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Marketing 9 Min Read

It’s not a brand. It’s a lifestyle

Want to be a brand for the rich and famous, or one that fits the average consumer’s lifestyle? Many brands

Startups 3 Min Read

People Who Say They’re Experiencing AI Psychosis Beg the FTC for Help

Eventually, they claimed that they came to believe that they were “responsible for exposing murderers” and were about to be

Marketing 5 Min Read

Nearly half of Netflix viewing is occurring on its ad-supported tier: Comscore

When Comscore first began looking into streaming in 2017, the subject was still new enough that the measurement company opted

Startups 5 Min Read

Inside the Messy, Accidental Kryptos Reveal

Jim Sanborn couldn’t believe it. He was weeks away from auctioning off the answer to Kryptos, the sculpture he created

Marketing 7 Min Read

MLB swings at international, young baseball fans during record World Series

MLB is having a record postseason, and not just because Game 3 of the World Series went on for 18

Startups 4 Min Read

Extropic Aims to Disrupt the Data Center Bonanza

Extropic, a startup developing an exotic new kind of computer chip that handles probabilistic bits, has produced its first working

Marketing 6 Min Read

How Cadillac is riding the US F1 boom to drive fandom

Between Drive to Survive and this summer’s F1: The Movie starring Brad Pitt, there are a lot of new Formula

Marketing 5 Min Read

Sephora has 1,000 creator storefronts. What does that mean for affiliate marketing?

Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with

Startups 2 Min Read

Spit On, Sworn At, and Undeterred: What It’s Like to Own a Cybertruck

Then I got my wife the Model S for Christmas. I started driving that around, and I'm like, I kind

Marketing 5 Min Read

Coworking with Victoria Bachan

Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with