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Growing a Business
Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How a Firefighter’s ‘Hidden’ Side Hustle Led to $27M in Revenue
This Side Hustle Spotlight Q&A features Jeremy Barker, 50, of Ogden, Utah. Barker was working as a firefighter and paramedic when he started his company, Murphy Door, which sells "hidden" home furnishings, including bookcase doors and Murphy beds. Responses have been edited for length and clarity.Image Credit: Courtesy of Murphy…
5 Lessons I Learned the Hard Way About Business Success
I've been through it all — companies that soared, companies that sank, deals that looked like gold and turned out to be sand and partnerships that either multiplied value or silently killed it. If there's one brutal truth I've learned after decades of building, buying, selling and sometimes burying companies,…
Why Building a High-Performing Team Beats Individual Brilliance
In the early days of starting a business, the "do-it-yourself" mindset is a survival skill. You write the code, pitch the client, manage the books and clean the office. There's pride in wearing every hat, and sometimes, no other option.But eventually, if you're still doing everything yourself, you're the bottleneck,…
3 Things I’ve Learned About Hiring and Firing After 35 Years in Business
I have hired my fair share of employees in over 35 years in business. I've been surprised when "perfect" hires turned out to be not so perfect. I have been fooled by candidates who presented samples of work as their own, only to discover they played a very minor role…
What Living in a 5-Minute City Taught Me About Building Better Businesses
There's a difference in each city's marketing. Seoul wants to be culturally forward and technologically advanced; Copenhagen wants to be environmentally leading and design-centric. That's fine, but big cities are hard to encapsulate, mostly because a well-developed city has many strengths.What both cities share, however, is something entrepreneurs should pay…
This Hidden Retail Tech Is Transforming Customer Experiences
In retail, the concept of customer experience (CX) is typically framed through a consumer-facing lens — think loyalty apps, curbside pickup or influencer-driven TikTok campaigns. But the real transformation of CX in the post-pandemic era isn't happening in apps or ads. It's happening in the unglamorous trenches of store operations…
Why No One Bought Her Superior Product — and the Pivot That Drove 300% Growth
Jamie Mitri had an amazing product, almost zero sales, and no idea what was wrong.This was 2021, and she'd just launched her brand, Moss Pure. It makes indoor moss walls — those trendy, earthy installations you see in corporate lobbies. But hers was distinct: Most moss walls are actually made…
How Brands Can Master Bluesky and Capitalize on Its Growing Audience
As the digital landscape shifts dramatically, entrepreneurs need to understand that emerging platforms like Bluesky represent a new paradigm — one where authenticity trumps algorithms and community engagement outweighs content volume. With over 34.71 million users and 930% worldwide growth last year, this decentralized network offers fresh opportunities for brands…
My Bootstrapped Business Led to $20M for Women Entrepreneurs
This as-told-to story is based on a conversation with Audrey McLoghlin, founder and CEO of Frank & Eileen, a women's apparel company committed to providing resources to educational institutions to support women entrepreneurs. Before I started Frank & Eileen, I had already become a serial entrepreneur. My background was in…
How to Get Your First 1,000 Email Subscribers
The digital world is saturated with social algorithms, pay-to-play platforms and constantly changing SEO strategies. However, one channel remains consistently consequential, direct and owned: email.Building an email list early on in your business development isn't just a marketing move for startup founders and business leaders; it's a smart growth strategy.…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…