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Leadership
Zoom’s Return-To-Office Could Doom The Company
Exceptional leaders often excel as skilled storytellers, and for good reason. Once a company hits a certain level of organizational complexity, one of the most important tasks the CEO has is to craft intellectually coherent and captivating narratives about the firm, its purpose, and its performance. Failure in this task means undermining the very existence of the company; a sin…
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How You Can Leverage These PR Strategies to Build Your Company’s Credibility and Trust
Many people will tell you that public relations is about telling your story to the media. The truth, however, is that it's just as much about building relationships.Of course, to be successful in public relations, you have to be able to build relationships with journalists and media contacts, but relationships…
Maximize Employee Retention by Tracking These 20 KPIs
It's a new year, and the merry-go-round has started. The strategy is off, the talent isn't delivering, the pipeline is way off where it should be, and the technology is never delivering.Sound familiar? Well, it should do. That's about 80% of the global market right now. So, how do you…
A Simple Four-Step Approach to Mastering Sales Psychology
Success in sales is not just about charisma or closing techniques — it's about understanding the psychology of your customers and guiding them through a structured process. One such process is called the Four Boxes, a step-by-step approach designed to help sales professionals build trust, overcome customer objections, and achieve…
3 Ways to Optimize Your Marketing Budget and Get Results in 2025
Marketing executives normally devote between 7% and 10% of their companies' revenues to marketing. Out of that, at least 72% of their overall marketing budget goes to digital marketing channels.Digital marketing spending is also on the rise, increasing by 11.1% from the first to the third quarter of 2024. Misallocating…
Inside My Stay at a $26k-a-Night Villa: Top Business Lessons
When you round the final bend in the road and see Villa Avellana, a 10-bedroom residence located on Costa Rica's Peninsula Papagayo, it's as if the house is growing out of Guanacaste's north Pacific landscape itself. Designed by Sarco Architects, the property sits in a gated neighborhood within a gated…
5 Ways Women Can Close the Talent Gap Within STEM Fields
Despite significant growth in recent years, women are still a notable minority within STEM fields. Women make up an estimated 34% of the STEM workforce overall, yet in more lucrative fields like engineering and computer science, women only account for roughly 20% of college majors.While the gender gap persists in…
What It Means For Passengers
The global aviation industry is expected to experience a significant increase in passenger traffic in 2024, according to the International Air Transport Association. This is good news for the airlines, though passengers may find that flights are even more full than they were this year. 200 Million More Passengers Than…
3 Ways to Build a Business in an Uncontested Market
When you set out to solve a problem that only a few people fully understand — let alone know they have — you step into a space where the rules are still being written. That's both the thrill and the risk of a "Blue Ocean" opportunity. For me, this meant…
How AI is Revolutionizing Customer Service with Human-like Responses
AI is no longer a nice-to-have but a business imperative. 70% of companies plan to increase resources such as budget, employee time, training, and technological infrastructure towards AI investments in 2024, according to a recent Slalom survey. The technology has strong applications for customer support across all industries. Recently, Slalom…
Lawmakers Push Forward On Legislation To Expand Community Schools
For most K-12 students across America, December marks the end of the Fall semester. While young people wait with bated breath for the start of the holiday break, the U.S. Senate is considering expanding access to community schools nationwide. The Full-Service Community School Expansion Act of 2023, legislation championed by…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…