley Cyrus, Bryan Cranston, and Billy Idol all made it out to the Tribeca Festival this year. So did the marketers.Marketers have regularly made appearances at Tribeca Festival’s brand-centric track, TribecaX, since it debuted in 2016 as a way to honor entertainment-adjacent brand marketing, but a lot has changed in…
Netflix teams up with Yahoo DSP as it builds out ads tier
AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control.Netflix is once again beefing up its ad-tech partnerships.At Cannes Lions, the streamer announced an integration with Yahoo DSP. Through the partnership, advertisers will be able…
How P.F. Chang’s turned a 5-second video into a viral brand moment
Turns out a video about a Finsta can be a good brand opportunity—but only if you move fast.Late last month, TikTok user @badvina posted a five-second video with the caption, “POV: you and your sisters make a fake cake business Instagram to stalk ppl and now you have five orders.”…
Are movies so back?
Picture this: It’s December 2019. Little Women has just come out, and Timothée Chalamet is still an artsy, French-leaning, burgeoning movie star. The domestic box office is shaping up to reach nearly $11.4 billion. Cinephiles everywhere let out a satisfied sigh.It was a pretty good time to be in the…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…