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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How My Old Job Secretly Prepared Me to Build a Thriving Business
I started my journalism career in 2004. Within months, it was clear: the industry was changing — fast. Newsroom layoffs, budget cuts, and staff downsizing became routine. Whispers of "impending cuts" turned into annual realities. Every year brought fewer resources, fewer colleagues, and more pressure to do more with less.Eventually,…
Why Your Content Messaging Isn’t Converting — And What to Do About It
Over the years, I've had the privilege of running multiple companies and contributing to the growth of Digital Silk as a global digital agency. During this journey, I've seen the same thing time and again: brands investing in content, launching websites, blogs and CTAs, only to be disappointed by the…
5 CEOs Get Brutally Honest About Leadership in Today’s World
There's a unique energy that exists when you put five CEOs around one table. At our latest The CEO Roundtable episode, that dynamic played out in full. I sat down with Danny Wirtz (Chicago Blackhawks, Breakthru Beverage), Ashley Thompson (MUSH), Gregg Majewski (Craveworthy Brands), Emily Groden (Evergreen) and Luke Saunders…
Take Control of What Your Online Presence Says About You
Before anyone steps into your business, they're already walking through your digital front door.And that front door? It's not just your website. It's your Instagram bio, your LinkedIn header, your last three Google reviews — and whether you like it or not, people are judging.This isn't just a real estate…
Your Competitors Are Winning with PR — You Just Don’t See It Yet
The pursuit of a return on investment drives nearly every strategic business decision. However, when it comes to PR campaigns, short-term ROI proves notoriously tricky to measure. This does not mean that PR's ROI is immeasurable, and it certainly does not mean PR is not worth the investment.Unlike advertising, PR…
5 Steps to Negotiate Confidently With Tough Clients
If you're a founder, freelancer or small business owner, chances are you've had at least one sales conversation go sideways — and maybe more than you'd like to admit. After presenting your offer enthusiastically, the client counters with a laundry list of demands, challenges your pricing or continues to push…
Why Passion Alone Won’t Lead to Business Success
We've all heard the saying "Love what you do and you'll never work a day in your life." There is a lot of truth packed into this statement. Passion typically lies at the foundation of every successful business. For many business owners, choosing entrepreneurship meant escaping the dull, soulless corporate…
How Betterguards is Changing the Injury Prevention Game With Swagger
Whether you like basketball, football or anything else, every sports fan and athlete has one common enemy: injuries. They ruin promising careers, shatter fans' hopes and cost teams millions.There's a massive sports medicine industry built around keeping athletes healthy. Yet some issues, like ankle injuries, just won't go away. Tony…
6 Reasons Every Business Needs to Start a YouTube Channel Today
Okay, I get it. The idea of creating videos for your business can feel intimidating, maybe even overwhelming or just plain "not my thing." But trust me on this one — not only do you need to be on YouTube, but it's also one of the smartest decisions you'll make…
How a Firefighter’s ‘Hidden’ Side Hustle Led to $27M in Revenue
This Side Hustle Spotlight Q&A features Jeremy Barker, 50, of Ogden, Utah. Barker was working as a firefighter and paramedic when he started his company, Murphy Door, which sells "hidden" home furnishings, including bookcase doors and Murphy beds. Responses have been edited for length and clarity.Image Credit: Courtesy of Murphy…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…