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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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NFL, NWSL are looking to reach next-gen fans with new media partnerships
It’s no secret that sports fans love content about their favorite teams. These days, that doesn’t just mean live games on legacy TV networks.Some major US leagues, it seems, are well aware. As football season kicked off, the NFL inked a content partnership deal with sports newsletter and media company…
How one Instagram post brought Skindinavia a whole new audience
Before July 27 of this year, the brand name Skindinavia was mostly known by makeup professionals. But after a business partnership breakup and an Instagram post from founder Allen Goldman, the 20-year-old beauty brand was suddenly introduced to makeup lovers everywhere.Skindinavia is the maker and patent holder of a setting-spray…
Coworking with Didier Bizimungu
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Didier Bizimungu is head of performance marketing, SMB, at Reddit, and has spent a decade working in digital marketing and media, including at software companies like Matterport and Community Brands.Favorite project…
Would you watch this ad where nothing happens?
The idea for the latest 30-second ad from pet product maker Whisker was simple: Do nothing. Well, almost nothing.“When you look through your feeds or you’re watching something, ads are in overdrive: poppy music, fast cuts, super dynamic,” said Joe Ciccarelli, head of creative at Whisker, the maker of the…
Why OurRitual offered free therapy sessions to “Together” ticket-holders
Alison Brie and Dave Franco have been busy sharing fries a la Lady and the Tramp and drinking each other’s sweat—but if that’s not enough to pique people’s interest in the duo’s new horror film Together, the out-of-the-box online campaign just might.To drum up hype for the movie, which explores…
How Chili’s continues to drive sales from social media
This story is the third in a series exploring how brands craft standout social media strategies. If you’d like to chat about how your brand is approaching social, Katie Hicks wants to hear about it. Reach out to her at .“Hi, welcome to Chili’s” is more than just a Vine…
What happens when your social stunt goes terribly wrong?
Dave Mead, chief marketing officer and co-founder of the Austin, Texas-based sparkling mineral water brand Rambler, thought he had landed on the perfect social video idea.The plan was to outfit an old Jeep with the water brand’s logo and current tagline (“Chug Life”) and send it soaring off of a…
How brands rushed to get in on Taylor Swift’s album announcement
All Taylor Swift had to do was show off some orange, sparkly text on a podcast preview clip, and the brands ran like the wind.Swifties far and wide rejoiced when the singer-songwriter herself graced the New Heights podcast with her presence, joining hosts and NFL stars Jason and Travis Kelce…
The Congressional Creators Caucus is taking on Washington this fall
This fall, digital creators are officially getting a seat at the table in Washington.The Congressional Creators Caucus, a group dedicated to giving creators space to discuss public policy, was first announced in June, and is expected to roll out full-steam ahead when lawmakers return to Washington in September.The caucus was…
Brands are producing original series for social. Here’s why
As if streaming wasn’t fragmented enough, audiences now have plenty of social media series to tune into, too.Short-form, original series like Brooklyn Coffee Shop, which satirizes café customers, and Bistro Huddy, which portrays a fictional restaurant with all characters played by creator Drew Talbert, are growing in popularity online, and…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…