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YouTube’s cross-platform takeover is putting pressure on creators
When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on…
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Meta touts creator partnerships, video, and livestreaming options at NewFronts
At Meta’s NewFronts presentation in New York on Thursday, three creators, including social series Street Hearts host Tiff Baira, participated in an onstage game show hosted by comedian Roy Wood Jr.The stunt was an apt representation of how Meta wants to position itself as a centralized hub for the creator…
YouTube puts the spotlight on creators at this year’s NewFronts
YouTube, which is expected to surpass Disney to become the biggest media company in the world by revenue this year, wasted no time at its NewFront event on Thursday reminding everyone that, per Nielsen, it’s currently the No. 1 streaming platform in the country.“Audiences are watching on every screen, from…
TikTok’s message to advertisers: We’re not going anywhere
Khartoon Weiss, VP of global business solutions, kicked off TikTok’s 2025 NewFront presentation with a simple plea promise.“TikTok is here,” she said. “We’re here.”Without explicitly naming the existential elephant in the room, TikTok executives made the case to advertisers Tuesday afternoon that the platform isn’t going anywhere. During her speech,…
Tubi highlights its Gen Z appeal at NewFronts
Alongside the well-dressed execs who appeared onstage at the Tubi NewFront presentation in New York on Tuesday was TikTok star Noah Beck.Beck joined Tubi to hype up the upcoming original movie he’s starring in for the streamer, Sidelined 2: Intercepted, the sequel to Sidelined: The QB and Me, which premiered…
LinkedIn touts B2B video ads during first NewFront
There was a new kid in town at NewFronts this year.On Monday evening, LinkedIn hosted its first-ever NewFront presentation, helping to kick off the annual gathering of media and tech companies working to woo advertising execs with new product announcements, celebrity appearances, and eye-catching content.The kind of content that’s typical…
Google kicks off NewFronts with all things AI, retail media
To kick off NewFronts week, Google’s VP of agency, platforms, and client solutions, Kristen O’Hara, started off with a question that she was first to admit was a softball. “In one sentence, could you each tell me your favorite use of AI?” she asked a panel featuring an agency exec,…
Liquid I.V. is giving its marketing an F1 injection
It’s shaping up to be a hot one in Miami this weekend.That could be good news for Liquid I.V., which for the second year in a row is serving as the electrolyte drink mix and “functional hydration partner” of Sunday’s Formula 1 Grand Prix taking place in the city.Liquid I.V.’s…
Why New York Life shifted its marketing spend from linear ads to sponsorships
About a year ago, New York Life called an audible on its sports marketing.The insurance and financial services brand wasn’t new to the sports sponsorship space, having experience with college basketball and understanding the power of a live sports audience, but CMO Amy Hu said she wanted to shift the…
What to expect ahead of this year’s NewFronts
Dust off that blazer and start practicing your small talk. Next week, the Interactive Advertising Bureau (IAB) kicks off the industry’s annual dog-and-pony-show season with the NewFronts, where digital platforms like Meta, LinkedIn, Snap, TikTok, Tubi, and YouTube show off their snazzy new toys ahead of traditional studios and broadcasters.Marketing…
How Snapdragon became a household name with sports fans
When tech company Qualcomm and its product brand Snapdragon inked a deal with Manchester United in 2022, CMO Don McGuire never imagined the Snapdragon name would end up plastered on the Premier League team’s kits.Similarly, when Qualcomm first got involved with Formula 1 the same year, there were no plans…
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