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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Could you fall in love before your Uber arrived?
A love story is timeless. When it’s done right, the stakes are clear, the audience can’t help but root for the characters to get together, and lots of moments—big and small, good and bad—help show a couple’s life together.That’s why Uber used a love story to lead a new campaign…
How a superstition sparked Cheetos’s first sports team partnership
Baseball fans can be superstitious, and Seattle Mariners supporters are no exception. Some eat dirt, others down drinks, and at least one hired a witch in the hopes of helping the team win.Rick Rizzs, a longtime broadcaster for the team, eats Cheetos.During this year’s American League Division Series (ALDS), Rizzs…
How digital billboards changed the out-of-home game
There’s a pivotal scene in the first season of Better Call Saul that could, in the not-so distant future, be impossible.Bob Odenkirk’s titular Saul (who at this point in the series is still known as Jimmy McGill; trust us, it’s complicated) has set up an all-too-literal publicity stunt to make…
Ragebait is everywhere. Should marketers lean in?
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.It’s hard to make people happy. But in today’s attention economy, some brands are getting good at making people very, very mad.This year, The…
Coworking with Nikki Maizel
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Nikki Maizel is president of Leo New York. She’s also served in lead roles at Publicis New York, McCann New York, and Grey Group.How would you describe your job to someone…
Why some brands went beyond social to celebrate Taylor Swift’s album release
The US might only have 11 federally recognized holidays, but a Taylor Swift album release day just might qualify as No. 12—especially if brand celebrations are taken into account.On October 3, Swift released her twelfth studio album, The Life of a Showgirl, and several brands used the opportunity to up…
Disney more than doubles postseason revenue with WNBA Finals ad sales
The Las Vegas Aces are on fire in the WNBA Finals, with the potential to sweep the Phoenix Mercury and win the championship in four games tonight.The Disney ad sales team has already recorded a clean sweep of a different kind, having sold out of ad inventory for the first…
Why CeraVe partnered with the NBA
Anthony Davis deals with dandruff. Paige Bueckers is focused on keeping her scalp healthy. Athletes…They’re just like us.Unlike the rest of us, though, both Davis and Bueckers appeared in CeraVe’s “Head of CeraVe” campaign this year, which imagines the basketball stars as execs for the brand and incorporates dermatologists with…
How creator Jake Schroeder unlocked a comedy and audio niche tailor-made for brands
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.TikTok creator Jake Schroeder tries to post at least two ballads a day.They’re entirely original songs, usually performed by the singer-songwriter as he plays…
Nielsen measurement accreditation faces uncertain future—again
Nielsen’s measurement accreditation woes aren’t over yet.The Media Rating Council (MRC), the independent governing body that reviews, audits, and accredits media measurement products, is reviewing Nielsen’s Big Data + Panel product, which combines household panel data measuring TV measurement with data from set-top boxes and connected TVs, according to an…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…