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BuckheadFunds > Startups > Mastering The Art Of Running A People-Centered Business

Mastering The Art Of Running A People-Centered Business

News Room By News Room September 20, 2023 7 Min Read
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Rotem Eylor, founder and CEO of Republic Floor.

Businesses are made up of people, not numbers. In today’s world, success is no longer defined by financial gains but by a variety of components, including employee happiness and fulfillment.

Astute leaders recognize that thriving companies are built upon engaged and satisfied employees who are the driving force behind innovation, productivity and customer loyalty. By embracing the principles of a people-centered approach, we can unleash our employees’ full potential, paving the way for a thriving business that prospers in an era defined by relevance, engagement and shared prosperity.

Shifting from profit-driven to people-centered

In the past, companies focused primarily on maximizing shareholder value, often at the expense of employee satisfaction. However, a paradigm shift is underway, one in which organizations are recognizing that prioritizing employee happiness is a strategic imperative. This shift aligns with the growing body of research that establishes a strong correlation between employee satisfaction and critical business outcomes.

A meta-analysis conducted in 2019 confirmed that “higher well-being at work is positively correlated with more business-unit level profitability.” Business owners who have focused on their people first say they know it’s better overall for their pockets.

Another study conducted by the University of Warwick found “happiness made people around 12 percent more productive.” Not only that, but another study from Harvard Business Review revealed that “keeping your sales team happy can increase sales up to 37 percent.”

One reason employee happiness profoundly impacts business success is because of the human relations theory, which posits that higher employee well-being leads to greater productivity and reduced absenteeism. Employees who feel valued, supported and empowered are more likely to be engaged, motivated and committed to their work.

Moreover, a positive work environment that encourages camaraderie, open communication and work-life balance fosters a sense of community and resilience among employees. This, in turn, enables them to navigate challenges more effectively, resulting in increased productivity, creativity and problem-solving capabilities.

To unlock the potential of employee happiness, organizations must embrace a holistic approach that prioritizes the well-being of their workforce, which entails creating a supportive work culture where employees are treated as individuals—not mere accounting units. It involves empowering employees by providing autonomy and opportunities for personal growth, fostering open channels of communication and addressing issues such as bullying and harassment.

Additionally, organizations must recognize the changing needs and expectations of their employees. Work-life balance is no longer a luxury but a critical factor in employee satisfaction. Offering flexible schedules, remote work options and initiatives that promote well-being allows companies to demonstrate their commitment to supporting the holistic needs of their workforce.

The impact of happy employees on business

Employee happiness directly translates into increased efficiency and effectiveness. Satisfied employees are more focused, attentive and proactive in their work, resulting in higher-quality outputs and improved customer satisfaction. They bring positive energy to their tasks, inspiring their colleagues and creating a virtuous cycle of collaboration and achievement.

Companies that prioritize employee happiness can effectively reduce turnover rates and retain their top talent. When employees are satisfied with their work environment, they are more likely to remain loyal and committed to their organization. A positive and supportive workplace culture—coupled with opportunities for growth and development—creates a sense of fulfillment for employees.

Studies have consistently shown that companies with high levels of employee satisfaction tend to have higher customer satisfaction ratings. At the beginning of 2022, the job market was buzzing with “quiet quitting,” in which employees checked out at their current jobs long before they actually quit.

However, this wasn’t the case for 2023’s Fortune 100 Best Companies to Work For, in which they were not only five times higher to hire top talent but also increased revenue by 7% per employee.This connection between employee happiness and company profitability underscores the importance of investing in employees’ well-being to enhance the overall customer experience and build long-term relationships with clients.

Not only were employees at these top 100 companies happier, but because of their positive mental health, they were more willing to give extra at work (69%). This led to increased innovation and adaptability, both of which are crucial for organizations to thrive in today’s business landscape. Happy employees who feel valued and empowered are more likely to embrace a culture of innovation and contribute fresh ideas. They are motivated to think creatively, challenge the status quo and explore new avenues for growth and improvement.

Moreover, a supportive work environment that encourages open communication and collaboration enables employees to share and build upon each other’s ideas. This collective intelligence and diverse perspectives foster a culture of innovation where employees feel safe to take risks, learn from failures and drive the organization forward.

As leaders and managers, it is crucial to recognize that happy employees are not just a means to an end but an end in themselves. Investing in their well-being provides organizations with opportunities to create a positive feedback loop where employees feel valued, motivated and committed to the company’s success.

When done successfully, these initiatives can fuel business growth, improve employee retention and build a strong reputation as an employer of choice. By recognizing the importance of employee well-being and adopting a people-centered approach, organizations can unlock a multitude of benefits that contribute to their overall success.

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News Room September 20, 2023 September 20, 2023
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