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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How Las Vegas’ Refined Hospitality Group Got Its Start
Before there were lines out the door, Alexandra Lourdes and Steve Jerome were just trying to solve different problems.Lourdes, then a Ph.D. student at UNLV, had started collaborating on campus events with her friend Lin Smith Jerome, who was married to Jerome and would soon become her closest creative partner.At…
Your Brand Isn’t Broken — Your PR Strategy Is. Here’s What to Do Instead
It's 2025, and the business landscape is more crowded than ever. In almost every industry, buyers have endless choices — and less patience for cold calls, generic email blasts or outdated lead forms. Traditional lead generation isn't just ineffective—it's being ignored.Instead, organic marketing has taken center stage. In fact, up…
Why Networking Still Matters in Business
In business, as in life, it's often not just what you know, but who you know. I've seen this play out repeatedly in my career, particularly in the commercial cleaning and disinfection services sector. While technical know-how and operational excellence are essential, many of our company's most significant opportunities and…
How to Calmly Confront Bad Reviews and Turn Them Into Growth
We entrepreneurs pour our hearts and souls into our businesses. They are the products of our creative energy, our passion-made manifest.If you're like me, you assume that any customer who takes the time to leave a review wouldn't dream of giving anything less than five stars. You may have even…
How Anthony Volpe Turned a Recovery Drink Into a Business Opportunity
At some point in elementary school, you were probably asked what you wanted to be when you grew up. If you were a kid in New York or New Jersey, odds are someone in that classroom wrote down shortstop for the New York Yankees.Most people never reach the heights their…
5 Hidden Truths About Being a High-Growth Entrepreneur
If you spend five minutes on LinkedIn or Instagram, you'd think being a high-growth entrepreneur is nothing but private jets, roundtables at Davos and "crushing it." I should know. I've built multiple businesses, advised countless founders and worked in industries where appearances are currency.Yet the truth is far messier, and…
The PR Playbook Every Startup Needs — But No One Talks About
Emerging brands often misunderstand public relations (PR). Many assume PR is just about press releases or hiring a big agency to land major media coverage. In reality, PR is one of the most effective tools for shaping a brand's reputation, building trust and standing out in a crowded market.The challenge?…
Franchise Success Starts at The Local Level — Here’s Why
A franchise is only as strong as the people running it and the best ones don't just manage a location, they own the neighborhood. At Boardroom, we've seen firsthand how local entrepreneurship makes or breaks the client experience. Our most successful franchisees aren't just following a playbook, they're building relationships,…
How The NBPA and a Top African University Are Building Player Legacies Off the Court
The bridge between the African continent and the NBA was first built by legends like Hakeem Olajuwon and the late Dikembe Mutombo — trailblazers who not only dominated on the court but gave back to the communities that shaped them.Today, that legacy is expanding. Earlier this summer, the National Basketball…
How to Know If Your Business Is Ready for an In-House Hire
Every business owner hits a point where they think, I just need someone dedicated to me. Someone who gets it. Someone who's all in on this business. And the natural next thought? It's time to hire someone in-house.The logic makes sense. When you're deep in the weeds, wearing every hat,…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…