“Finfluencers” versus financial advisors
In recent years, more and more businesses have sprung up to challenge the money matters status quo and make finance easy. The rise of finance influencers on platforms like Instagram or TikTok are part of this revolution, transforming the way people consume financial advice and information. These individuals, known as “finfluencers,” have gained immense popularity and have become digital celebrities in their own right.
Using social media, they share relatable stories, practical tips, and simplified explanations to make complex financial topics more approachable.
Online financial influencers can be a great source of inspiration when it comes to managing your finances and making informed money-related decisions. They often share valuable insights, tips, and general financial knowledge that can help you navigate the complex world of personal and business finance.
However, it’s important to remember that while they can provide general guidance and ideas, they aren’t authorised to give direct financial advice to specific individuals or businesses unless they hold the necessary accreditations. This is why you’ll often find a disclaimer on their social media profiles, blogs, and websites proclaiming, “this is not financial advice”.
So, take their advice as a starting point, but always consider consulting with qualified experts before making significant financial decisions.
See: The top 10 “finfluencers” making a fortune in 2023
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