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AI’s Billion-Dollar Land Grab — 5 Ways It’s Reshaping Real Estate
For decades, real estate booms were driven by urban expansion, corporate offices and housing demand. But now, a new force…
Advertisers upped women’s sports spend by triple digits in 2024
Everyone watches women’s sports, as the T-shirt says, and brands are following the eyeballs.In 2024, advertisers spent more than $244…
How They Started a Multimillion-Dollar Sold-Out Business
Rebecca Grinnals and Kathryn Arce, wedding industry veterans of more than 20 years, met in the early '90s while working…
How Startups Can Creatively Signal Trust in Their Product Messaging
When was the last time an ecommerce brand showed you how many zip codes they have shipped their products to?…
How rideshare ads are revolutionizing the DOOH landscape
When T-Mobile spent about $600 million to acquire the digital out-of-home (DOOH) company Vistar Media in January, it locked down…
How Creativity Died — and What’s Rising in Its Place
Creative agencies once stood as the gatekeepers of brand storytelling, shaping the way the world experienced new ideas and revitalizing…
Advertisers are flocking to NYC street-style accounts
For New Yorkers, fashion inspiration can be found on a walk through Central Park or a ride on the subway.…
Why You Need to Focus on Personal Branding Before PR
When people contact me with questions about executive branding, also often referred to as personal branding, the most common questions…
6 Steps You Can Take to Set Your Best Budget in 2025
Creating your business budget is crucial to your company's success. A well-thought-out budget helps you monitor your cash flow, allocate…
This Is the Hidden Investment Opportunity That Could Make You Serious Money
In the ever-expanding concrete jungles of metropolitan cities, space is a luxury — a commodity sought after with relentless fervor.…