Leadership

Zoom’s Return-To-Office Could Doom The Company

Leadership 4 Min Read

Exceptional leaders often excel as skilled storytellers, and for good reason. Once a company hits a certain level of organizational complexity, one of the most important tasks the CEO has is to craft intellectually coherent and captivating narratives about the firm, its purpose, and its performance. Failure in this task means undermining the very existence of the company; a sin

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Leadership 1 Min Read

Tariffs Will Squeeze Your Margins. These 8 Questions Will Chart a Smarter Path Forward

All the chaos in the economic and financial markets these days, largely around the impact of new tariffs, is causing unexpected and unfortunate turmoil for many businesses today. Businesses that used to be growing are seeing declines, and businesses that used to be generating healthy profits may now be experiencing

Leadership 6 Min Read

3 Game-Changing Business Insights from My 25-Year Journey

This year marks my 25th anniversary in B2B tech public relations. It's been a time of great transformation for both the tech world and the art of shaping markets and market makers. With all the new tech breakthroughs, global trends and customer expectations, the practice of PR (and all digital-driven

Leadership 7 Min Read

Why Paychecks Aren’t Enough Anymore — And What Your Team Really Wants Instead

I've had countless conversations with colleagues, friends and fellow leaders about the main driver of their employees' satisfaction. Over and over, they essentially talk about "the paycheck."No doubt, everyone would agree that solid compensation is non-negotiable. Still, for me, employees these days are increasingly seeking personalized, holistic benefits packages that

Leadership 8 Min Read

Here’s What It Takes to Make the Leap From Founder to CEO

Behind every successful business is a founder who saw an opportunity and had the right skills to execute their vision. Before they know it, they're building a team, increasing their revenue and expanding their empire. The problem is that over half of all businesses fail in the first five years.

Leadership 8 Min Read

AI Bans in the Workplace Aren’t Effective — Do This Instead

Your employees aren't waiting for permission to use AI. Across industries, AI is already embedded in daily workflows. Marketing teams use ChatGPT to craft high-converting campaigns in seconds. Developers rely on GitHub Copilot to accelerate coding. Designers turn to Midjourney to create visuals in a fraction of the time.None of

Leadership 1 Min Read

Make Faster, Smarter Decisions With This SWAT Commander’s Strategy

Indecision can be fatal in hostage rescue operations. SWAT teams are the final hope in the most dire of situations — and for Inspector Kevin Cyr, Commander of one of North America's largest tactical units, making the right call under extreme pressure is simply part of the job description.Whether you

Leadership 11 Min Read

Her ‘Instant Success’ Side Hustle Hit $1M Sales in 6 Months

This Side Hustle Spotlight Q&A features Kelly Bozigian, 32, of Boston, Massachusetts. She and her husband, Colt Bozigian, run Coastal Caviar, a handmade jewelry company featuring charm necklaces, bracelets and more. Responses have been edited for length and clarity. Image Credit: Coastal Caviar. Kelly Bozigian.What was your day job or

Leadership 8 Min Read

Measuring Product Success? You’re Probably Doing It Wrong.

As a product manager or business leader, you live and die (well, fail) by metrics. For every project, feature or change shipped, you want to measure the impact. "Did this new button have any effect? It's the perfect shade of blue!"The most popular product metric is the Net Promoter Score

Leadership 7 Min Read

How I Used Startup Tactics to Navigate My Daughter’s Rare Diagnosis

We tend to romanticize families, as if everything will somehow work itself out. But it doesn't. A year ago, I made an unconventional decision: I began running my family like a business unit, applying the same entrepreneurial mindset I use to grow my company, ProSense. Unromantic? Totally. But the results?

Leadership 8 Min Read

Great Ideas Don’t Scale — But These 8 Steps Will

Scaling a business means evolving with each new challenge. Yet it's easy to stick with routines that we feel are already working — until they start slowing you down. Regardless of whether you own a small startup or lead a more established company, regular check-ins on organizational structures and processes

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Creative Ways Startups Can Earn Funding in Tough Economic Times

In a declining economy, startups face an uphill battle when it comes to securing funding.

I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think

With all of the recent news about artificial intelligence (AI), it got me thinking about

Ideas To Transform You From Good To Better To Best

A while back, I took a couple of my grandchildren on a tour of the

5 Crucial Challenges Startups Must Overcome

Startups face numerous challenges on their journey to success, and failing to overcome any one