Marketing

YouTube’s cross-platform takeover is putting pressure on creators

Marketing 17 Min Read

When the first YouTube video was uploaded in 2005, the only way to watch it was on a desktop computer.Now, 20 years later, YouTube has moved on to other screens. It’s the No. 1 streaming service on connected TVs (CTV), and in a recent blog post, CEO Neal Mohan called YouTube “the new television.” Even older folks are in on

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Marketing 4 Min Read

Nielsen measurement accreditation faces uncertain future—again

Nielsen’s measurement accreditation woes aren’t over yet.The Media Rating Council (MRC), the independent governing body that reviews, audits, and accredits media measurement products, is reviewing Nielsen’s Big Data + Panel product, which combines household panel data measuring TV measurement with data from set-top boxes and connected TVs, according to an

Marketing 6 Min Read

A pitch-side look at Verizon’s plans for its first World Cup

With about nine months to go until the 2026 FIFA World Cup, Verizon is powering up its marketing with the help of some soccer star power.For its first major event activation as an official FIFA sponsor, the telecom giant is providing exclusive experiences like pitch-side access to games for customers,

Marketing 4 Min Read

Coworking with Ben Geheb

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Ben Geheb is global chief experience officer at VML, where he has been for nearly 10 years. He was previously at the business consultancy Innosight, and he started his career as

Marketing 6 Min Read

The art of the celebrity ad deal

It was a summer of celebrity brand deals in the spotlight: KATSEYE x Gap, Gavin Casalegno x Dunkin’, and of course, Sydney Sweeney x American Eagle.They were buzzy, costly, and omnipresent. Though a celebrity-fronted campaign might be common, Keith Gelman, founder of entertainment marketing agency Talent Partnership Advisors, said that

Marketing 8 Min Read

How the National Park Service became a social media behemoth

Partnerships that pay off. Say goodbye to your spreadsheets. impact.com helps you automate your affiliate, influencer, and referral programs with insights + tools. Turn connections into cash.This story is the fourth in a series exploring how brands craft standout social media strategies. If you’d like to chat about how your

Marketing 7 Min Read

Inside the marketing behind consumers’ favorite food fad

Protein was once something that only athletes and gym aficionados paid much attention to. But in 2025, tracking protein intake feels like something just about everyone is doing, and in many cases actively looking to increase—to the extent that it’s driving a cottage-cheese resurgence.As interest in protein consumption, especially among

Marketing 6 Min Read

Tightening budgets have some marketers opting for AI imagery

A brand puts out a new campaign with imagery that looks like it could be AI-generated, eagle-eyed observers point out that said campaign is likely AI-generated, backlash ensues, the brand (sometimes) makes a vague statement of acknowledgement, and everyone moves on. Rinse and repeat.That cycle has come for big-name brands

Marketing 5 Min Read

When your fans love other sports, join along, Topgolf says

Football players love golf, but do golfers love football?At Topgolf, the high-tech indoor golf chain, it seems they do. The brand surveyed its customers and found that more than 80% of them are football fans, according to VP of Brand Marketing Katie Van.That’s why Topgolf’s latest campaign is about football,

Marketing 6 Min Read

10 college football players for marketers to watch

American football has among the largest rosters in sports, and with hundreds of college football teams across the country, the number of athletes for brands to sponsor is big enough to make anyone’s head spin.In the NIL era, marketers have an opportunity to predict the next sports star before they

Marketing 2 Min Read

What happened during the first day of Google’s ad-tech antitrust trial remedy phase

The remedy phase of United States v. Google LLC kicked off in a federal courthouse in Alexandria, Virginia, on Monday. In its opening statement, the US Department of Justice’s team called Google’s proposed remedy a “Band-Aid on a seriously severed limb.”Google and the DOJ are back in court to make

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