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How Deloitte went from behind the scenes to front and center with McLaren
McLaren has been on a hot streak in Formula 1, winning back-to-back Constructor’ Championships and a Drivers’ Championship this year.…
The Tech Elites in the Epstein Files
“I had very little correspondence with Epstein and declined repeated invitations to go to his island or fly on his…
‘He Gets Us’ wants to be more than ‘the Super Bowl ad about Jesus’
Every Super Bowl there are a few advertiser wild cards—the ads or brands that make you go, “Huh, why’d they…
A Yann LeCun–Linked Startup Charts a New Path to AGI
If you ask Yann LeCun, Silicon Valley has a groupthink problem. Since leaving Meta in November, the researcher and AI…
How longtime Olympic sponsor Samsung keeps its campaigns fresh
How do you keep a relationship exciting after almost four decades? Just ask Samsung Electronics and the Olympic Games.Samsung has…
Coworking with Jim Freeze
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Jim…
ICE Asks Companies About ‘Ad Tech and Big Data’ Tools It Could Use in Investigations
US Immigration and Customs Enforcement is asking companies to provide information about “commercial Big Data and Ad Tech” products that…
‘The year of Hershey’s’: Inside the confectioner’s first brand platform in 8 years
Some brands refresh campaigns annually. Others take a little more time off.It’s much easier, of course, to take a pause…
TikTok Data Center Outage Triggers Trust Crisis for New US Owners
TikTok is currently experiencing a widespread service outage in the US, causing disruptions for millions of users only a few…
Behind Instacart’s ‘bananas’ Super Bowl ad
Sometimes the obvious answer is the right answer. Case in point: If you’re making an ad about bananas, that ad…