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Leadership
Zoom’s Return-To-Office Could Doom The Company
Exceptional leaders often excel as skilled storytellers, and for good reason. Once a company hits a certain level of organizational complexity, one of the most important tasks the CEO has is to craft intellectually coherent and captivating narratives about the firm, its purpose, and its performance. Failure in this task means undermining the very existence of the company; a sin…
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‘Be an Animal’: 34-Year-Old’s Side Hustle Hits 9 Figures
It's the era of the side hustle, and if you've ever considered starting one to earn some extra cash outside of your 9-5, you're in good company. These days, more than one-third of U.S. adults have side hustles, and their supplemental gigs make an average of $891 a month, according…
How to Lead Through Chaos and Uncertainty
Whether you're a seasoned investor or budding entrepreneur, it is clear that in today's turbulent world, instability is not an exception — it's the norm, and we must have the tools and mindset to navigate this certain uncertainty.Embrace adaptive decision-makingMarket volatility, supply chain disruptions, team turnover and regulatory shifts are…
How to Win New Clients — Without Any Sales Experience
As a founder, you start your business with a bold vision, a breakthrough product and tremendous industry expertise — but most founders don't have a background in sales. Yet, selling is the lifeblood of any startup or small business. So, how do you go from avoiding sales conversations to confidently…
How Businesses Can Actually Make an Environmental Impact
As Earth Day kicks off, it's a great reminder for small and medium-sized businesses (SMBs) to rethink how to approach their ESG (Environmental, Social and Governance) practices when it comes to the tech they use. SMBs are the backbone of the global economy, making up approximately 90% of businesses worldwide…
Why Performative Leadership Fails — and What It Costs Your Company
Leadership often devolves into performance art rather than substantive direction. When executives engage in what might be called "strategy LARPING" — Live-Action Role-Playing of strategic leadership without the substance behind it — the consequences ripple throughout an organization, undermining both culture and productivity.Related: 3 Costly Mistakes CEOs Make When They…
Why Your Vision Must Adapt to Avoid Becoming a Cautionary Case
In the business leadership community, we put a strong emphasis on the importance of company vision. Many entrepreneurs possess their vision long before they ever launch their business. While identifying a clear and achievable company vision is essential, it is a big mistake to consider this important work as a…
10 Surprising Expenses That Blindside Business Owners
Most individuals and entrepreneurs start a business with the excitement of financial freedom and being their own boss to build something meaningful. Everyone knows the obvious business costs, such as rent, payroll and marketing.However, there are hidden business costs that can erode profit margins, strain cash flow and catch even…
Tariffs Will Squeeze Your Margins. These 8 Questions Will Chart a Smarter Path Forward
All the chaos in the economic and financial markets these days, largely around the impact of new tariffs, is causing unexpected and unfortunate turmoil for many businesses today. Businesses that used to be growing are seeing declines, and businesses that used to be generating healthy profits may now be experiencing…
3 Game-Changing Business Insights from My 25-Year Journey
This year marks my 25th anniversary in B2B tech public relations. It's been a time of great transformation for both the tech world and the art of shaping markets and market makers. With all the new tech breakthroughs, global trends and customer expectations, the practice of PR (and all digital-driven…
Why Paychecks Aren’t Enough Anymore — And What Your Team Really Wants Instead
I've had countless conversations with colleagues, friends and fellow leaders about the main driver of their employees' satisfaction. Over and over, they essentially talk about "the paycheck."No doubt, everyone would agree that solid compensation is non-negotiable. Still, for me, employees these days are increasingly seeking personalized, holistic benefits packages that…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…