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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How to Create an Effective SEO Strategy in 2023
In the context of search engine optimization (SEO), a content strategy refers to the whole process of organizing a website's material by topic in order to maximize the likelihood of the website showing up in search results. It is the procedure that must be carried out in order to make…
7 Common Mistakes to Avoid When Scaling Your Business
In business, the scale-up phase of a company is where, after you prove your concept and establish a solid base, you're ready to share your offering with the world — setting the stage for exponential growth and success. But in 2023, the entry criteria for this stage look a lot…
How to Strengthen the Relationship Between You and Your Customers
The recent surge in digital behaviors has raised the bar in customer expectations. According to a 2021 McKinsey report, 75% of consumers switched stores, products or buying methods during the pandemic, and consumer loyalty became more elusive. Ecommerce giants set high standards, and a more personalized customer experience has become…
The Most Important Marketing Principle for Volatile Times
You can tell a lot about an organization by how it responds to a crisis.Recent years have brought no small amount of economic instability, prompting business leaders to find ways to adapt. But not every response has proven wise. This post will examine these missteps and explore an important marketing…
3 Things You Need to Convince Your CFO to Buy In.
While it's true that CFOs spend an exceptional amount of time looking at numbers, many have sat in other seats within their organization and know that there are times when big decisions shouldn't be based solely on numbers and a budget.This is especially true when it comes to digital transformation.…
Understand the Hidden Costs of Sole Proprietorship Before You Begin
Professionals continue to bet on themselves as they embrace entrepreneurship as a pathway to success. However, navigating this landscape can be daunting, even for seasoned professionals. The terrain is full of complex front-office operations and logistical nightmares, and resources for support are few and far between.Self-employed professionals often rely on…
Why Entrepreneurship in Africa is Surging
Entrepreneurship in Africa is on an exponential upsurge. The vibrant entrepreneurial landscape is being propelled by several factors: a young demographic driving innovation, increased access to technology breaking down traditional barriers and an indomitable spirit refusing to settle for the status quo.As we examine the landscape, certain strategic sectors stand…
The Co-Founder of Casper Is Venturing Into Clean Energy With Haven
This week on How Success Happens, I spoke with Jeff Chapin, co-founder and chief product officer of the new climate tech company Haven Energy. Before Haven, Chapin co-founded the mattress company Casper. He's had an incredible career, and I was curious to find out about how he's applying his background…
5 Strategies to Make Your Next Product Launch a Success
Product launches are exhilarating and challenging endeavors that can define the trajectory of a brand. As a co-founder of an intimate apparel brand, I have had the privilege of navigating this intricate landscape. Through countless product releases, I have learned that launching a new offering is not just a one-time…
How To Create Engaging Video Content for Your Brand
If the successes of YouTube creators like Jimmy Donaldson (who boasts 153 million subscribers as MrBeast) and Felix Kjellberg (also known as PewDiePie, with 111 million subscribers) are any clue, video is in a class all its own when it comes to marketing and gaining reach. As a result, video…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…