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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Want to Close More Sales? Learn the 3 Types of ‘No.’
I began my career as a door-to-door salesman. It was hard. I would barely get my first sentence out, and their response would be, "Not interested!" — followed by a slammed door.These days, I'm a little disappointed when I don't get any pushback. I'll think, Wait a minute, come on,…
Here Are the Top 50 Mistakes I’ve Seen Kill New Companies
I've seen many startups succeed, and many fail. I've consulted for and invested in lots of them. My previous startup, Anchor, navigated its own challenges and missteps; we were fortunate to survive them, and ultimately Spotify acquired the company in 2019.Over the years, I've come to think of startups as…
The Top Tax Strategies for 2025, According to a CPA
Millions of Americans were in a holding pattern in 2024, waiting to make major decisions on business expansion, buying equipment, hiring, or even purchasing investment property. They were concerned about interest rates and inflation, of course, but they were also hampered by the uncertainty of the presidential election.With a new…
How CRM and Sales Work Together to Drive Small Business Growth
If you have a business, sales automation tools are likely catching your attention. The boom of AI-driven solutions promising to streamline your sales process and boost revenue makes the appeal understandable. But before jumping into automation to accelerate sales, let's be clear about something fundamental: sales and customer relationship management…
Want to Build a Digital Business? Here’s the Framework You Need to Succeed.
In the age of digital transformation, businesses are reimagining their operations to meet the demands of a tech-driven economy. Entrepreneurs today are not only adapting existing processes but also pioneering entirely digital ventures that operate through integrated technological frameworks. This shift requires a structured approach to design, implement and manage…
How to Build Resilience, Stay Ahead of the Curve and Drive Growth in 2025
The future seems more uncertain than ever before as we enter the year 2025, with all its potential difficulties and rewards. Global economic upheavals and technological revolutions have presented leaders with unprecedented disruptions in recent years. These difficulties have made us reevaluate resilience and leadership in light of the new…
How AI is Redefining Content Creation and Search Strategies
A profound transformation has left the SEO landscape completely and irrevocably touched by AI. This technology has an influential hand in changing the strategies of search engine performance, forcing marketers to rethink traditional practices in a bid to stay relevant.With 2025 just starting and the AI trends still going strong,…
Is TikTok Getting Banned? If Yes, Here’s What You Should Do.
A TikTok ban is a scary thought for many of us in the marketing world. I have over 214,000 followers on the platform. It's become an integral part of my business strategy, helping me connect with a younger audience and grow my brand.That said, a potential ban isn't 100% set…
How AI Innovation Can Drive Business Growth and Exit Success
As the AI revolution accelerates, business owners preparing for an exit can harness this technology to increase efficiency, scale operations and improve profitability. These actions make a company more attractive to potential buyers and ultimately increase its value to new heights.AI isn't a single program you introduce to your company,…
Law School Taught Me a Lot — But Not How to Run a Business. Here Are 3 Lessons I Learned the Hard Way.
When I graduated from law school at 21, I felt prepared to tackle any legal challenge. I had case law and courtroom strategies down cold. But what no one prepared me for was the reality of running a firm. In many professions, whether you're a lawyer, doctor, contractor or chef,…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…