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The art of the celebrity ad deal
It was a summer of celebrity brand deals in the spotlight: KATSEYE x Gap, Gavin Casalegno x Dunkin’, and of…
Marissa Mayer Is Dissolving Her Sunshine Startup Lab
Sunshine, the consumer AI startup founded by former Yahoo CEO Marissa Mayer in 2018, has seen brighter days.The small startup…
How the National Park Service became a social media behemoth
Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with…
Exclusive: Mira Murati’s Stealth AI Lab Launches Its First Product
Thinking Machines Lab, a heavily funded startup cofounded by prominent researchers from OpenAI, has revealed its first product—a tool called…
Inside the marketing behind consumers’ favorite food fad
Protein was once something that only athletes and gym aficionados paid much attention to. But in 2025, tracking protein intake…
Tightening budgets have some marketers opting for AI imagery
A brand puts out a new campaign with imagery that looks like it could be AI-generated, eagle-eyed observers point out…
Louisiana Hands Meta a Tax Break and Power for Its Biggest Data Center
Louisiana planning authorities have voted to rush through approval for three natural gas turbines to power Meta’s massive new data…
When your fans love other sports, join along, Topgolf says
Football players love golf, but do golfers love football?At Topgolf, the high-tech indoor golf chain, it seems they do. The…
Memecoins Are Coming to the Stock Market
Though REX and Osprey did not launch the dogecoin ETF under the new ruleset, instead taking an alternative route involving…
10 college football players for marketers to watch
American football has among the largest rosters in sports, and with hundreds of college football teams across the country, the…