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YouTube wants to make it easier for creators to work with brands
Ahead of YouTube’s annual Brandcast upfronts event later this spring, the video giant is touting new ways for creators to connect more directly with brands.Through a new feature called “creator-initiated video linking,” creators in YouTube’s partner program can now send requests to brands to partner on sponsored content videos they’ve made in an effort to streamline partnerships ads. Brands working…
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Who’s trying to buy TikTok’s US business?
Based on the looming implementation of the “ban” part of the TikTok divest-or-ban law, parent company ByteDance is staring down a deadline to either sell TikTok’s US operations to an American company or be banned. President Donald Trump signaled Friday afternoon that he planned to once again give ByteDance another…
WPP bolsters AI tools with acquisition of InfoSum
WPP has acquired the data collaboration and clean-room startup InfoSum in a deal aimed at bolstering WPP’s AI tools.InfoSum sells services related to privacy-enhancing technologies (PETs), like clean rooms, which are aimed at helping advertisers and their agencies share data in a secure and privacy-focused way, and clients have included…
Google and Roblox partner on ad deal
Google is getting deeper into gaming.The ad giant is partnering with the gaming platform Roblox in a deal that will let advertisers more easily buy Roblox gaming inventory, the companies announced Tuesday ahead of the IAB PlayFronts, an annual industry event centered on highlighting advertising opportunities in gaming.More specifically, Roblox…
How Publicis Health is planning for pharma advertising disruptions
If you’re sick of hearing that one jingle about lowering your A1C, you may soon be in luck.On the campaign trail last year, then-presidential candidate Robert F. Kennedy Jr. said he’d ban pharmaceutical TV ads on his first day in office, claiming that the industry’s ad dollars had warped media…
Coworking with Aman Sareen
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Aman Sareen is CEO of Aarki, a mobile marketing platform. He co-founded and served as CEO at ZypMedia (ZypTV) which was later acquired by Sinclair Broadcast Group; he also served as…
Creators are seeking greater transparency in brand deals
Turns out, many creators want to be more than just mouthpieces. They want to be marketers.But a recent survey from influencer marketing agency Influencer, which sampled 500 creators primarily from the UK and North America, found that there are plenty of perception gaps that exist between brands and creators, including…
TV’s biggest adversary—and ally—is social media
The fragmented entertainment industry is only shattering further as social media creators and platforms continue to vie for consumer attention—but piecing those shards together could create a fuller picture.Traditional TV and movies are getting more expensive to make. Consumers are getting tired of spending more money on cable and streaming…
Did Disney’s ‘Snow White’ marketing campaign leave it to the wolves?
Mirror, mirror, on the wall, is Snow White not the fairest after all?When Disney’s latest live-action princess film hit theaters last week, it wasn’t the smash hit that fans might have hoped for. The movie opened to $42 million at the domestic box office and $87 million globally—only making a…
As concern about online teen safety mounts, Meta re-ups its advertising offensive
As Congress once again considers legislation that would regulate how kids can use tech platforms, Meta is making a renewed push to advertise its safety features for teens.Last week, the platform started running ads promoting Instagram Teen Accounts, a product the company introduced last fall. The update makes accounts belonging…
Mikayla Nogueira shares her Point of View
Armed with colorful makeup palettes and a Boston accent, Mikayla Nogueira has built her personal brand on being memorable.The beauty influencer has amassed more than 16 million followers on TikTok and 3 million on Instagram since she began posting in 2020—a following she attributes not only to the makeup and…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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A while back, I took a couple of my grandchildren on a tour of the…
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Startups face numerous challenges on their journey to success, and failing to overcome any one…