Start A Business

Your Guide to Gaining a Competitive Edge and Succeeding as an Entrepreneur Over the Next 5 Years

Business Models 8 Min Read

As an entrepreneur, you must stay ahead and anticipate the future. To do this, you must refine your current skills and understand successful business practices while sharpening the most important skills you should master in the next five years.From recognizing potential opportunities to adapting quickly to change and maximizing resources for growth, you'll be better equipped to take your business

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Start A Business 8 Min Read

4 Advanced Marketing Tactics for Small Businesses That Actually Work

Going beyond the basics should be your starting point if you want to go the extra mile. Let's face it — what worked in marketing 10 years ago isn't cutting it anymore. Customer habits have changed. Technology has reshaped how businesses connect with audiences. Competitors? Don't get me started.While this

Start A Business 1 Min Read

Want to Be a Better Entrepreneur? It All Starts with This Simple Branding Strategy.

I'm the founder of a tech company, but there are a few reasons why I spend so much of my time writing articles like this one. First, I like to write, and think it's a great exercise for stretching my brain in new ways. Second, I've learned a lot in

Start A Business 6 Min Read

How Zooey Deschanel is on a Mission to Make Fresh Produce Accessible

Despite her agricultural side hustle, movie star Zooey Deschanel is adamant that she does not have a green thumb."People assume that because I'm the co-founder of Lettuce Grow, I love to garden," she laughs. "I'm like, the whole point of Lettuce Grow is for people who don't necessarily love to

Start A Business 8 Min Read

How to Take the First Steps Toward Business Ownership

As we head into February 2025, it may come as no surprise that many who set out with ambitious resolutions have already fallen short. In fact, according to a recent USA Today article, "Quitters Day" (January 10) which is less than two weeks from the start of the year has

Start A Business 1 Min Read

She Quit Wall Street to Grow a Side Hustle: ‘Plants Are the New Pets’

It's the era of the side hustle, and if you've ever considered starting one to earn some extra cash outside of your 9-5, you're in good company. These days, more than one-third of U.S. adults have side hustles, and their supplemental gigs make an average of $891 a month, according

Start A Business 14 Min Read

Richard Branson’s Business, Leadership Secrets With Jason Felts

When Jason Felts left small-town Texas for California in 1996, he was a fresh high school graduate who dreamed of building a career behind the camera.Image Credit: Courtesy of Hollywood Virgin. Jason Felts.Over the course of the next decade-plus, the young creative and entrepreneur did just that. Felts co-founded his

Start A Business 8 Min Read

How This Serial Entrepreneur Is Redefining Sports Media with On3

Gone are the days when college athletes were mere amateurs, playing for pride and scholarships, their talents confined to the field and their bank accounts empty. Today, they stride across campus with the swagger of professionals, their status transformed by NIL deals that rival pro contracts and redefine what it

Start A Business 4 Min Read

Gen Alpha’s Side Hustles and $11.3 Billion Spending Power

Americans can't get enough of side hustles — the gigs allowing them to earn extra cash outside of their 9-5 jobs — and young entrepreneurs are especially keen to start their own. These days, 44% of millennials and 48% of Gen Z have a side hustle, according to Bankrate's Side

Start A Business 9 Min Read

Founders Deserve Fair Pay. Here’s How to Advocate For Yourself.

Then there's the old-school mentality among some investors that founders should "stay hungry," implying modest compensation is necessary to stay driven. Let's be real. Running a startup is a grueling job, and founders deserve to be compensated justly for their efforts.Compensation can be a tricky subject, especially for investor-backed founders.

Start A Business 8 Min Read

How This Entrepreneur Turned a Problem Into a Thriving Business

Mike Mayer is the co-founder and co-CEO of Windmill, a company devoted to improving indoor air quality with innovations in air conditioners, fans, and filters.Mayer will share his entrepreneurial journey with us live during an intimate Entrepreneur+ Subscribers-Only Event on February 19th at 3 PM ET. He'll be breaking down

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